Mail Order Techniques

Now that we have covered MLM, let's now see how the professional

mail order dealers operate. It's entirely different! Let me

explain to you the fundamentals that all mail order dealers will

use.

First, the basic idea in mail order is to get as many customers

as you can get so you can sell to your customers over and over

again! The very first objective in mail order is to develop your

own customer base. Once you have a customer base of, let's say, a

hundred to ten thousand, you can keep sending them your new

offers of catalogues and keep reselling them!

Professional mail order dealers talk in terms of the 'front end'

and 'back end'. The 'front end' is the method of simply getting

customers . . . even at no profit or at a slight loss! No

professional mail order dealer will ever attempt to make a

killing with advertising or mass mail to non-customers! It just

doesn't happen! They will, however, do a lot of advertising and

mass mailings to build their customer base! A customer base is

pure gold! These customers like to deal with you and they buy

again, and again . . . and again. As long as you have several

offers! And that brings up another fundamental point. To succeed

in mail order, as with any business, you just have to have

several products or offers to sell. If you don't, you will most

likely lose money in trying!

When it comes to advertising, these guys are pro's. All will use

tiny classified ads that you see in the back of national

journals. If these ads get results, they will test and test and

then place one-inch ads. When they have an offering and a

publication that fits, they then might place a large ad. And only

then.

They will use 'leader items'. A leader item is an inexpensive

report or item that typically sells for less than œ 5.00. By

advertising a leader item that costs two or three pounds, you can

expect to get orders directly. The objective is break even with

your mailing and advertising costs and build your customer base.

Reprintable reports are excellent for this. Sometimes you can

actually make money right up front if you have a 'HOT' item.

Everyone that buys the 'leader item' will then get other

literature included. It generally goes post FREE!

Do you see how they operate? Slowly but surely. Making money as

they go! Testing and re-testing! Mail order dealers know that

they can make a lot of money! Some reports say that in the US

there are over 50,000 small, mail order dealers quietly earning

over $50,000 a year operating out of their homes! You and I also

know that there are also many big time mail order operators that

become very wealthy by selling by mail.

Let me recap what successful mail order dealers will do.

1 Develop as many customers as they can.

2 Promote nationally

3 Have several offerings

4 Develop cost effective ways to generate customers

HOW TO COMBINE MLM WITH MAIL ORDER

If you look at the 'recaps' above, you will not find many common

ties between MLM and mail order . . . do you? But yet, there are

a lot of amateurish MLM distributors and companies that try to

promote MLM via mail without understanding the first basic

principle of mail order techniques! But it can be done! With

astounding results!

Do you see some of the main differences between promoting MLM and

mail order? In MLM you should sign up only a few people on your

first level. Say no more than ten, and then help them. With mail

order, you want to develop as many customers as you can . . .

1,000's if you can! With MLM, you want to sell locally, and with

mail order, you have to sell nationally! With MLM, you are told

to be loyal to just one company, but with mail order, you should

have many offerings!

Wouldn't it be nice to be able to take all the good techniques

from both MLM and from mail order and throw away the nasty ones?

Well, that's just what these reports are all about! Mail order

dealers operate lean and mean. If they don't make a profit on

everything that they do, they are out of business! That's a good

premise to start with. Don't do ANYTHING unless you can make some

up-front money, or at least break even! If mail order dealers

were to make deals like a lot of MLM distributors do, they would

be out of business immediately! Let me give you a few examples.

Avoid them like the plague!