Now
that we have covered MLM, let's now see how the professional
mail
order dealers operate. It's entirely different! Let me
explain
to you the fundamentals that all mail order dealers will
use.
First,
the basic idea in mail order is to get as many customers
as
you can get so you can sell to your customers over and over
again!
The very first objective in mail order is to develop your
own
customer base. Once you have a customer base of, let's say, a
hundred
to ten thousand, you can keep sending them your new
offers
of catalogues and keep reselling them!
Professional
mail order dealers talk in terms of the 'front end'
and
'back end'. The 'front end' is the method of simply getting
customers
. . . even at no profit or at a slight loss! No
professional
mail order dealer will ever attempt to make a
killing
with advertising or mass mail to non-customers! It just
doesn't
happen! They will, however, do a lot of advertising and
mass
mailings to build their customer base! A customer base is
pure
gold! These customers like to deal with you and they buy
again,
and again . . . and again. As long as you have several
offers!
And that brings up another fundamental point. To succeed
in
mail order, as with any business, you just have to have
several
products or offers to sell. If you don't, you will most
likely
lose money in trying!
When
it comes to advertising, these guys are pro's. All will use
tiny
classified ads that you see in the back of national
journals.
If these ads get results, they will test and test and
then
place one-inch ads. When they have an offering and a
publication
that fits, they then might place a large ad. And only
then.
They
will use 'leader items'. A leader item is an inexpensive
report
or item that typically sells for less than œ 5.00. By
advertising
a leader item that costs two or three pounds, you can
expect
to get orders directly. The objective is break even with
your
mailing and advertising costs and build your customer base.
Reprintable
reports are excellent for this. Sometimes you can
actually
make money right up front if you have a 'HOT' item.
Everyone
that buys the 'leader item' will then get other
literature
included. It generally goes post FREE!
Do
you see how they operate? Slowly but surely. Making money as
they
go! Testing and re-testing! Mail order dealers know that
they
can make a lot of money! Some reports say that in the US
there
are over 50,000 small, mail order dealers quietly earning
over
$50,000 a year operating out of their homes! You and I also
know
that there are also many big time mail order operators that
become
very wealthy by selling by mail.
Let
me recap what successful mail order dealers will do.
1
Develop as many customers as they can.
2
Promote nationally
3
Have several offerings
4
Develop cost effective ways to generate customers
HOW
TO COMBINE MLM WITH MAIL ORDER
If
you look at the 'recaps' above, you will not find many common
ties
between MLM and mail order . . . do you? But yet, there are
a
lot of amateurish MLM distributors and companies that try to
promote
MLM via mail without understanding the first basic
principle
of mail order techniques! But it can be done! With
astounding
results!
Do
you see some of the main differences between promoting MLM and
mail
order? In MLM you should sign up only a few people on your
first
level. Say no more than ten, and then help them. With mail
order,
you want to develop as many customers as you can . . .
1,000's
if you can! With MLM, you want to sell locally, and with
mail
order, you have to sell nationally! With MLM, you are told
to
be loyal to just one company, but with mail order, you should
have
many offerings!
Wouldn't
it be nice to be able to take all the good techniques
from
both MLM and from mail order and throw away the nasty ones?
Well,
that's just what these reports are all about! Mail order
dealers
operate lean and mean. If they don't make a profit on
everything
that they do, they are out of business! That's a good
premise
to start with. Don't do ANYTHING unless you can make some
up-front
money, or at least break even! If mail order dealers
were
to make deals like a lot of MLM distributors do, they would
be
out of business immediately! Let me give you a few examples.
Avoid
them like the plague!
