MLM Survival Guide

Mlm Survival Guide . . . TIPS, TRICKS AND TRAPS

THE PROFESSIONALS USE NOW REVEALED. THIS GUIDE EXPLAINS ALL!

This report, 'The MLM Survival Guide' is one of seventeen reports

contained in the series, 'How To Build A Lean, Mean, MO/MLM

MACHINE . . . By Mail!' If you have not ordered the complete set,

I urge you to do so immediately and take full advantage of this

programme.

The purpose of this guide is to provide a step-by-step procedure

for starting, operating and optimising a mail order and MLM based

business . . . and to do this without making serious mistakes

along the way. There are volumes of books on this subject, so

this guide will not attempt to rehash the rose-coloured views of

these authors. Instead, this guide will show you a 'lean, mean,

cut-to-the-bone' quick and easy way to succeed in your business

based upon the MO/MLM MACHINE programme. Also, you will be shown

tips to use, tricks to be aware of, and traps to avoid.

WHY MOST PEOPLE FAIL IN MLM

As explained in other MO/MLM MACHINE reports, MLM is an explosive

growth opportunity and it is here to stay. Like it or not! Let's

review some MLM facts. There appears to be thousands of MLM

companies. Some of these are MLM companies, while most of them

are not. Many people have become wealthy in MLM, but about

ninety-seven per cent of would-be MLM'ers never make it!

Therefore, before we go blindly into MLM, let's analyse why so

many don't survive. Then let's see if the MO/MLM MACHINE

programme minimises or eliminates any of these problems. That

makes sense, doesn't it?

Let's break down the problem in three categories.

1 MLM'ers can't EFFECTIVELY recruit new members.

2 MLM'ers can't keep the programme going. It runs out of impetus

and dies a natural death.

3 MLM company has serious problems.

I believe that sums it up. Either the MLM'er can't get his

programme started, can't keep it going, or the MLM company itself

fails. So let's now look at these three problem areas in more

detail, and examine ways of overcoming them. First, WHY NEW

MLM'ERS CAN'T EFFECTIVELY RECRUIT NEW MEMBERS. . . .

1. THE MLM PARADOX

According to Webster, the word 'paradox' means, 'something with

seemingly contradictory qualities or phrases'. In MLM, there is a

paradox that causes major confusion that must be understood and

dealt with. Here is the problem. MLM companies by law cannot

aggressively push the MLM opportunity as the main reason for

joining their programme. They must emphasise their products and

services and explain the MLM opportunity as only a nice extra

benefit. If they don't, all kinds of local and national

government officials will attack them. Therefore, they must be

extremely careful about what their literature, advertising and

promotional material states, what they say in meetings, etc. That

is why we normally don't mention the MLM company name when we use

examples in these reports. We do this just to avoid this kind of

problem.

All MLM'ers are aware of the MLM paradox problem. Look, everyone

knows, including the MLM companies and all the distributors, that

the real reason most people get involved with MLM is for the

opportunity! Yet, the MLM literature and the MLM distributor

cannot tell you this directly without crossing over the fine line

of being illegal. In other words, it is illegal to promote a MLM

company if the sole purpose is to earn profits by signing up new

distributors with no regard to the usefulness of the product or

service.

Where does this leave the new MLM distributor? Well, no-one is

officially allowed to tell him how to go out and aggressively

recruit new members! Instead, he is always taught how to promote

the product and then, as an after-thought, explain the

opportunity! All up-standing MLM companies will follow this

procedure. What can be done about it?

TIP Keep your lead-generating methods separate from your MLM

promotions. In other words, it is perfectly legal to promote an

opportunity any way you want to as long as you don't tie this

directly with a MLM company. That means that you can write your

own advertisements, and so on, and generate all kinds of leads.

But when it comes time to discuss a particular MLM company, then

use the official MLM literature and guidelines when presenting

that particular company, its products and opportunities. In that

way, you are making a clear distinction between 'lead generating'

and promoting a particular 'MLM company opportunity'.

TRICK Use the MO/MLM MACHINE as your lead-generating vehicle.

That's a prime purpose of the MO/MLM MACHINE programme . . . to

generate MLM leads! the MO/MLM MACHINE is not speaking for any

particular MLM company. Instead, it provides a method of

operating a mail order core business that pays for itself while

you automatically generate MLM leads. When it comes time to

'promote' a particular MLM company, let your customers request

literature for the MLM company(s) that interests them. Then use

the official MLM literature.

TRAP Don't attempt to promote and advertise a particular MLM

company's opportunity before explaining the product or service.

This is in direct conflict with the MLM company's guidelines.

Instead, find people who have a sincere interest in MLM

opportunities, and then send to him the entire official MLM

package.