Mail Order Techniques






Now that we have covered MLM, let's now see how the professional
mail order dealers operate. It's entirely different! Let me
explain to you the fundamentals that all mail order dealers will
use.

First, the basic idea in mail order is to get as many customers
as you can get so you can sell to your customers over and over
again! The very first objective in mail order is to develop your
own customer base. Once you have a customer base of, let's say, a
hundred to ten thousand, you can keep sending them your new
offers of catalogues and keep reselling them!

Professional mail order dealers talk in terms of the 'front end'
and 'back end'. The 'front end' is the method of simply getting
customers . . . even at no profit or at a slight loss! No
professional mail order dealer will ever attempt to make a
killing with advertising or mass mail to non-customers! It just
doesn't happen! They will, however, do a lot of advertising and
mass mailings to build their customer base! A customer base is
pure gold! These customers like to deal with you and they buy
again, and again . . . and again. As long as you have several
offers! And that brings up another fundamental point. To succeed
in mail order, as with any business, you just have to have
several products or offers to sell. If you don't, you will most
likely lose money in trying!

When it comes to advertising, these guys are pro's. All will use
tiny classified ads that you see in the back of national
journals. If these ads get results, they will test and test and
then place one-inch ads. When they have an offering and a
publication that fits, they then might place a large ad. And only
then.

They will use 'leader items'. A leader item is an inexpensive
report or item that typically sells for less than œ 5.00. By
advertising a leader item that costs two or three pounds, you can
expect to get orders directly. The objective is break even with
your mailing and advertising costs and build your customer base.
Reprintable reports are excellent for this. Sometimes you can
actually make money right up front if you have a 'HOT' item.
Everyone that buys the 'leader item' will then get other
literature included. It generally goes post FREE!

Do you see how they operate? Slowly but surely. Making money as
they go! Testing and re-testing! Mail order dealers know that
they can make a lot of money! Some reports say that in the US
there are over 50,000 small, mail order dealers quietly earning
over $50,000 a year operating out of their homes! You and I also
know that there are also many big time mail order operators that
become very wealthy by selling by mail.

Let me recap what successful mail order dealers will do.

1 Develop as many customers as they can.

2 Promote nationally

3 Have several offerings

4 Develop cost effective ways to generate customers

HOW TO COMBINE MLM WITH MAIL ORDER

If you look at the 'recaps' above, you will not find many common
ties between MLM and mail order . . . do you? But yet, there are
a lot of amateurish MLM distributors and companies that try to
promote MLM via mail without understanding the first basic
principle of mail order techniques! But it can be done! With
astounding results!

Do you see some of the main differences between promoting MLM and
mail order? In MLM you should sign up only a few people on your
first level. Say no more than ten, and then help them. With mail
order, you want to develop as many customers as you can . . .
1,000's if you can! With MLM, you want to sell locally, and with
mail order, you have to sell nationally! With MLM, you are told
to be loyal to just one company, but with mail order, you should
have many offerings!

Wouldn't it be nice to be able to take all the good techniques
from both MLM and from mail order and throw away the nasty ones?
Well, that's just what these reports are all about! Mail order
dealers operate lean and mean. If they don't make a profit on
everything that they do, they are out of business! That's a good
premise to start with. Don't do ANYTHING unless you can make some
up-front money, or at least break even! If mail order dealers
were to make deals like a lot of MLM distributors do, they would
be out of business immediately! Let me give you a few examples.
Avoid them like the plague!

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