Mail Order Techniques

Now that we have covered MLM, let's now see how the professional

mail order dealers operate. It's entirely different! Let me

explain to you the fundamentals that all mail order dealers will

use.

First, the basic idea in mail order is to get as many customers

as you can get so you can sell to your customers over and over

again! The very first objective in mail order is to develop your

own customer base. Once you have a customer base of, let's say, a

hundred to ten thousand, you can keep sending them your new

offers of catalogues and keep reselling them!

Professional mail order dealers talk in terms of the 'front end'

and 'back end'. The 'front end' is the method of simply getting

customers . . . even at no profit or at a slight loss! No

professional mail order dealer will ever attempt to make a

killing with advertising or mass mail to non-customers! It just

doesn't happen! They will, however, do a lot of advertising and

mass mailings to build their customer base! A customer base is

pure gold! These customers like to deal with you and they buy

again, and again . . . and again. As long as you have several

offers! And that brings up another fundamental point. To succeed

in mail order, as with any business, you just have to have

several products or offers to sell. If you don't, you will most

likely lose money in trying!

When it comes to advertising, these guys are pro's. All will use

tiny classified ads that you see in the back of national

journals. If these ads get results, they will test and test and

then place one-inch ads. When they have an offering and a

publication that fits, they then might place a large ad. And only

then.

They will use 'leader items'. A leader item is an inexpensive

report or item that typically sells for less than œ 5.00. By

advertising a leader item that costs two or three pounds, you can

expect to get orders directly. The objective is break even with

your mailing and advertising costs and build your customer base.

Reprintable reports are excellent for this. Sometimes you can

actually make money right up front if you have a 'HOT' item.

Everyone that buys the 'leader item' will then get other

literature included. It generally goes post FREE!

Do you see how they operate? Slowly but surely. Making money as

they go! Testing and re-testing! Mail order dealers know that

they can make a lot of money! Some reports say that in the US

there are over 50,000 small, mail order dealers quietly earning

over $50,000 a year operating out of their homes! You and I also

know that there are also many big time mail order operators that

become very wealthy by selling by mail.

Let me recap what successful mail order dealers will do.

1 Develop as many customers as they can.

2 Promote nationally

3 Have several offerings

4 Develop cost effective ways to generate customers

HOW TO COMBINE MLM WITH MAIL ORDER

If you look at the 'recaps' above, you will not find many common

ties between MLM and mail order . . . do you? But yet, there are

a lot of amateurish MLM distributors and companies that try to

promote MLM via mail without understanding the first basic

principle of mail order techniques! But it can be done! With

astounding results!

Do you see some of the main differences between promoting MLM and

mail order? In MLM you should sign up only a few people on your

first level. Say no more than ten, and then help them. With mail

order, you want to develop as many customers as you can . . .

1,000's if you can! With MLM, you want to sell locally, and with

mail order, you have to sell nationally! With MLM, you are told

to be loyal to just one company, but with mail order, you should

have many offerings!

Wouldn't it be nice to be able to take all the good techniques

from both MLM and from mail order and throw away the nasty ones?

Well, that's just what these reports are all about! Mail order

dealers operate lean and mean. If they don't make a profit on

everything that they do, they are out of business! That's a good

premise to start with. Don't do ANYTHING unless you can make some

up-front money, or at least break even! If mail order dealers

were to make deals like a lot of MLM distributors do, they would

be out of business immediately! Let me give you a few examples.

Avoid them like the plague!

Your Warm Inner Circle

Everyone has lots of friends, relatives and business associates.

This is sometimes referred to as `Your Warm Inner Circle'. There

are estimates that the typical person knows about 800 people in

his inner circle. The standard MLM approach is for you to try to

sell to your sphere of influence or your inner circle.

The nice thing about this postcard programme is that you don't

have to personally try to sell anyone anything. Instead, you can

just write a short note on the front of the postcard and send it

off to the people that you know. Consider writing a note like

this, "John, I thought you might like a copy of this -- Mary."

Don't make the mistake of giving this plan away. If you do, it

will defeat your whole programme. Make a list of everyone that

you can think of that might appreciate knowing about this

opportunity. Then simply post off a few of these cards. Don't

forget the following:

69 Family

70 Friends

71 Neighbours

72 Business acquaintances

73 The people you buy from

FAX MACHINES

74 FAX machines. If you have access to fax machine, you can FAX

hundreds of FREE copies of the postcard to hundreds of local

business offices! Make up a sheet of paper and write or type a

note on it with a copy of the postcard and you're all set!

TELEMARKETING TECHNIQUES

Not many people like to sell by using the telephone, but then

again there are a lot of people that do! One thing is for sure. A

good telemarketing person can quickly sponsor a lot of people in

this programme for you. If you are comfortable with the

telephone, let me show you an easy way to promote this programme.

If you are not comfortable with the phone, let me show you how to

find telemarketing people that you will want to sponsor into your

MLM programmes by selling the MO/MLM Machine.

75 How to do telemarketing. The trick is to work with referrals.

That is, you want to call people that have been referred to you.

If you call someone and say, "Mr so-and-so asked me to call you",

you can be sure that the person will be cordial and attentive.

Compare this approach to the cold calls you get from strangers

who try to sell you something out of the blue over the phone.

Many direct sales companies depend one hundred per cent on using

referrals. When they talk to anyone, they always make a habit of

asking for referrals. They never run out of good leads since they

are constantly generating several referrals with each person that

they talk to.

The easiest way to get a few referrals is to ask your `Inner Warm

Circle'. Simply ask your friends if they know of anyone that

would like to earn a few hundred pounds part time by circulating

postcards. Another way is to make a few cold calls on the phone.

Just pick up the phone and call a few random numbers and say

something like this. "Hello, my name is John Smith. I am looking

for a few people in your area that would like to earn some extra

money circulating postcards. Do you happen to know of anyone?"

Once you have five or ten referrals, your cold calls are over.

When you call people that have been referred to you, you change

your sales pitch slightly like this, "Hello, my name is John

Smith and Mary Brown mentioned that you may know of some people

in your area that would be interested in earning a few extra

pounds a week by circulating postcards." (Let him answer and make

a lot of notes of the people that he is mentioning. Make sure you

get their phone numbers.) Then say, "In fact Mary also mentioned

that you might be interested?"

When you talk to someone that is interested, tell him that you

will send him a postcard explaining the offer. And do so. You may

then want to follow this up in a few days to make sure he sends

his order to you. To summarise, develop a few referrals, and then

snow-ball the quantity of referrals with everyone that you talk

to. The trick is to ask for the referrals first before you

explain the offer.

HOW TO FIND TELEMARKETERS THAT WILL HELP YOU

76 Find out the location of professional telemarketer offices.

You can generally find these locations by looking in the yellow

pages. Then go there and place postcards on the windshields in

the parking lot.

77 Place a classified advertisement in your local paper. Say

something like this, "Telemarketers wanted. Work your own hours

from home. Call for details." When they call, get their name and

address and send them a postcard!

78 Call telemarketing firms. Ask if they would be interested in

your programme on a commission basis. If not, do they know of

anyone that might be? (Use the referral techniques described

above!)

LOCAL ADVERTISING TECHNIQUES

79 Place a classified ad for leads. Say something like this,

"Part time workers needed for circulating postcards." When you

get a call, send out the postcard.

80 Sell the plan directly by mail. Advertise: "65 Easy Ways You

Can Make Money Circulating Postcards. Complete plan --

œ 2.00."

81 Place small space ads in local newspapers. Check out the

smaller newspapers and freesheets and try them first.

82 Check you with your local advertising agencies. Find out if

they have any specials offers that you might want to consider.

USE DIRECT MAIL LOCALLY

At least one of the MLM programmes that is being promoted with

MO/MLM Machine plan is an excellent way for the consumer to save

money. In that regard, any company or organisation that has a lot

of members, employees or customers may be interested in making

these benefits available to their associates. If you sponsor any

person that has a lot of contacts, just think how many people he

will be able to sponsor. If you concentrate on companies that are

small, you normally can send your postcard directly to the owner.

These people are shrewd. If you can show him how he can help his

associates while he is making serious money, he may be

interested.

If you go to the library, you will find many listings of local

organisations that you can mail to. Here are a few to consider:

How To Make Money With Postcards

How To Make Money With Postcards . . .

65 EASY, POSTAGE-FREE METHODS REVEALED!

IF YOU CAN PASS OUT POSTCARDS, THIS PROGRAMME CAN WORK FOR YOU!

Thank you for writing and ordering our plan, 'HOW TO MAKE MONEY

WITH POST-CARDS'. This report is one of seventeen reports

contained in the set of reports, 'How to Build A Lean, Mean

MO/MLM Machine . . . By Mail!' If you have not ordered the entire

set, I urge you to do so at this time so you can take full

advantage of this programme.

HOW CAN YOU MAKE MONEY WITH POSTCARDS?

Let me get straight to the point. If you were to purchase the

Mail Order/MLM Machine, which is a set of seventeen reports, you

would be authorised to reprint the MO/MLM Machine reports and

resell them. You become the publisher! You can reproduce them for

pennies and sell them for œ 19.95 a set ($35.00). Or you can

duplicate the disk and marketing package it and sell for œ 14.95

($25.00). Within the MO/MLM Machine, reports 11, 12, and 13

provide descriptions of more money-making opportunities for you.

They include over twenty-five sets of reprintable reports like

this one, sixty plus mail order dealerships that you can buy and

resell, and a wide range of choice MLM programmes that you can

participate in. If you partake in any of these offerings, your

name replaces the existing one. That way, when you sell a MO/MLM

Machine set of reports, your offer is automatically being copied

and distributed by others.

If you purchase only the MO/MLM Machine reports, you are not

obligated in any way to buy into any of the additional offers.

Either way, if you have purchased only the MO/MLM Machine, you

can start immediately to earn extra cash by simply circulating

postcards and then filling your orders by copying this report.

When you get an order for this report, you then include a copy of

the MO/MLM Machine flyer, and in that way you can get repeat

orders for the entire set of MO/MLM Machine. You can earn a few

extra hundred pounds doing this, but you can earn considerably

more from the other programmes that will be automatically

promoted for you via the MO/MLM Machine reports. If you buy into

and promote just the reprintable reports and the mail order

dealerships, you can build a very nice mail order business.

The big money maker in this programme, however, is the ability of

the MO/MLM Machine to promote Multilevel Marketing (MLM)

programmes for you automatically. If you are not familiar with

MLM, that is all right since this will be explained in detail in

other reports contained in the MO/MLM Machine series. For now,

just understand that you can earn several thousand pounds a month

(as much as œ 20,000!) by actively participating in MLM

programmes. The real purpose of this programme is to help you

generate MLM leads while you make a profit selling the other mail

order type programmes. That is, the MO/MLM Machine reports have

been written and designed specifically to help you expand your

existing MLM organisation or to launch new ones.

You will learn in other MO/MLM Machine reports that if you sell

ten MO/MLM Machine packages, and if you are promoting just one

MLM programme, you will most likely sponsor at least ten people

into your MLM programme. The basic reason for this is that your

MLM offer will now be embedded into the MO/MLM Machine, and it

will be copied over and over again until ten people replace your

name with theirs. If you have ten people in your MLM programme

who do likewise, you can earn a sizable monthly income.

Therefore, when you are studying the remaining portion of this

report, try to determine in your mind if you think you could sell

ten MO/MLM Machine by using the postcard promotion methods

explained. If you can, and if you are promoting at least one MLM

programme, you will most likely build a lifetime, secure future!

It's as simple as that!

WHY USE A POSTCARD!

If you have an offer to make to the public, a postcard is very

often the simplest, fastest and most inexpensive way to get your

message out to the public. Anyone can circulate postcards. Can't

they? That means that kids and teenagers can help out in many

ways. This report is dedicated to the ways that you can circulate

postcards locally, post free. Another advantage of using a

postcard is that you can use the copy of a postcard to print

small flyers. In that way, you can print these mini-flyers for a

fraction of a penny, while postcards will cost you about 1p to 3p

each, depending upon the quantity that you have printed.

If you are promoting a MLM company, the power of generating

quality leads by circulating postcards locally is extremely

effective; if you have a good offer. And you do! You also earn a

profit while you are generating these leads!

HOW TO MAKE MONEY IMMEDIATELY WITH POSTCARDS

Probably the most important aspect of using a postcard is that

you can easily sell a œ 2.00 report directly! In other words, if

you are offering an inexpensive item, like a report, you can

generate orders simply by circulating postcards or mini-flyers.

If you purchase the complete set of MO/MLM Machine reports, you

will be authorised to reproduce and sell them! Therefore, you can

circulate postcards immediately, receive orders directly, and

then fill the orders yourself. You keep the money up front. Most

often, you will then want to sell additional items to your

customers that buy the œ 2.00 report. That's how you can earn

substantially more profits. By using this method, you are earning

a small profit while generating larger profits from repeat

business. If you promote MLM programme(s), you can then earn

serious income.

Compare that method to companies who mail out postcards that

offer free material. They spend a lot of money up front on

postage, and a lot more in sending out the free material. You can

spend a lot of money and time by doing the same. By using our

plan, you can actually make money up front while generating leads

for other offers that you may be making.

Within the MO/MLM Machine package you will find many other

programmes that can sell and start by simply circulating

postcards and mini-flyers. This is an excellent way to make a

little up-front money while generating free MLM leads. The

easiest and fastest way to make money with postcards and mini-

flyers is to circulate them in your neighbourhood. If you elect

to offer the programmes that we describe in the MO/MLM Machine,

strictly optional, you can build a very serious income.

WHY CIRCULATING POSTCARDS LOCALLY CAN BE THE BEST!

If you happen to be offering a product or service that is also

available from other companies, it is sometimes difficult to

promote this nationally because you might be competing with many

other people. This happens all the time in the mail order

business and for distributors promoting MLM programmes. If these

people advertise, they may very likely be competing with several

other companies that are advertising in the same

publication . . . with the very same advertisement!

The same risk is true if mass mailings are attempted. In this

case, several companies wind up sending their identical

literature to the same person! You will have a better chance to

succeed if you distribute locally. That way, your offer will be

seen by eager people who have not seen a similar offer.

Also, if you are promoting a MLM programme, you will learn that

you only need to sponsor a few active people, and then show these

people how to do likewise. Although the MO/MLM Machine will show

you many ways to promote our programme, there is no doubt in my

mind that the very best and most effective way to get started is

to simply pass out a few postcards and mini-flyers in your local

area. For example, let's consider MLM programmes that you may

want to promote. If your objective is to sponsor ten people into

this programme as quickly as you can, without much time or money,

start locally! The powerful concept behind this postcard

promotion is that each of you will want to personally sponsor

just a few people . . . not millions! Therefore, circulate a few

hundred postcards or mini-flyers in your neighbourhood, and let

your downline continue.

Since this offer has probably not been seen in your area, it will

be a new, fresh opportunity for anyone looking at it. That way,

the effectiveness on the postcards will be high and cost

effective. Look at these advantages in starting locally.

* You Can Start Now!

* You Get Fast Results!

* It's Inexpensive!

* It's Easy!

* You Pass Out As Many As You Want!

* Your Downline Can Do It!

* There's Little Local Competition!

* There Is No National Competition!

* You Can Have Teenagers Do The Work!

WHERE & HOW TO CIRCULATE POSTCARDS LOCALLY

Pay teenagers to help. If you pay them a penny or two for each

postcard they circulate, you can circulate 1,000 for only œ 10 or

œ 20. Compare that to around œ 200 for posting them! If you get two

kids, and drive them through your neighbourhood, they can cover a

lot of streets in a few hours.

WHERE YOU CAN CIRCULATE POSTCARDS BY HAND

1 Through paper routes

2 Door to door

3 Letter boxes

4 Under hotel room doors

5 Personally pass out at high consumer traffic areas

PLACE ON CAR WINDSHIELDS

6 Shopping area car parks

7 Hotels and motels

8 Sports arenas

9 Public car parks

10 Airport car parks

11 Convention centres

12 Hospitals

13 Bowling alleys

14 Night clubs

15 Restaurants

16 Schools

l7 Colleges

18 Theatres

19 Tourist attractions

20 Fairs

21 Large car boot sales

22 Auction locations

23 Fast food restaurants