Do
you really know what marketing is? It's the art of finding ways to sell
a
product or service. But developing new ways of selling a product are not
easy.
You have to study what other people are doing and get ideas from them.
Listen
to people who have actually done something to show for their own
efforts.
They certainly know because they have been there! Why seek marketing
advice
from a book that reads above your head and was only written by someone
who
"studied" the field? Go and talk to the people who have ACTUALLY
lived
it!
There is a difference!
Get
your mind in a direction to sell your product. Of course it helps if you
created
your own product or whole-heartedly believe in the product you are
selling.
Now, all you have to do is find the type of people that would be
interested
in buying your product. Find out what makes people buy a product
like
yours. Study how others are selling the similar product you are selling.
Then
_ armed with all this valuable information, work out a direct plan that
you'll
enjoy doing. Design methods around your likes, dislikes and
personality
traits. It works!
You
have to work on your business EVERYDAY in order to become successful.
Even
if you work outside the home 8 hours a day, you have to devote some
time
each evening to your home business enterprise.
Most
businesses who have been around awhile have seen many 100's or even
1,000's
of new businesses open up and close. That's one reason why people
are
"skeptical" of a new business until they see for themselves that
they're
serious.
YOU have to prove that you are serious in order to get people to
order
from you and become good customers. You also have to treat customers
like
you would your own family _ with respect and concern. This does not
mean
you are to be shallow and allow yourself to be taken advantage of.
Customer
service is nothing more than placing yourself in the other person's
shoes
and seeing the world and the situation from their viewpoint. Often -
if
you will just take a few minutes to listen to people, you will learn a
lot
and turn a complaint into a workable situation.
In
marketing, it is extremely important to start watching people and their
buying
habits. The next time you are standing at the check out counter
buying
groceries _ watch people around you. Don't stare at them but open up
your
eyes and ears. Be in touch with your surroundings. Listen to ladies as
they
discuss the reason "why" they would rather buy one type of cookie
over
another
brand name. Try and pick apart the actual reason "why" people react
the
way they do.
And
here are some tips to help you appear professional and serious to
potential
customers in your mail order business:
On your word processor or computer,
type a STANDARD letter about
your company. It should say something
like: "We would like to
introduce our company to you. We are
business professionals who are
interested in providing our customers
with the very best service
available. We'll do our utmost to
guarantee your satisfaction and
repeat business. Enclosed are some
offers for your consideration.
They have been especially selected for
you and your interests. If
you don't see what you're looking for _
please take the time to
write and let us know what we can do
for you. We'd love to hear from
you today."
Now,
the next time you get a BIG MAIL or other materials that you might
normally
throw in the trash, you could mail your offers to these people. It
only
costs a 29c stamp and who knows, they might send you $1 million dollars
worth
of business over the next few years!
Keep
a list of all the mail order publishers you come across. Then, if you
ever
move or introduce a new product to the market, you could send them a
short
Press Release. This works! Publishers are always looking for news to
pass
along to their readers.
Give
something away FREE for every order placed (depending on the amount
of
the order.) You might even want to give the customer a choice of the free
items
he/she can obtain free for every order over $10, $25, $50 and $100.
And
instead of 50% off, offer DOUBLE the order. (For instance, instead of
50%
off an order of 250 printed circulars - say that you'll DOUBLE the order
to
500 FREE.)
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