There
seems to be any number of appealing Multi-Level Marketing
programs
available these days. Our researcher's
haven't analysed
them
all, but based upon the appeal of those we have analysed -
their
capabilities of making money for the participants - most of
them
look as though they could put money in your pocket. However,
don't
ever delude yourself into thinking that multi level
marketing
won't cost you anything, nor require much of your time,
or
work on your part. Indeed, successful
selling, and most
assuredly,
multi level marketing, will require an investment -
dedication
- and a lot of hard work!
However,
before you "sign up" for any MLM deal, or begin one of
your
own, it's going to pay you to do a little bit of market
research
relative to the sales potential of the whole deal. For
instance.
if you can sell to a "waiting market", you'll make
money. But if the people you attempt to recruit as
duplicates of
yourself
feel that they're going to have a hard time selling it to
someone
else, then you haven't got much of a winning MLM program;
regardless
of how much money you claim they can make, if only
they'll
get out there and sell!
This
specifically applies to MLM programs that offer "limited
appeal"
products such as gourmet recipes, health foods, household
"knick
knacks", books on needlecraft or magazine subscriptions.
Beware
also of deals that require you to purchase an inventory or
maintain
a certain sales level. Look for the
"bad parts" of an
offer,
and then weigh these against the ease with which you'll be
able
to make a sale. At the bottom line, if
you have a hard time
selling
it, then the people you recruit to sell it for you will
find
it even harder to sell, and that'll be the end of your "big
money"
multi level program.
There
are countless reports, books, manuals, and other
publications
that "supposedly" tell you how to attain riches in
mail
order, party plan selling, and even street corner sales. The
thing
is, all of these "how to" publications try to instruct you
on
how to put a mailing piece together, how often to send your
offers
out, and even the importance of "neatness and quality"
within
your offer, but very few, if any, come right out and help
you
get your offer to your most likely customers.
As you know,
unless
an interested buyer sees your offer, you're not going to
make
any money.
What
I'm saying is that most people thrash around, waste time,
spend
hundreds of dollars, and never do make any money simply
because
they don't know how to get their offers to the people -
without
it costing them an arm and a leg.
Here's
how it's done: Regardless of what your
offer entails, put
together
the most dynamic and mass-appeal "one page" advertising
circular
you can come up with. As I've so often
stated in the
past,
the best selling and most productive circular is one that
"tells
the reader you have a solution to his money problems". In
other
words, with your circular, promise him a way to make himself
rich,
and he'll not only be interested, he'll jump on your
program!
Next,
make it as easy as possible for the people who see your
offer
to respond. That is, in addition to an
order coupon at the
bottom
of the advertising circular describing your offer, give him
the
chance to get involved in your program for the least possible
cost.
If
you've put together a "winning offer", most people seeing it
will
want to know more about it, but if you charge them too much
for
registration or enrolment fees, you'll lose about half of
those
"wanting in", because they're afraid of being ripped off.
But
if you charge them a nominal $2, almost all of the people
seeing
your offer will "take a chance", just to find out what kind
of
deal it is you're offering.
In
summary, you must have a one page advertising circular that
really
appeals to most of the people - YOUR CHANCE TO SOLVE ALL
YOUR
MONEY PROBLEMS! It must include a coupon
for the reader to
clip
off and send in to you for enrolment or registration in your
program. It has to be priced reasonably to get
"most people" to
be
interested. And, it must be complete on
one page to hold your
printing
costs in line.
Assuring
you're with us, and organised this far, take this
advertising
circular you've made up in original form, to a local
quick
printer. Ask him to print up these
circulars for you. You
should
be able to get 1,000 for about $25, 5,000 for about $100,
and
10,000 for about $200 (depending on how much you can afford).
If
you don't have the money, you can either work an arrangement
with
the printer to have credit terms for 30 days, or if he's
interested
in your program, include him as a "silent partner", in
your
program. Ask him to read over your
program properly, explain
how
you intend to get it to the people, and about how much money
you
expect to gross from it. Then, simply
offer to split the
proceeds
if he'll carry your printing costs for you.
While
the circulars are being printed, and the ink is drying, line
up
your initial distribution efforts. The
first thing is to
contact
local newspapers, who usually offer a distribution
service,
costing around $10 per 1000 deliveries.
You can pay
students
to hand out your circulars at shopping centres in your
area,
at $10 per thousand.
The
best kind of places to hand out your circulars are those that
feature
discount stores, clothing stores, and sales.
Next on your
list
of places to hand out circulars would be Flea Markets, Car
Boot
Sales, and even Garage Sales. Anywhere a
lot of people are
congregating
or coming and going, is a good place to hand out your
advertising
circulars - all in your own home town and without
postage
costs.
Now
comes the good part ... while your "hired helpers" are handing
out
circulars for you at strategic locations throughout the area,
you
should be calling in person on every shop keeper and store
owner
or manager in the area.
Show
them each a copy of your circular.
Explain your program to
them,
and offer to cut them in on the profits if they'll help you
hand
them out by dropping one in with the purchases of each of
their
customers. The stores won't want to
become involved in
extra
book keeping nor the handling of money for you, so you'll
have
to devise a method of knowing where your orders come from - a
code
for each of the stores handing out circulars for you.
This
is very simple. Just assign a different
"department number"
to
each store, and when you have the circulars printed for each
store,
insert that department code in on the address the reader is
supposed
to send his order to ...
Generally
speaking, you should offer to supply the circulars
without
cost to the distributors, including the "special coding"
for
each store. Thus, the need for a good
working relationship
with
a printer in your area. The amount of
commission per order
received
that you would allow to each store should range between
15
and 30 percent, but of course, always try to finalise each deal
for
the least amount.
Be
sure to keep good records of all your incoming orders. It
would
be wise to have a separate record book for each distributor.
Thus,
you can review the number of orders received from each
distributor's
customers with him when you pay him his commission
at
the end of each month. At the same time,
you should jot the
name,
address and phone number of each person sending in an order,
onto
an index card. Arrange these cards in
alphabetical order,
and
store them, in perhaps an old shoe box.
When you have a
thousand
of them or more, you'll be able to sell them to mailing
list
brokers.
Once
you've got your town saturated with circular distributors -
be
sure to leave a stack in all the barber shops and hairdressers,
as
well as cafes, restaurants - your next move is simply to
duplicate
these efforts in a neighbouring town or city.
Basically,
we're talking about multi-level marketing and total
advertising-recruiting
efforts on your part. Your main thrust
should
be to "pull in" as many people as possible - show them the
program,
and if they want it, let them get on it - if not, forget
about
them and move on to the next prospect.
This is called
"prospecting",
and it's going to cost you money and time,
regardless
of what you're trying to sell.
So
you put together an "invitation type announcement" which is
your
initial $2 advertising circular, and you get it to as many
people
as possible. They pay you a "cover
charge" of $2 to find
out
what your program is all about. And
before you get all upset
and
throw this report in the waste basket, think about this: Let's
suppose
there are 42,000 people in your town - 30,000 adults, and
18,000
separate families. If each of these
18,000 families were
to
send you $2, how much money would you have?
$36,000 right?
Now
then, tell me, whether or not you'd like to have an extra
$36,000.
The
people send you $2 for a "look & see" at your program for
solving
their money problems. You send them back
your multi level
program
brochure which describes how they can duplicate what
you're
doing, and make a bundle of money for themselves, and the
cost
of supplies for them to get started. At
the same time, you
send
out another one page advertising circular that offers
business
success reports. Just as another, for
instance, let's
say
that 30% of the people receiving your MLM brochure enrol and
send
for a start-up kit or supplies. You've
expanded your MLM
distributorship. And now, let's suppose that of all the people
who've
sent in $2 to find out what your program is all about, a
total
of 40% spend $5 with you for one of your business success
reports
- $36,000 gross income for initial expenses of $600!
No comments:
Post a Comment