Chain
letter programs will not make you rich!
All those claims
about
the sender pulling in $20,000 the first time around; $80,000
the
second time, and $180,000 the third time, are just outright
lies!
It's
best not to get involved in ANY kind of chain letter schemes
because
they are ALL illegal, and sooner or later, you could get
into
trouble with the D.T.I.
Don't
get involved! Chain letters do not, and
will not solve any
of
your money problems. Anyone, and
everyone, with any experience
in
direct mail - and a sense of integrity or pride in their
business
- will either quickly toss your letter into the bin or
else
send it direct to the D.T.I.
Probably
the biggest reason why chain letters don't work, is the
continuing
efforts of reputable mail order dealers in snuffing out
these
schemes. Any money actually made or
collected by a Chain
letter
is pocketed by the perpetrators.
Sometimes the person
starting,
and promoting a chain letter is able to pull in a
hundred
pounds or so before he gets stopped - but getting in as
the
"third name" on the list has never brought in more than $5 or
$10
total - even after such participants have gone to the work and
expense
of sending out 1,000 letters. Chain
letters do nothing
except
cost you money!
When
you receive a chain letter, jot down the names and addresses
of
those people involved (usually 4 names and addresses) and
discard
the rest. Do NOT get involved.
Why
should you note down the addresses?
Well, a lot of the people
who
take part in chain letters do not know a lot about mail order,
and
honestly do not realise that they are participating in an
illegal
program. If you send a quick note to
them, saying that
they
are promoting an illegal program, but you are enclosing some
details
of what you promote or sell, which is totally legal and
ethical,
it could be that they are so grateful to you for pointing
out
their illegal activities that they become eager and loyal
customers
for a long time!
When
you get a mailing list giving names of companies selling
mailing
lists, send it onto the D.T.I. A lot of
the companies who
are
mentioned on these chain letters are very reputable mailing
list
brokers, who have no idea they are being linked to such
illegal
schemes.
Any
kind of letter, but specifically chain letters, that require
you
to send money to a "printing headquarters" for so many copies
of
the letter you received in order for you to start - are selling
you
their printing services! They don't care
whether you ever
make
a sale, or even if you never mail out one of the letters
they're
so willing to print up for you - they make their money up
front
by furnishing you with printing!
What
about multi level programs by mail? A
lot are simply "people
pyramids". Organisations that make their profits from
new member
fees. Before you get taken in, determine if YOU
would like to
have
the product they're offering - if YOU want it, send for it.
And
before you start sending out letters to recruit new members,
do
some common sense market research - what's the real value of
the
product; how many people will stand in line to buy it; and how
much
of your time and money is it going to cost you in order to
make
a hundred dollars a week in clear profits.
Success
with anything is simply a matter of having something
DIFFERENT
that APPEALS to the WANTS and/or DESIRES of the greatest
number
of consumers possible - TARGETING your sales efforts to
reach
the people wanting it badly enough to STAND IN LINE TO BUY
IT
- and then, make it as PAINLESS as possible for them to achieve
SATISFACTION
by purchasing that particular item that fulfils THEIR
NEEDS
from YOU!
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