We've
all heard stories of mail order fortunes being made by those
around
us. All too often however, fortune
eludes the rest of us:
we
instead find ourselves struggling in a business which boasts
dubious
honour as having one of the highest drop-out rates amongst
newcomers
to its ranks. So exactly why do some
enjoy magnificent
success,
while others find dismal failure the only end product of
their
sojourn into the world of mail order?
The
most likely answer lies not in expertise or presence of
business
acumen, as much as in careful selection of the product -
or
more likely products - offered for sale.
Sometimes one product
can
be relied upon to produce a steady income, especially if it's
one
for which the operator is sole supplier
or prime source; a
product
for which no acceptable alternatives are available
elsewhere. More likely however, a range of products will
be
needed
in order to offer any realistic hope of
a reliable and
regular
income for the operator. And if that
range of products
should
comprise one or more of the acknowledged best-sellers of
mail
order, then so much the better.
This
manual aims to identify just a few of the more profitable
goods
and services suitable for distribution by mail.
But before
we
do that, we might consider a few of the characteristics that go
towards
making an item suitable for selling by mail order.
A
compact, lightweight product will of course keep packaging and
postage
costs down, with obvious benefits to the operator's profit
margin. If the product or service fulfils an ongoing
need and no
suitable
alternative can be obtained via high street shops or
other
retail outlets, then we're getting closer to identifying a
really
profitable mail order product. If a
worldwide market
exists
for what you offer, you could make a fortune.
And if you
offer
a range of suitable products or services, related or
otherwise,
you stand to earn a place for yourself among the really
big
names of mail order.
Now
let us look at some of the most profitable mail order lines,
any
one or combination of which you might incorporate into your
own
business venture.
1 Accommodation Address and Mail Forwarding
Agency
For
a variety of reasons, accommodation addresses and mail
forwarding
agencies prove popular with a wide range of business
and
private clients. From the businessman's
point of view, the
use
of a mail collection and forwarding service might be designed
to
preserve the privacy of the individual and his or her family.
This
service also appeals to the mail order operator, who for
whatever
reason, has no desire to attract personal enquiries. The
reason
might instead be that the mail order dealer carries out all
business
from a home which he does not actually own; it might be
tied
to his or her normal employment - retirement homes, warden
controlled
dwellings, licensed pubs and hotels being just a few
examples. The individual might not be allowed to use
his or her
normal
address for business purposes where that home is one
provided
by the employer.
Another
category of likely clients include expatriates, and other
individuals
whose employment causes them to move around a great
deal. An accommodation address allows at least some
degree of
permanency
to offer correspondents.
Look
into the pages of 'Exchange and Mart' and other popular mail
order
and opportunities' seekers magazines, and you'll discover a
number
of accommodation address services operating, often with the
added
benefits of a prestigious city centre address to offer
clients.
Fees
are normally charged on a weekly or monthly basis, sometimes
topped
up by a charge for each item or package of items forwarded
to
clients. Often a range of additional or
spin-off services are
offered:
fax facilities, secretarial services and telephone
answering
facilities for instance.
A
call to my nearest main post office suggests that few
formalities
are involved, other than to inform the post office
that
mail in several different names might be expected at the
accommodation
address. Check it all out first though,
just in
case
rules change or vary between offices.
Anyone
interested in this lucrative area might contact a few
already
established services to obtain inside information on
costs,
procedures, facilities and such. Then
set out to better
them!
2 Looking to the Unusual
A
gap in the market, a special need, a fad - and here we have all
the
hallmarks of high market demand which the mail order operator
can
usually quite easily fulfil. Cabbage
Patch dolls complete
with
personalised adoption certificates, and items for use by
left-handed
customers are just two examples of recent best-sellers
in
the mail order trade. Another recent
invention is an adaptor
which
when linked to the everyday telephone, transforms a female
voice
into male, thereby affording some protection against
anonymous
callers.
And
one highly enterprising individual in the United States,
apparently
made his fortune from sales of the most unusual of
'pets';
one that requires little attention, doesn't back-answer,
and
costs nothing to feed - rocks! Sounds
silly? Not to him it
didn't;
pet rocks sold in their millions.
If
you think a success story can not be repeated once someone has
capitalised
on whatever product or service is involved, why not
consider
introducing the British buyer to something as yet
available
only in America? Be careful you don't
fall foul of
copyright
or patent laws though, and make sure the item or service
actually
has a market outside of its country of origin.
Remember
the golden rule of mail order - Test. Test.
Test. Then
go
in for the kill!
3 Newsletters
An
article in a recent issue of an up-market British women's
magazine
brought the next proposition to mind.
The article
referred
to a couple who, having enjoyed the era of the 'yuppie'
and
spent their earnings as quickly as they received them, were
forced
to come down to earth with a bang when recession put paid
to
both sources of income.
They
were forced to look around for bargains and all-in-all budget
in
much the same way as those of us used to a far less affluent
form
of lifestyle. In doing so, they
discovered a latent talent
for
budgeting, and also found they could acquire decent goods and
services
for far less than they would previously have been happy
to
pay. The final phase in their growth
programme was to produce
and
distribute a newsletter revealing their ideas and identifying
sources
of quality - but not costly - goods and services. It
sells
like wildfire! Clients pay an annual
subscription for the
monthly
newsletter, and into their second year as publishers the
couple
found the majority of their customers renewed their
subscriptions
promptly.
In
the United States - where else? - another newsletter publisher
has
made his fortune from a somewhat more unusual approach. His
monthly
offering, known amongst other things as 'Meanies'
Monthly',
provides tips and techniques for making subscribers'
money
go further - not by normal budgeting methods however - this
newsletter
is dedicated more to the budding 'Scrooge'.
Scrooge
and
fellow scroungers will be told by what means to avoid paying
for
a round of drinks; how to prevent family dream holidays from
becoming
reality; how to avoid guests dropping in for drinks and
snacks;
how to turn teenage children against fashion, and so on.
To
understand why newsletters can provide such a useful source of
income
from their publishers, we might consider the fact that just
one
tip or piece of advice can in itself save the reader more his
subscription
costs. A few good tips in each issue
make repeat
subscription
a virtual foregone conclusion.
A
wide variety of newsletters are available to guide readers
through
sometimes complicated procedures, changes to the law, or
provide
information it would simply be too costly and
time-consuming
to acquire on one's own account.
Financial
services,
mortgage and insurance matters, money making and
business
interests, job matters and special interests, all feature
amongst
the many newsletters produced in Britain and the United
States
alone.
Income
can be derived from numerous sources, including
subscriptions,
sale of related products and services, and
advertising
revenue.
4 Business Start Up Packages and Opportunities
Manuals
Information
products, including newsletters as mentioned in the
previous
section, can provide very high income for publishers,
particularly
those who enjoy prime source status. The
prime
source
or sole supplier might find his or her status results from
having
personally written the manuscript concerned.
Take a look
through
mail order and opportunity seekers' magazines; through the
pages
of 'Exchange and Mart'; in national daily and Sunday
newspapers;
decide what gap exists that you can fill, then begin
the
far from difficult task of researching and writing your very
own
business plan, manual or package.
The
flurry of activity that accompanied the notable British
business
plan 'Key to Success and Wealth' must surely be
sufficient
to prove there's a large market out there for new and
interesting
information products, particularly those incorporating
some
capital accumulation project or business plan.
5 Wholesale Supplies
Many
of us, if asked to define the term 'wholesaler', would begin
by
describing a very large warehouse, with shelves, large doors
for
vehicles to enter, loading facilities, and so on. But this
isn't
always the case, and many a highly successful wholesaler
operates
either entirely or at least partially by mail.
Stationery,
small fancy goods, jewellery, novelty items, clothing,
make
up and hosiery, are just a few of the relatively lightweight
and
easily portable items offered in magazines read by market
traders
and other retailers. 'Trading Place',
'World's Fair',
'Exchange
and Mart' and 'The Trader' are a few of the publications
providing
details of mail order wholesale services to thousands of
interested
traders.
Stock
if not specially manufactured, can be purchased from
bankruptcy
sales, as job lots, from auctions, or else imported
from
source.
6 Typesetting
A
much-needed service in commerce and industry, a good and
reliable
typesetting service can generate numerous repeat
customers,
particularly if charges are competitive.
Custom
might come from the mail order trade and operators'
constant
requirement for quality circulars and sales letters; from
private
individuals and small businesses in need of stylish
letterheads
and stationery; from wholesalers and mail order
sellers
whose lists will achieve far greater impact if
professionally
produced, and countless other small and large
operations. Hotel menus, hairdressers' special offers,
local
retailers'
Christmas and January sales - all present potential
custom!
You
might consider producing and retailing customised stationery
packs:
letterheads, compliments slips, invoices, confirmation
slips,
and so on. Look in 'The Trader' and
'Exchange and Mart'
for
ideas.
Other
possibilities include typesetting newsletters for local and
national
clubs and societies; providing typesetting and
book-binding
services similar to those offered by the 'vanity
press'
to writers who otherwise might never see their work in
print,
and who for the privilege are often prepared to pay well.
7 Writing
Though
not providing a service usually associated with trading by
mail,
most writers do in fact work entirely from home, sending
work
to British, sometimes worldwide editors and publishers, and
awaiting
their reward by mail. But writing
what? Novels, plays,
radio
dramas, and all of those other writing forms which often
involve
years of accumulating rejection slips and increasing
disillusionment
before the creator ever gets to make a penny? Most
certainly
not! How about writing readers' letters
and fillers for
those
magazines willing to pay #25 a time for every item printed?
How
about articles for mail order publications? The latter
represents
a more than likely proposition for payment from editors
keen
to pass your specialist knowledge on to less experienced
readers. And even if you don't invite payment by
cheque, you'll
find
countless publishers more than willing to publicise your
products
and services in return for articles and snippets; many of
them
happy to provide 'free' advertising for regular articles from
you
- an easy way to offset the financial problems of placing
advertisements
you find don't work as well as you'd hoped.
8
Copywriting/Producing and Designing Sales Letters and Circulars
This
represents another service much in demand by mail order
operators,
particularly those with less experience than yourself.
Copywriting
of sales circulars and related material is perhaps one
of
the most lucrative of writing forms, with the exception of
blockbuster
novels and West End plays. A recent
article in
'Writers'
Digest' points to a growing copywriting industry in
America;
one that could easily be emulated here in Britain.
American
advertising specialists frequently charge upwards of
$1,000
for every thousand words they produce for direct mail and
mail
order specialists in the United States.
In Britain, I see
advertisements
placed by at least two mail order and
multi-level-marketing
professionals, offering copywriting services
at
a far less costly #250 a thousand words.
When you consider the
financial
benefits arising from a well-composed sales package,
then
it becomes obvious that anyone skilled in the art of
persuasion
has much to offer colleagues in mail order; a service
for
which they will recoup far more than they will pay you. It
must
also be obvious that even if you don't generate sufficient
business
to make a good living from copywriting, as a sideline to
your
other mail order activities, the profits should be sufficient
to
keep you afloat when other products suffer a temporary decline
in
popularity.
So
next time you think 'junk mail' when those circulars drop
through
your door, pick them up; read them; analyse them; look for
popular
words and phrases; look at the layout; count the average
number
of words in each paragraph. Leave out
nothing as you study
the
secrets of those who make their entire living from providing
the
most essential components of all profitable mail order
businesses
- publicity circulars and sales letters!
9 'How to' Books, Reports, etc.
Joe
Karbo had it; so did Napoleon Hill; Melvyn Powers has it in
great
abundance, as do countless other mail order professionals
who
have recognised and capitalised on the curiosity of people
seemingly
less talented than themselves. What
they, and hundreds
like
them, have latched on to, is a virtually insatiable demand
for
information products: manuals, books and newsletters written
by
one successful individual and passed on to those who would like
their
own share of fame and fortune.
And
many, because they are held in such high esteem by their
colleagues,
find that no matter what the topic, their work will
find
a ready audience. Once the autobiography
is out of the way,
they
produce further manuscripts, sometimes related to their
personal
activities and experiences in mail order; sometimes not.
There
is no need to restrict your own efforts to business reports,
get-rich-quick
schemes, or whatever other information today's
entrepreneurs
are queuing to buy. As already touched
upon,
today's
successful self-publishers don't write purely from
experience,
and countless prolific mail order publishers produce
newsletters,
directories, lists, business plans, 'how to' books,
and
so on, from information available in local libraries and
researched
from the work of other writers.
One
useful tip is to acquire mail order magazines and adsheets
imported
from abroad - particularly the United States - which are
then
scrutinised for whatever gaps exist in the British market.
10 Newspaper Clippings Agency
A
time-consuming proposition perhaps - but also a very profitable
one
- a newspaper clippings agency is ideally suited to operating
by
mail, and presents very little competition.
Writers,
historians,
researchers, trade publications, newspapers and
magazine
editors, are just a few of the many potential customers
for
those cuttings taken from past and present worldwide
publications,
which when batched together by theme or topic, are
offered
for sale in writers' magazines, 'The Writers' and Artists'
Yearbook',
or else forwarded direct to likely prospects.
Trade
magazines incidentally, are noted for their regular reliance
on
good and ongoing sources of cuttings for the many snippets and
filler
items used in their pages. Trade
magazines are those which
cater
for operators in specific professional and commercial
sectors. British caterers' and bakers' trade
publications might
therefore
be approached with a selection of cuttings taken from
their
American counterparts, or perhaps from the pages of early
British
magazines. Fleamarkets and car boot
sales are excellent
sources
of early magazines and newspapers.
Details
of British trade publications are available in 'Writers'
and
Artists' Yearbook', or in more compact form in an annual guide
to
trade publications published by: G Carroll, Venture
Publications,
11 Shirley Street, Hove, East Sussex, BN3 3WJ
11 Antiques and Collectors' Items
Look
in any special interest publication or hobby magazine, and
you'll
find a number of advertisers offering lists of collectors'
items
and other products for sale to readers.
The leisure
interest
pages of 'Exchange and Mart', contain advertisements from
suppliers
of stamps, old postcards, prints, ephemera, small
antiques,
large antiques, and various other collectors' items. A
stamp
or self addressed envelope is all you send for a detailed
list
of what's available. Make your
selection, send your cheque,
and
wait for the postman to call with the goods.
Those
a little reluctant to enter what is frequently seen as a
specialist
area, will discover there's very little to learn about
some
collectors' items. You might not be able
to make an
immediate
start in expensive antiques, but anyone can wander
around
car boot sales and fleamarkets, picking up whatever books,
kiloware
stamp supplies and early paper products are available, to
which
a respectable profit margin is added before listing the
items
for prospective clients.
And
because so many societies and special interest clubs exist for
collectors
of whatever type, an excellent mailing list can be
acquired
by joining the ranks of other 'collectors' whose personal
details
will usually be provided for you in annual membership
directories.
12 Comic Cartoon Service
A
while ago, in a popular women's magazine, I came by a truly
unique
mail order service, one in which an artist produced cartoon
drawings
of subjects suggested by the customer placing the order.
A
big head on small body - the essential requirements of all good
caricatures
- nothing offensive or distasteful - just a unique and
highly
personalised gift idea. I now see
regular advertisements
for
this particular service, which at this point apparently faces
little
or no competition.
Even
if you've never tried your hand at art before, there could be
an
opening here for you, and several courses are available to
those
interested in creating cartoons for profit.
Try local
colleges
and correspondence schools for suitable courses, and
look
in the pages of writers' magazines where advertisements from
correspondence
schools regularly feature.
13 Hobby Supplies
Study
those special interest and hobby magazines again, and count
the
number of advertisements for all manner of materials which
when
acquired in bulk, broken down and offered in manageable sizes
to
readers, can often be relied upon to attract regular repeat
custom. Competitions enthusiasts for instance, flock
to entry
forms
suppliers whose advertisements feature regularly in
'Competitors
Journal'. For a small monthly fee, these
suppliers
provide
mixed batches of forms, thereby saving the competitions
enthusiast
the long hours and cost involved in collecting forms
for
themselves. Craftworkers require ongoing
supplies of patches,
ready-to-make
craft kits, remnants, trimmings, blueprints and
plans,
but not all have access to high street stores offering
suitable
products. A catalogue or list of
suitable products could
be
all you need to tap a nationwide market.
14 Running Correspondence and Special Interest
Clubs
Whether
they do it to find romance; someone to correspond with, or
just
to find someone with whom to share a special interest, the
majority
of people have need to meet with others who share a
common
interest. Not surprisingly then, there's
a great deal of
money
to be made from bringing like-minded individuals into
contact
with one another.
Pen
pal and correspondence clubs are advertised in virtually every
local
and county newspaper; some find their place on the pages of
what
are essentially mail order and opportunity seekers'
magazines.
The
organiser of the club or society might do little more than
circulate
a membership list or newsletter including members'
details
to all subscribers, who might then communicate with, or
contact
another member or members of their choosing.
The
organiser of a pen pal club might instead offer a selection of
hand-picked
prospects for which the client will be charged a set
fee;
any more names and addresses attract additional payment.
Special
interest clubs tend to operate on much the same lines,
with
subscribers making an annual payment, in return for which
they
receive a monthly newsletter and sometimes a members'
directory. The newsletter might include details of
events, dates
for
the diary, articles, special offers and discounts, readers'
letters,
and advertisements placed by members and non-members.
Amongst
the many special interest clubs operating in Britain
today,
we find fan clubs (for celebrities living and dead),
autograph
collectors' societies, bottle collectors' clubs,
ephemera
and postcard collectors' groups, writers' societies, mail
order
dealers' and homeworkers' clubs. You
name it, and where
there
are sufficient people sharing a common need or interest ,
there
will almost certainly be someone to have capitalised from
coordinating
the activities of previously isolated individuals.
Seek
out advertisements for clubs and groups similar to that you
intend
to operate, send for details, identify the best features of
each,
arrive at a competitive subscription price, then off you go!
You
could even join a number of similar groups yourself,
especially
where membership lists are circulated, from which you
derive
a ready supply of potential customers for your own
business.
15 Correspondence Courses
Self-improvement
and educational courses are popular products for
selling
by mail, not least of all because of the convenience of
learning
in one's own home at one's chosen pace.
Anyone
with specialist knowledge can write a perfectly acceptable
correspondence
or home study course, which might then be provided
on
an instalment basis, with or without assignments provided for
clients. Some of today's more popular courses are
offered on a
one-package
basis, in much the same way as manuals and instruction
books
are provided by mail order publishers.
And
finally, if you don't want to write the course yourself, how
about
buying and selling used correspondence courses?
As long as
the
subject matter is up-to-date, this is a service as yet very
much
under-exploited in the British mail order market. Greatly
reduced
costs for your courses should well be all you need to earn
a
good living from the growing market for information products.
16 Leaflet Distribution
Cut
down on others' advertising and postage costs by offering to
deliver
circulars and samples to homes and businesses in your
area. Advertise your service in mail order
magazines, in trade
publications,
'Exchange and Mart', even in 'Yellow Pages'. For a
set
fee per 1,000 advertising pieces, deliver to your own area, or
else
build up a county-wide or national team of individuals
willing
to do the 'leg-work' while you gather in orders and ship
out
the work from the comfort of home.
17 Astrology and Good Luck Services
Browse
through 'Old Moore's Almanac' and you'll wonder why you
aren't
offering books on the occult, card games, lucky charms,
football
pools and racing forecasts, self-improvement books and
tapes
to countless readers of this popular annual booklet first
published
almost 300 years ago, and attracting a massive clientele
today.
Astrology
services demand a responsible, caring attitude, but do
not
necessarily require that you personally provide the service.
Try
enlisting the services of a trained astrologer, whose findings
you
will relay to customers, either individually or by means of
regular
newsletters.
Courses
are available from the Faculty for Astrological Studies
and
through several correspondence schools.
Several inexpensive
self-tuition
guides are available from advertisements placed in
'Old
Moore's Almanac', available from most newsagents and
stationers.
Useful
Addresses
The
Faculty of Astrological Studies, 20 Ensor Mews, London, SW7
Mayo
School of Astrology, 8 Stoggy Lane, Plympton, Plymouth, Devon
'Old
Moore's Almanac' is published and distributed by: W Foulsham
and
Co. Ltd., Yeovil Road, Slough, Berks., SK1 4JH
Useful
Reading
Dreams
and Omens, The Big Book of Luck and Fortune, Card Fortune
Telling,
Old Moore's Easy Guide to Astrology, The New Guide to
Palmistry,
are just a few of the inexpensive titles available
from:
British Journal of Astrology, 837 Yeovil Road, Slough,
Berks.,
SL1 4JH
18 Curriculum Vitae Service
A
curriculum vitae is little more than a listing of biographical
and
career-related details, produced in a compact, easy to read
format,
ready for forwarding to prospective employers and training
consultants. Though actually very easy to prepare,
remarkably
few
people elect to produce the document themselves when someone
else
is able to produce a more professional curriculum vitae on
their
behalf. Curriculum vitae specialists
charge somewhere in
the
region of #25 for each document they produce.
Considering
that
the CV might extend to only 2 or 3 pages, and remembering
also
the size of Britain's unemployed population, then it comes as
no
surprise to find this features amongst the most profitable
services
offered by mail.
Though
you could operate a perfectly professional service with
just
an electric typewriter at your disposal, many CV agencies
today
find repeat custom generated from the memory banks of their
word
processors, where clients are offered an updating facility
at
very small cost.
Several
good books are available to guide readers interested in
writing
their own CVs, or else wishing to take advantage of a
highly
profitable business proposition.
19 Personally Speaking
Today's
up-market gift service strives to find new and more
interesting
ways of conveying those age old messages 'Happy
Birthday',
'Merry Christmas', and so on. Teddy
bears have the
message
embroidered on the sashes around their waists, aeroplanes
parade
long flowing banners with appropriate messages for all and
sundry
to see; giant crosswords come complete with clues and
answers
relating to the life, interests and characteristics of
recipients.
Other
highly personalised gift services operating primarily by
mail,
include personalised children's story books, with details
about
the recipient built into the text; bride and groom books
including
personal details of wedding party and guests; and on a
far
less expensive note, numerous smaller personalised gifts are
available
to that person seeking a unique gift for someone
special. Bookmarks, pens and pencils, brooches and
other items of
jewellery,
cups and mugs, eggcups and cutlery, all can be
purchased,
personalised, and dispatched direct to the intended
recipient. If you need any more ideas on highly personal
gift
products
to offer by mail, look through 'Exchange and Mart', 'The
Trader'
and most glossy women's magazines, particularly at
Christmas
time.
Numerous
franchise operations have recognised the profitability
afforded
by the personalised children's book trade; some of them
also
customising wedding books, stationery, greetings cards and so
on.
Though
not restricted to operation by mail, the relevant franchise
opportunities
can in fact produce an additional source of income
to
those who offer other mail order services, especially where
related
products and services are offered.
Franchising
is a business opportunity where, in return for an
initial
franchise fee and sometimes ongoing management fees and
stock
purchase commitments, the business man or woman receives the
support
of an already established business, whose products and
services
he or she is entitled to market on licence.
Normally
full
training, back up support, and ongoing advice are provided by
the
franchisor to those operating in its name.
Franchise
operations
normally confer a degree of security on the newcomer
to
business, who even so, must take appropriate advice from legal
and
financial advisors before committing him or herself to costly
business
propositions.
Amongst
the franchise opportunities involved in the personalised
children's
book sector, we find 'Create-A-Book', a company
established
in 1980, to provide a range of books for children and
grown
ups. Wedding books, business cards,
bookmarks, letter heads
and
greetings cards also feature in Create-a-Book's extensive
product
range. More information on this
particular opportunity is
available
from:
Create-A-Book,
29 Roydon Road, Diss, Norfolk, IP22 3LN
Other
firms providing much the same services include:
My
Book, Linkside Business Centre, First Floor, Summit Road,
Potters
Bar, Herts., EN6 3JB
My
Very Own Book, D & K Enterprises UK, 46 London Road, Sevenoaks,
Kent,
TN13 1AS
Other
useful products for selling by mail include personalised
address
labels and rubber stamps, both of which can generate
regular
repeat custom for quality, competitively priced goods.
20 Proofreading and Indexing
The
proofreader's job involves reading through work received from
the
author; sometimes from typesetters, looking for spelling and
typing
errors, inaccuracies to text or grammar, ambiguities, and
possible
omissions.
Those
with some expertise in certain areas should find their
services
in demand by publishers of books on appropriate subjects.
In
the mail order trade, there are countless publishers who would
also
welcome the services of someone able to read, evaluate and
correct
manuals and business blueprints before they bring a swarm
of
returns from dissatisfied customers.
'Writers'
and Artists' Yearbook' and 'Writer's Handbook' provide
an
excellent introduction to proofreading, and also contain
details
of worldwide publishers to whom your services might be
offered.
The
indexer references and cross-references a book's contents in
order
that the reader might easily arrive at the point he requires
in
the text. A clear, well-organised mind
is essential, as is an
ability
to spot related items suitable for cross-referencing in
the
eventual index. Again, those two books
mentioned in the
previous
paragraph will point the reader in the direction of
publishers
who might provide employment.
A
correspondence course in indexing is available through: Rapid
Results
College, 27 - 37 St. George's Road, London, SW19 4DS
The
organising body of professional indexers is: Society of
Indexers,
28 Johns Avenue, London, NW4 4EN
Proofreaders
and indexers might place their advertisements in any
mail
order opportunities magazines, in 'The Bookseller', and other
magazines
of interest to writers and publishers.
And
Not Forgetting.....
the
numerous other goods and services that can be relied upon to
provide
a good and ongoing income in mail order: mailing lists,
big
mails, circular mailing, printing and photocopying, business
management
and advisory services, publishing directories and
employment
guides, books and cassette lending libraries, publicity
agencies,
tracing family trees, specialised gift agencies,
advertising
agencies, fan clubs, import/export services, dating
bureaus,
cherished car number plates, plot writing, computer
services,
biorhythm charts, swap shops and bartering facilities,
out
of print book finding services, etc., etc., etc.
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