Your Warm Inner Circle

Everyone has lots of friends, relatives and business associates.

This is sometimes referred to as `Your Warm Inner Circle'. There

are estimates that the typical person knows about 800 people in

his inner circle. The standard MLM approach is for you to try to

sell to your sphere of influence or your inner circle.

The nice thing about this postcard programme is that you don't

have to personally try to sell anyone anything. Instead, you can

just write a short note on the front of the postcard and send it

off to the people that you know. Consider writing a note like

this, "John, I thought you might like a copy of this -- Mary."

Don't make the mistake of giving this plan away. If you do, it

will defeat your whole programme. Make a list of everyone that

you can think of that might appreciate knowing about this

opportunity. Then simply post off a few of these cards. Don't

forget the following:

69 Family

70 Friends

71 Neighbours

72 Business acquaintances

73 The people you buy from

FAX MACHINES

74 FAX machines. If you have access to fax machine, you can FAX

hundreds of FREE copies of the postcard to hundreds of local

business offices! Make up a sheet of paper and write or type a

note on it with a copy of the postcard and you're all set!

TELEMARKETING TECHNIQUES

Not many people like to sell by using the telephone, but then

again there are a lot of people that do! One thing is for sure. A

good telemarketing person can quickly sponsor a lot of people in

this programme for you. If you are comfortable with the

telephone, let me show you an easy way to promote this programme.

If you are not comfortable with the phone, let me show you how to

find telemarketing people that you will want to sponsor into your

MLM programmes by selling the MO/MLM Machine.

75 How to do telemarketing. The trick is to work with referrals.

That is, you want to call people that have been referred to you.

If you call someone and say, "Mr so-and-so asked me to call you",

you can be sure that the person will be cordial and attentive.

Compare this approach to the cold calls you get from strangers

who try to sell you something out of the blue over the phone.

Many direct sales companies depend one hundred per cent on using

referrals. When they talk to anyone, they always make a habit of

asking for referrals. They never run out of good leads since they

are constantly generating several referrals with each person that

they talk to.

The easiest way to get a few referrals is to ask your `Inner Warm

Circle'. Simply ask your friends if they know of anyone that

would like to earn a few hundred pounds part time by circulating

postcards. Another way is to make a few cold calls on the phone.

Just pick up the phone and call a few random numbers and say

something like this. "Hello, my name is John Smith. I am looking

for a few people in your area that would like to earn some extra

money circulating postcards. Do you happen to know of anyone?"

Once you have five or ten referrals, your cold calls are over.

When you call people that have been referred to you, you change

your sales pitch slightly like this, "Hello, my name is John

Smith and Mary Brown mentioned that you may know of some people

in your area that would be interested in earning a few extra

pounds a week by circulating postcards." (Let him answer and make

a lot of notes of the people that he is mentioning. Make sure you

get their phone numbers.) Then say, "In fact Mary also mentioned

that you might be interested?"

When you talk to someone that is interested, tell him that you

will send him a postcard explaining the offer. And do so. You may

then want to follow this up in a few days to make sure he sends

his order to you. To summarise, develop a few referrals, and then

snow-ball the quantity of referrals with everyone that you talk

to. The trick is to ask for the referrals first before you

explain the offer.

HOW TO FIND TELEMARKETERS THAT WILL HELP YOU

76 Find out the location of professional telemarketer offices.

You can generally find these locations by looking in the yellow

pages. Then go there and place postcards on the windshields in

the parking lot.

77 Place a classified advertisement in your local paper. Say

something like this, "Telemarketers wanted. Work your own hours

from home. Call for details." When they call, get their name and

address and send them a postcard!

78 Call telemarketing firms. Ask if they would be interested in

your programme on a commission basis. If not, do they know of

anyone that might be? (Use the referral techniques described

above!)

LOCAL ADVERTISING TECHNIQUES

79 Place a classified ad for leads. Say something like this,

"Part time workers needed for circulating postcards." When you

get a call, send out the postcard.

80 Sell the plan directly by mail. Advertise: "65 Easy Ways You

Can Make Money Circulating Postcards. Complete plan --

œ 2.00."

81 Place small space ads in local newspapers. Check out the

smaller newspapers and freesheets and try them first.

82 Check you with your local advertising agencies. Find out if

they have any specials offers that you might want to consider.

USE DIRECT MAIL LOCALLY

At least one of the MLM programmes that is being promoted with

MO/MLM Machine plan is an excellent way for the consumer to save

money. In that regard, any company or organisation that has a lot

of members, employees or customers may be interested in making

these benefits available to their associates. If you sponsor any

person that has a lot of contacts, just think how many people he

will be able to sponsor. If you concentrate on companies that are

small, you normally can send your postcard directly to the owner.

These people are shrewd. If you can show him how he can help his

associates while he is making serious money, he may be

interested.

If you go to the library, you will find many listings of local

organisations that you can mail to. Here are a few to consider: