Why People Will Pay You For Your Mlm Literature

1 HE WILL GET THE COMPLETE PROFESSIONAL PACKAGE . . . exactly

what is advertised. That is, he will get the expensive colour

brochures, the official application forms, audio cassettes, and

video tapes. The whole package. All the official literature and

documentation. Everything that he needs to evaluate your MLM

programme and register immediately! After all, if he is sending

his money for all this, you do want to send everything to him.

Don't you?

But that's not what he would normally get from other people. By

"other people" I mean people who are not promoting via the MO/MLM

MACHINE METHOD. Let me explain. I have personally sent to five

different MLM distributors in the same MLM programme, and have

received five entirely different sets of literature. None of them

had the complete set of everything. When I evaluate a MLM

programme, I want to see and hear everything so I can make a good

decision. Don't you? Well, so do the other people requesting this

literature.

Why don't MLM'ers normally send out the entire package right

away? Well it goes something like this. Somehow the MLM'er gets

his hands on leads that need to be qualified. These could be

enquiries or maybe his upline sponsor calls him and tells him he

has a few names of people who could be good leads.

"Could be good leads?" What does that mean? And he's supposed to

send out his expensive package? So he calls first. More expense.

So be it. After many attempts, he gets through. Most likely, some

are "somewhat interested". They would like more information. Now

what would you do in this case? Here is a potential opportunity

in that you might be able to sponsor someone that is only

"somewhat interested" but he wants more information. Would you

send to him an expensive œ 10 to œ 20 package? Maybe you can just

copy some of this expensive colour literature and send to him? Or

maybe you try to "qualify" this "hot" lead and question him over

the phone.

You try to explain, "Sir, I would be glad to send you some

literature, and if you are really interested, call or write to me

and I will send you the video." Maybe you attach strings like, --

"I'll send the video if you will promise to send the information

back if you're not interested." And on and on. It gets messy!

It's confusing. And it doesn't work! Where's the plan?

There is nothing quite as annoying as to be sent poorly copied

material and then be asked to send money for the rest. What is

that telling me? Is this how I am supposed to promote this

programme? It sounds like I have to spend a lot of my own money

advertising and then send this material out with questionable

results! Personally, I want to deal with someone professional

that knows what he is doing and can help me. Someone who has a

clear plan that works and will show me how to do it simply! And

how to make money doing it! And that brings us to the second

major reason why people will pay you for your promotional

package.

2 HE CAN BE SPONSORED BY YOU! The person sending money to you for

your literature will have the opportunity and PRIVILEGE of being

sponsored by you! Wow! That sounds almost arrogant! But wait a

minute. What does this person really stand to gain by being

sponsored by you and how much does it really cost him to do so?

Well, if the promotional package is only a œ 1, that will more

than cover your cost.

3 HE WILL GET HIGHLY QUALIFIED LEADS. For the moment, don't worry

about how YOU are going to do this, since we will show you how

you will earn money. Instead look at this from HIS point of view.

He WILL get leads . . . almost instantly! Understand that we're

not talking about hundreds or thousands of `Opportunity Seeker'

type leads. You can lose a lot of money sending out literature to

this type of `lead'. Instead, we are talking about just a few --

but highly qualified -- leads, coming from people that have

already bought the MO/MLM MACHINE.

4 YOU WILL MAIL OUT THE PROMOTIONAL MATERIAL FOR HIM. What a

deal! Yes, it will cost him a pound or so each, but that's

peanuts! Isn't it? How many leads do you want me to generate and

then send the literature for you ?

From YOUR point of view, don't be overly concerned that you will

be sending out some literature packages for your newly recruited

members. You will only have to do this in the beginning while you

are building your first level. You will be doing this just for

the ten or so people in your first level and only while you are

helping them to get started. After that, you sit back, relax and

let your downline do the work. Just like you DID (past tense)! In

other words, you do this one time while you are building your

initial first and second level. Not forever! If you like,

however, you can keep promoting the MO/MLM MACHINE and help your

SECOND level build YOUR third level.

5 HE CAN DUPLICATE YOUR RECRUITING METHOD. Remember, whatever you

do, your downline must be able to duplicate. Now look what is

happening so far. By promoting the MO/MLM MACHINE programmes, and

selling your leads, you are earning extra cash to help your

downline! If he joins under you, he will be able to do the same

thing!

WHAT ARE HIS OTHER CHOICES?

Well, clearly your potential distributor can request literature

from the `other' guys who will send out a partial package free.

And then he can do as they do. Right? But what do they do? Let me

explain. The `other guys' must first place an advertisement in

various magazines. These ads are either placed by one distributor

or through some kind of cooperative advertising method.

Did you ever see advertisements from companies who will "Build

Your Downline?" That is one of the things that they do. Getting a

`lead' is just part of the process. Somehow, they must be

qualified! A lead could simply be a name in a large listing of

MLM enthusiasts. You sure don't want to send an expensive œ 10

mailing to a thousand of these people, do you? After the lead is

qualified, you then normally have to call these people, and then

send expensive promotional material to them.

While on the subject of placing advertisement for MLM programmes,

let me explain something else to you. Most MLM companies get a

little nervous about you using their name in any kind of

advertising that they have not previously approved. To get

approval generally means that their lawyers must approve it.

Since this is very expensive and takes many revisions and time,

it is not normally attempted.

More than likely, the MLM companies don't have a good advertising

piece that you can use for mail order purposes. If they do, you

and the other thousands of distributors are using the same ad! If

you look at the MLM & mail order type publications like I do, you

will find that there are often SEVERAL ads that are absolutely

identical! That's a lousy deal!

To overcome this problem, a MLM distributor can make up his own

ad, but normally, he will not mention the MLM company name since

it needs to be approved. Boy does that take the sharp edge off

your MLM ad! Here you are trying to recruit members, and your ad

doesn't even say what company it is! Either way, if you try to

advertise your MLM programme, you wind up with a poor deal. It

costs you plenty, and you end up competing with everyone under

the sun. There's got to be a better way!