It's
simple, easy, and with an unlimited income potential!
You
can set this program up right from your kitchen table, and
easily
build it up into $100,000 per year!
You've
no doubt heard of the millions of pounds "raked in" by
advertising
agencies each year, and that's what this business is
all
about.
In
fact, that's the name of the game with this business!
Here's
what you do:
Call
up the owner, general manager or advertising director of your
local
"free-sheet" or shoppers' newspaper.
Tell
him you're a mail order advertising agency, with clients all
over
the country. Explain to him that you'd
like to have a
regular
space, 2-columns wide by 6-inches deep, in every edition
of
his paper for at least the next 12 months.
You'd
like a headline on this space, the headline to read:
Mail
Order Money-Making Opportunities
You
will turn in to him on each of his advertising closing dates,
a
number of mail order ads.
You
will want him to set each ad within this space, just as if he
were
running 2-columns of wanted ads.
Then,
at the bottom of this space, you want him to set in slightly
larger-type
the name and address of your advertising agency.
Below
that, in italics, you want your slogan, such as:
A
Full Service Advertising Agency for Mail Order Dealers
Nationwide!
By
setting up a contract for a "defined" amount of space in each
edition
of the paper for at least 12 months, you'll save at least
30%
over the regular day to day and/or monthly rate charges.
By
talking with the "top-dog" in charge, you'll be able to avoid a
lot
of hassle and negotiate the best deal.
This
is the first step - explain your plan and assure them that
you're
going to be a long-tem, regular customer; and then
negotiate
for the best, bottom-line cost figure.
Figuring
that each ad you run in this space will require 3/4 of an
inch,
this means you'll have room for 14 ads, plus your headline
and
nameplate.
Your
ad will probably cost between $35 and $50 per week on an
"every
edition" annual contract.
So
now, you simply set a price to charge your advertisers in
accordance
with the total circulation of the publication.
Charge
$10 per ad - times 14 equals $140, minus $50 costs, leaves
you
a profit of $90 per week.
$35
per ad times 4 = $140, minus $50 costs, leaves you with a
profit
of $140 per week.
$35
per ad - times 4 = $140, minus $35 costs, leaves you with a
profit
of $230 per week.
You
may want to start off with a larger space, say 3-columns wide
by
6-inches deep, for even more and faster profits.
The
important thing is to set the first one up, and then duplicate
or
multiply your efforts.
Just
as soon as you've got your programmes set up with one
shoppers'
newspaper, do the same with another one.
If
there aren't too many in your town, take a trip to a near-by
larger
city and get it set up there.
If
there are no "shoppers papers" in your area, check it out with
your
local newspaper.
Once
you've established this program in the shoppers papers, start
making
the rounds and setting it up with your area suburban
newspapers.
Remember,
the more you duplicate the "set-up" of this program, the
more
profits you'll make.
Now,
you're ready to go after the advertisers.
I
suggest that you visit your local stationery store; pick up a
pad
of "fade out" graph paper and a roll of black or red border
tape
about an eighth inch wide.
Take
these materials home, and on a sheet of graph paper, measure
1
inch from the top, and on the line from left to right, make a
line
with your border tape.
Do
the same thing at the bottom of the page.
Measure in a 1/2
inch
from the sides, and do the same thing for each side. Then
take
a sharp razor blade and square off the corners.
You should
now
have a perfect rectangle as framed by your border tape.
So
measure down from the top of your frame a half inch, and run a
strip
of border tape on this line from left to right.
This
will be your "masthead". Now
measure to divide your frame
into
3 equally wide columns and run a strip of border tape as
column
dividers from top to bottom.
What
you're coming up with is what is known as an "ad sheet" in
the
mail order business, and it's looking beautiful.
Select
a name, such as The Trailblazer or Ron's Mail Order
Opportunities.
Make
another visit to your stationery store, pick up some 18 or 24
point
"Letraset" in the style you want for your ad sheet title.
Take
them home, and on another sheet of graph paper, write out the
title
you want to use on your ad sheet.
Then
take a ruler and razor blade, and cut the paper your title is
on,
into one strip that will fit into that half inch space at the
top
of your ad sheet - the space we talked about as being for your
masthead.
Simply
paste the strip of paper with your ad sheet title into this
space
and you're ready to start pasting in ads - on your ad sheet
-
from advertisers.
Incidentally,
when you're over at the stationery store, pick up a
"Pritt
Stick".
This
is a tool you'll be using from now on, and if you'll go with
this
for all your paste-up endeavours, you'll come out with a much
neater,
as well as easier job.
I
don't recommend household paste for your jobs.
Once
you've got your ad sheet laid out, take it to a nearby quick
print
shop, and have them make at least 100 printed copies.
You'll
want it printed on both sides, with your masthead omitted
and
your columns running all the way to the top of your frame on
the
back of the sheet.
Then
you take your pasted-up ad sheet original home and file it as
your
"master".
You'll
be using one of your printed copies each time you "paste
up"
an ad sheet for printing and/or publication.
All
of this is a part of setting yourself up and getting organised
for
the business you're about to start.
The
purpose of your ad sheet is strictly to afford you FREE
advertising
for your primary project.
So,
you make up an ad such as this:
Consider
a "leader" item, and run an ad such as this:
FREE
RAGS TO RICHES MAIL ORDER OPPORTUNITY guide!
Send your name,
and
address, and two first class stamps.
The
in response to all the takers of this Free Officer, include
the
complete sales letter, brochure, order form, and
self-addressed
return reply envelope with the booklet you send
out.
Using
this 2-step method, some people have attained 60 or 70 per
cent
sales for their primary product.
Another
angle?
FREE
BOOK! Mail Order Millions From A
Shoestring Beginning! Send
your
name and address, along with $1 for shipping and handling.
In
response, you send out the book and a sales letter inviting the
recipient
to avail himself of your mail order business consulting
services.
Again,
the rules are:
Determine
who you want for a customer.
Get
his undivided attention, and then sell him your product or
service.
Simple,
easy, and it works every time!
All
it takes is a little bit of common sense on your part!
A
small, inexpensive classified ad offering a "most wanted" leader
item,
followed up with a dynamic sales letter ... and your success
is
virtually guaranteed!
As
a means to an end, particularly if you're wanting to enlist
people
to sell your product for you.
Start
an ad sheet - run exchange ads with every ad sheet
publisher
in the country - there are literally hundreds of them.
But,
instead of running ads to promote your ad sheet, run your
"leader
item" offer and follow up with your sales letter on your
primary
product.
From
this, you'll get fantastic FREE exposure; inquiries from
people
you can actually sell to; and the virtual "no cost"
establishment
of a nationwide sales force to promote your
business.
To
achieve success, know your product, profile your prospective
buyer,
design advertising that appeals to the self interests of
that
specific kind of buyer; and place your ads in publications
reaching
those kinds of buyers.
If
you're trying to sell by direct mail, send your offers to
prospective
buyers - not sellers of the same type of materials
you're
attempting to sell.
Very
few people recognise a legitimate opportunity, even when you
hit
them over the head with it - even so, unless you've got
something
REALLY NEW, and a deal that really is THE OPPORTUNITY OF
A
LIFETIME, save you money, and don't try to push your programme
onto
other mail order dealers who may already be selling it.
Assuming
that you "know" your typical customer, and the best media
to
reach this kind of customer, the next step is putting your ad
together.
It's
been said millions of times before, but it's important that
you
UNDERSTAND, and REMEMBER.
Your
ad MUST appeal to the self-interest of your prospect.
It
must somehow be different, and better, than all the others,
particularly
if your product is being advertised in the same
publication
by other mail order dealers.
Nothing
beats originality.
Write
your ads from a different angle.
Lead
off with the answer to every customer's most important
question:
What
will I get if I send in my money?
Use
words to paint pictures of success, wealth and happiness.
Eliminate
the customer's fears of being taken or ripped off.
Picture
yourself in your prospective customer's shoes, and give
him
real reasons to send his money to you.
And
finally, make it easy for him to order - use credit cards,
order
now and we'll bill you later, self-addressed envelope.
Don't
be too determined to sell your primary product from your ad.
Chances
are, if it's as good as you say it is, and you really want
to
make big profits, you should use a sales letter 4 or more pages
in
length.
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