Why People Will Pay You For Your Mlm Literature

1 HE WILL GET THE COMPLETE PROFESSIONAL PACKAGE . . . exactly

what is advertised. That is, he will get the expensive colour

brochures, the official application forms, audio cassettes, and

video tapes. The whole package. All the official literature and

documentation. Everything that he needs to evaluate your MLM

programme and register immediately! After all, if he is sending

his money for all this, you do want to send everything to him.

Don't you?

But that's not what he would normally get from other people. By

"other people" I mean people who are not promoting via the MO/MLM

MACHINE METHOD. Let me explain. I have personally sent to five

different MLM distributors in the same MLM programme, and have

received five entirely different sets of literature. None of them

had the complete set of everything. When I evaluate a MLM

programme, I want to see and hear everything so I can make a good

decision. Don't you? Well, so do the other people requesting this

literature.

Why don't MLM'ers normally send out the entire package right

away? Well it goes something like this. Somehow the MLM'er gets

his hands on leads that need to be qualified. These could be

enquiries or maybe his upline sponsor calls him and tells him he

has a few names of people who could be good leads.

"Could be good leads?" What does that mean? And he's supposed to

send out his expensive package? So he calls first. More expense.

So be it. After many attempts, he gets through. Most likely, some

are "somewhat interested". They would like more information. Now

what would you do in this case? Here is a potential opportunity

in that you might be able to sponsor someone that is only

"somewhat interested" but he wants more information. Would you

send to him an expensive œ 10 to œ 20 package? Maybe you can just

copy some of this expensive colour literature and send to him? Or

maybe you try to "qualify" this "hot" lead and question him over

the phone.

You try to explain, "Sir, I would be glad to send you some

literature, and if you are really interested, call or write to me

and I will send you the video." Maybe you attach strings like, --

"I'll send the video if you will promise to send the information

back if you're not interested." And on and on. It gets messy!

It's confusing. And it doesn't work! Where's the plan?

There is nothing quite as annoying as to be sent poorly copied

material and then be asked to send money for the rest. What is

that telling me? Is this how I am supposed to promote this

programme? It sounds like I have to spend a lot of my own money

advertising and then send this material out with questionable

results! Personally, I want to deal with someone professional

that knows what he is doing and can help me. Someone who has a

clear plan that works and will show me how to do it simply! And

how to make money doing it! And that brings us to the second

major reason why people will pay you for your promotional

package.

2 HE CAN BE SPONSORED BY YOU! The person sending money to you for

your literature will have the opportunity and PRIVILEGE of being

sponsored by you! Wow! That sounds almost arrogant! But wait a

minute. What does this person really stand to gain by being

sponsored by you and how much does it really cost him to do so?

Well, if the promotional package is only a œ 1, that will more

than cover your cost.

3 HE WILL GET HIGHLY QUALIFIED LEADS. For the moment, don't worry

about how YOU are going to do this, since we will show you how

you will earn money. Instead look at this from HIS point of view.

He WILL get leads . . . almost instantly! Understand that we're

not talking about hundreds or thousands of `Opportunity Seeker'

type leads. You can lose a lot of money sending out literature to

this type of `lead'. Instead, we are talking about just a few --

but highly qualified -- leads, coming from people that have

already bought the MO/MLM MACHINE.

4 YOU WILL MAIL OUT THE PROMOTIONAL MATERIAL FOR HIM. What a

deal! Yes, it will cost him a pound or so each, but that's

peanuts! Isn't it? How many leads do you want me to generate and

then send the literature for you ?

From YOUR point of view, don't be overly concerned that you will

be sending out some literature packages for your newly recruited

members. You will only have to do this in the beginning while you

are building your first level. You will be doing this just for

the ten or so people in your first level and only while you are

helping them to get started. After that, you sit back, relax and

let your downline do the work. Just like you DID (past tense)! In

other words, you do this one time while you are building your

initial first and second level. Not forever! If you like,

however, you can keep promoting the MO/MLM MACHINE and help your

SECOND level build YOUR third level.

5 HE CAN DUPLICATE YOUR RECRUITING METHOD. Remember, whatever you

do, your downline must be able to duplicate. Now look what is

happening so far. By promoting the MO/MLM MACHINE programmes, and

selling your leads, you are earning extra cash to help your

downline! If he joins under you, he will be able to do the same

thing!

WHAT ARE HIS OTHER CHOICES?

Well, clearly your potential distributor can request literature

from the `other' guys who will send out a partial package free.

And then he can do as they do. Right? But what do they do? Let me

explain. The `other guys' must first place an advertisement in

various magazines. These ads are either placed by one distributor

or through some kind of cooperative advertising method.

Did you ever see advertisements from companies who will "Build

Your Downline?" That is one of the things that they do. Getting a

`lead' is just part of the process. Somehow, they must be

qualified! A lead could simply be a name in a large listing of

MLM enthusiasts. You sure don't want to send an expensive œ 10

mailing to a thousand of these people, do you? After the lead is

qualified, you then normally have to call these people, and then

send expensive promotional material to them.

While on the subject of placing advertisement for MLM programmes,

let me explain something else to you. Most MLM companies get a

little nervous about you using their name in any kind of

advertising that they have not previously approved. To get

approval generally means that their lawyers must approve it.

Since this is very expensive and takes many revisions and time,

it is not normally attempted.

More than likely, the MLM companies don't have a good advertising

piece that you can use for mail order purposes. If they do, you

and the other thousands of distributors are using the same ad! If

you look at the MLM & mail order type publications like I do, you

will find that there are often SEVERAL ads that are absolutely

identical! That's a lousy deal!

To overcome this problem, a MLM distributor can make up his own

ad, but normally, he will not mention the MLM company name since

it needs to be approved. Boy does that take the sharp edge off

your MLM ad! Here you are trying to recruit members, and your ad

doesn't even say what company it is! Either way, if you try to

advertise your MLM programme, you wind up with a poor deal. It

costs you plenty, and you end up competing with everyone under

the sun. There's got to be a better way!

How Do You Sell Twenty To Fifty Mo/Mlm Machines?

On the surface, that sounds like it might be a lot. Nevertheless,

help me think this through. Let's say you want to start on a

shoe-string budget. That's the worst case, isn't it? You can

start just by circulating postcards and selling the report,

'How To Make Money With Postcards.' This report gives you no less

than 110 methods -- 65 of them post free!

If you have the funds to advertise right away, great! But if you

don't, start with postcards. Or just use a "mini-flyer." That

will cost you less than a penny per flyer. Set a goal to

circulate a thousand of these. Yes, I know that takes a little

work. But, just think how much you probably will earn per

hour!

OK. You pay œ 5 to œ 10 to get a thousand of your "mini-flyers"

printed (250 sheets). You circulate the thousand locally and sure

enough, you get a few orders for the report. Let's say you only

get twenty orders. That's only two per cent! Oh well, let' not

make this too easy. Assume you're charging œ 2 for the report.

It's well worth that. So you get orders worth œ 2 x 20 = œ 40.

Let's say only a couple people buy the MO/MLM MACHINE. That's

another 2 x œ 15 = œ 30.00 or a total of œ 30 + œ 40 = œ 70. Not much,

but not bad. It will cost you less than œ 10 to fill your orders,

and you will have some of the other reprintable reports.

Circulate more post cards again! This time you will make more

money than before . . . won't you?

Frankly, when I speak of starting your business on a shoe-string

budget, I am really thinking of about a hundred pounds or so.

Most people can raise that kind of money . . . don't you agree?

If you can afford, say, œ 200 to start, get into at least one MLM

programme and buy several sets of reprintable reports.

Let's assume that you buy the MO/MLM MACHINE set of reports and a

minimum of one other mail order programme, and get into at least

one MLM programme. You also have a few thousand postcards or

"mini-flyers" printed, and you circulate them locally with no

postage cost. You can do all that with œ 200, can't you?

Now you have a good chance to sell ten or twenty MO/MLM MACHINE

reports quickly along with a few of your mail order programmes

and signing up several people in your MLM programme. Don't you?

Now take your profits, re-invest them and multiply your business.

If you can sell only fifteen MO/MLM MACHINES with this effort,

and then double your business each time, the number of MO/MLM

MACHINES that you sell could look something like this:

15 x 2 x 2 = 60 MO/MLM MACHINE packages!

That's close enough for guess-work. The point is if you re-invest

the profits, you can multiply your sales. Is it reasonable for

you to be able to sell fifty MO/MLM MACHINE packages? You bet it

is . . . particularly if you promote locally!

Let me share some figures with you. If you analyse the `Business

Opportunity' type magazines, 'Exchange and Mart', and so on, you

will find that there are at least 200,000 readers buying this

type of publication in this country. That tells me that in any

given day of the year, there are at least 200,000 people who are

looking for a business opportunity.

Now how many people do you suppose are already active in MLM

programmes? Well, I have gone to the library, and in one thick

directory, found that at least one Name List Broker that offers a

listing of over 6,000 MLM companies, world wide! That's companies

-- not distributors! Many of these MLM companies have over

100,000 distributors! Therefore, when I see estimates that there

are over 5,000,000 MLM distributors, I believe it! 5

million!

A recent estimate in the USA claimed that roughly one out of

fifty of the population are involved in MLM! Well, not quite

since the figures did not allow for the fact that many people are

involved with several programmes. Let's be on the safe side and

say one out of 250 Americans are involved with MLM. In the UK and

the rest of Europe the figures are somewhat lower, but they are

increasing daily. Australia and New Zealand are catching up fast

too. It has long been a truism that whatever happens today in

North America happens tomorrow in the rest of the world.

Whatever we may feel about that, it does mean that there are

millions of people who are interested in business opportunities,

but they are not all looking for them in business opportunity

magazines. Are they? In fact a very small proportion are doing

so. That means that if you circulate postcards LOCALLY -- you and

your downline have virtually an unlimited number of people, with

little or no competition! That's why you and your downline can be

sure of finding a lot of people right in your own back yard!

That doesn't mean to say you should not advertise nationally. But

be aware that the HUGE supply of leads is from strangers right in

your own neighbourhood! The reason that I am making this point is

to show you that anyone can make this programme work. Just follow

the techniques in this and other reports in the MO/MLM MACHINE

series.

The Power Of Residual Income

          

         

         

                     

         

         

               Have you ever fantasized about writing a hit

          record or a best-selling book then spending the rest of

          your life collecting fat royalty checks?

          Unfortunately, for 99.9% of us, that's a fantasy that

          will never come true.

         

               Network marketing has something just as good as

          royalties.  It's called "residual income," and

          basically means that for the work you do today, you can

          earn money today, AND for many years to come.

         

               Top corporate executives and time clock punchers

          alike are leaving the nine to five routine in record

          numbers.  Home based business is being called one of

          the few hot spots in today's business climate.

         

               Despite allegations that multi-level marketing is

          nothing more than a lot of hype and deception, multi-

          level sales are expected to exceed 100 billion dollars

          this decade.  If multi-level marketing is so

          questionable, why are thousands of men and women from

          all walks of life turning to network marketing as a

          part-time or full-time job?

         

               And why is Minneapolis businessman Irwin L. Jacobs

          at the vanguard of this business explosion?

         

               Irwin says almost everyone dreams of owning his or

          her own business, but obstacles like lack of start-up

          capital, high inventory costs or inexperience are

          keeping most people mired in jobs they don't like.

          Multi-level marketing, he says, offers a way of

          eliminating those obstacles.

         

               Irwin Jacobs is President of Watkins Incorporated,

          one of the oldest direct marketing businesses in the

          nation.

         

               Of the hundreds of network marketing companies

          we've reviewed, Watkins stands well above the crowd in

          all vital areas.

         

               Security starts with a good foundation and Watkins

          has been successfully building theirs for 125 years.

          That's a track record of rock-solid stability that only

          a handful of companies in the world can match.

         

               The founder, J.R. Watkins, came up with a very

          innovative idea in the 1870s.  He decided to imprint a

          line into some of the bottles his products came in.

          Customers could use the product down to this line.  If

          at that time they decided they weren't satisfied with

          the product, Watkins would provide a courteous refund.

          It was the first ever money-back guarantee!

         

               The ample financial resources of Watkins also

          gives you security; Watkins is owned and vigorously

          backed by one of America's wealthiest men, multi-

          millionaire Irwin Jacobs.

         

               Another important issue affecting your long-term

          security is legal soundness.  Once again, Watkins is

          extremely solid -- proven over decades.

         

               With Watkins, the monthly income you build today

          is truly residual and can continue, and even grow,

          indefinitely.  In fact, the income you create with

          Watkins can continue beyond your lifetime, because it

          can also be willed to your children or other loved

          ones.

         

               One important point to consider about residual

          income.  What good is it to create residual income, if

          the company is not around to collect it from?  Again,

          this is why the proven stability and security that a

          company like Watkins gives you is so very, very

          important.

         

               If you truly want long-term success and security,

          you need a stable, proven company with the resources,

          the integrity, and the experience to continue far into

          the next century.  Watkins definitely delivers in this

          ultra-vital area.

         

               You never have to handle products because Watkins

          takes care of all product distribution for you.  They

          stock, ship and deliver every order directly to your

          customers and your networking associates from their

          54,000 square-foot shipping facility.  The size of that

          shipping facility gives you an idea of the kind of

          strength they have to back your efforts.

         

               Most network marketing companies have forced

          monthly sales quotas of $50 to $200 (you buy the

          required minimum amount of products whether you want

          them or not).   Watkins has no monthly sales quota

          (frankly they don't need to -- natural high demand for

          the company's products generates millions of dollars in

          sales every month).

         

               Tupperware is a great product -- but it never

          wears out.  Mary Kay comes closer to being consumable,

          but it can be used by only half the population.

          Watkins is unique because it is something which

          everyone can and must use -- groceries are a major part

          of the product line, along with vitamins, spices,

          sauces, aspirin, cough syrup, aloe vera, shampoo,

          mouthwash, household cleaning products and many, many

          more.

         

               The single most important ingredient of success

          for a network marketing company is its product line.

          First, unless you want to severely limit your market

          base, you'll want to represent a company with products

          that everybody uses.  Fad products or products that

          offer little chance for repeat business are also

          extremely restrictive.

         

               Again, Watkins scores extremely high in this

          category with its diverse line of highly-consumable,

          mass-appeal products.  Watkins products are, in

          general, competitively priced (in fact, many actually

          provide a money savings), and recent surveys have shown

          that the average American family already uses over $80

          a month of the same products available through Watkins.

          That's an ENORMOUS market.

         

               Today, over 350 different products display the

          Watkins name.  That kind of diversity is extremely rare

          in a network marketing company and is a big plus.

          Another big plus and rarer still, Watkins research &

          development team delivers a minimum of two new products

          to the market every month -- each accommodating the

          special needs of today's society like environmental

          sensitivity and sensible nutritional formulations.

         

               As a Watkins marketer, however, clearly the most

          important aspect of the product line is that it

          features numerous products that everyone uses and

          consumes regularly.  Hence, every person you meet is a

          potential lifetime customer.

         

               There are many ways to make money with Watkins.

          Watkins places few restrictions on how you sell the

          product.  A few ways you may want to investigate are:

          party plan, fund-raisers, selling in offices, and

          recruiting sales agents.

         

               For example, you can combine the last two on that

          list.  Recruit receptionists in large offices.

          Everybody knows the receptionist and they will

          naturally share the catalogue with everyone in the

          office.

         

               Fundraising is another possibility.  You can sign

          up a church, club, or other group as a Watkins

          distributor itself, and let them earn commissions on

          all orders placed by their members.  Since Watkins

          products are things used by families everyday, they can

          support the organization through their normal

          purchases.  They don't have to buy some special

          fundraising item during a one-time fundraising drive.

         

               Your customers can place their catalogue orders

          directly with Watkins -- and you still receive the

          commission on all of their purchases.

         

               Everyone can build a Watkins business to fit their

          own needs.  You can share the business opportunity with

          others and build your business to the size you are

          comfortable with while earning a good override

          commission on your group's sales.  Or you can choose to

          be a sales force of one, since it is not necessary to

          sponsor other representatives to make good money with

          Watkins. But if you don't plan to sponsor anybody else,

          what tends to happen over time is that other people ask

          you how they can be representatives too.  It is nice to

          be able to profit from their sales instead of having

          them become your competitors.

         

               Part of the beauty of this company is that the

          opportunity spans the entire spectrum, from those who

          simply want to purchase products for their own use at a

          wholesale price, to those who want to build a multi-

          million dollar business.  The only limits are what you

          choose to place on yourself.

         

               Group health & life insurance, designed especially

          for entrepreneurs, is available through Watkins

          membership in the Direct Selling Association, after

          you've become a representative.

         

               Enjoy legal tax deductions, just like the ones

          taken by large corporations (a home office can be

          especially tax advantageous, allowing you deductions

          for gas, electricity, phone, etc.).

         

               Every year Watkins offers you the opportunity to

          earn an exciting all-expense-paid trip as a bonus.

         

               For more information on Watkins send $3 with your

          name, address, & telephone number to Doug Slaton, 15311

          E. 15th Ave., #B, Veradale WA 99037.  The package

          you'll receive will contain various brochures, the

          business plan presentation, the Watkins mainline

          catalog, a sign-up application, a chicken soup sample,

          a coupon for a free copy of Watkins' "Reach For

          Tomorrow" video, and a $1 off coupon for a Watkins

          order of $10 or more.  Doug Slaton is a full-time

          Watkins marketing director.