Did
you know that you can market mail order materials in your own area, to
your
own friends and co-workers without losing any money? It's easy! All you
have
to do is find a product, mark up the price to take care of your
commission
and sell it.
One
of the easiest items to sell in your local area is printing. Call any
print
shop (Minuteman, Quik Print, Pip, etc.) and ask them the price for
printing
1,000 copies of the same original (one-side). Prices will differ
across
the nation, but I have found the medium range to be between $60 and
$90.
However, most mail order printer's prices range between $20 and $30 for
the
same job! That's about a 50% difference _ even going by the lowest local
rates.
Okay
- now we have an idea. Let's do our preparation and I'll lead you
step-by-step
into the marketing of this idea. Let's stick with our example
of
printing. Before you begin to advertise printing services in your local
area,
you need to locate an honest and good mail order printer. If you don't,
you
will be stuck with unsatisfied customers if the order isn't right.
In
order to locate a good printer, you will need to read mail order
publications.
Compare prices and services. Look at the quality of their
advertisement.
Is it professional looking? Does the printing look sloppy?
Find
a printer with the lowest prices but the most services. It is more
important
to have someone who is reliable, ships on time and never lets you
down
versus saving $1 per order. Three
printers we recommend are Kem's
Graphics,
549 Friendship Rd, Seneca SC 29678; JRS Printing, PO Box 2508,
Calcutta
OH 43920 and Tom Leash, 64 W Main St, Dallastown PA 17313. However,
there
are many other good ones in mail order. To get a current Big Mail of
up-to-date
information, write to George Norr, PO Box 70268, Salt Lake City
UT
84170 or G&B Records, PO Box 10150, Terra Bella CA 93270 and request a
copy
of their current publications to get you started.
Once
you've narrowed your company selections down to a few choice ones, you
probably
will want to send each of them a small order. Keep records of the
date
you sent each order and how long it took to get back. I would mail all
my
orders on the same day. This way, you would automatically know
"which"
printer
was the fastest in shipping orders. (This fact is very important
when
dealing with local customers who want their order yesterday or last week.)
Now,
compare the quality of the printers you have selected. Choose the best!
Remember,
when you deal with local customers you will have to provide the
same
type of commercial quality they are used to receiving locally. Even
though
they will be paying less, no customer should expect "less." Your
business
will grow if you offer the same quality for less money.
After
you have selected the printer you want to use, write them a letter.
Explain
that you are going to market their services locally and would like
to
obtain their "best" price. Often times, they will discount their
prices
even
more just to get repeat business. This brings you in more commissions.
Now,
all that's left is to make yourself a price sheet listing YOUR prices
(marked
up from the prices your printer charges you and how much the same
item
sells for locally). Pass these price sheets out at work. Place on car
windshields.
Tack on bulletin boards. Advertise in the paper. Drop off at
small
business establishments. Contact people in the paper who are planning
a
wedding or pass out flyers in your neighborhood. When you get an order,
you
keep your portion of the customer's money and send the order to your
printer,
who normally dropships to you or your customer.
This
is only one idea for selling mail order printing in your local area.
There
are 1,000's of other mail order products that are superior as well
as
a lot of talented folks who provide exceptional products that cannot be
purchased
at all locally! Just choose one that interests you and find a way
to
sell it in your neighborhood.
Another
way of selling locally is by contacting Coal Publishing, 27 South
4th
Ave, Highland Park NJ 08904. Start a newspaper in your area and have
local
businesses place advertisements. When you have secured advertisers,
send
the ads and payment to Coal's "Small Business Keeps America Growing"
newspaper
services. Copies are professionally printed and shipped back to
you.
Have kids and teenagers help you distribute them and you're in business.
This
idea can net you as much as $1,000+ per week once you build up the
advertisers
for it.
Selling
locally is the quickest and easiest way to start a business of
your
own without any money. It's better than working for McDonalds. Just
look
around - opportunities do exist everywhere!
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