House Numbers - The "Instant Profits" Business



Anyone who lives in a city has ready access to an old standby
that's always good for a daily income. In Los Angeles for
example, it is not unusual to work about four hours, spend less
than $3.00 for materials, and take home $50 - $100 for a day's
work painting house numbers on curbs!

There are almost never any rules for house numbers in residential
areas -- some have large numbers on the door, others small
numbers or names on their mail boxes, on the side of the house
(under the ivy or behind the rosebush) and still others with no
markings whatsoever.

If you have even tried to find an address in a strange
neighborhood, you have undoubtedly experienced the frustration of
looking for a house number where there are none displayed. Most
people understand this frustration, which is why it is not
difficult to make money solving the problem.

To get into the curb painting business, all you need a set of
number stencils and a couple cans of fast drying spray paint.
Then find a neighborhood that needs house numbers on the curbs
and go to work!

The procedure is to paint on the numbers first, then go up to the
house, explain what you have done and ask if they would care to
contribute a dollar or two towards your expenses and labor (leave
the actual amount up to them). Since you are not charging for
your service (only accepting donations), you will seldom if ever,
need a license or permit (if in doubt, check with city hall or
the county clerk's office). That is all there is to it!

Although there are many variations, the system described here is
recommended for beginners. You can always alter your procedure
after you have a little experience under your belt. If you ask
the people first you may do fewer numbers for nothing but you
will also get fewer contributions.

Technically you also will be contracting for service and
therefore fall under many laws that don't apply to "volunteer"
work and contributions. Asking the occupants first gives them the
opportunity to say no.

Many people that would not otherwise pay (renters, visitors,
people in a bad mood, or those with something else on their minds
for example) will feel obligated to contribute when you tell them
you have already done something for them and would appreciate a
donation if they think it was a good job.

A psychologist would tell you that you have just switched the
question from whether or not they want to pay to have their curb
painted to whether or not you did a good job! It's very tempting
to get into various styles and color combinations, but resist
that temptation.

One well-meaning but unsuccessful curb painter started out with a
can of white latex (background) and dark green enamel for the
letters and proceeded to ASK PEOPLE if they would like him to
paint their number on their curb. He didn't do very well!

Color options might be OK for those rare people who ASK for a
custom job -- but the easiest, fastest, cheapest and smartest
ways is to use black fast drying paint and metal or hard paper
standard style stencils.

After getting started, you can design your stencil holder so to
hold 4 or 5 numbers that can be slipped in and out rapidly. Your
holder should also be engineered to place all the numbers about
the same height from the street (and the top of the curb).

Other extras may include a can of fast-dry cement colored paint
(you might to mix the color yourself) to correct mistakes or
cover curb blemished.

Also, some making tape, edging paper and fast-dry white in case
someone asks for a white background (in this case, you simply
white over the already painted numbers, re-do them).

Note that the fast-dry requirement is to allow you to move fast
-- to be able to change the numbers rapidly and make any
necessary corrections without making a mess.

Of course, it always helps to look presentable. Dress for the
area you are working in so you won't frighten or alienate the
residents that you want to contribute. You want them to see you
as a nice guy who has just done them a favor and is performing
honest work in exchange for volunteered payment.

All of the number you paint should be the same size, style and
color, and should be placed as close as possible to directly in
front of the main entrance to the house. Most curb painters use 3
or 4 inch numbers (depending on curb sizes), plain block style,
and a dull, fast dry black (or dark green) paint.

For special orders, you can use fancier stencils, reverse image
(white numbers on a black background) other colors, or even
florescent paint. You can use paper or metal stencils that slide
into a holder (you can make yourself), or get a set of brass
stencils that interlock. Either can be put together fast and
easily cleaned.

The technical procedure is to first determine which numbers go
where, something you can usually find out by looking around a
little.

Most numbers advance by two's on each side of the street; odd
numbers on one side; even on the other. When you are satisfied
that you know the correct numbers, set up your stencils, "shoot"
the street number, then go up to the house and ask if they would
like to donate. Most will, but some won't -- or will not be home.

You can do nothing about the ones who do not care to donate
without causing more problems for yourself, so just smile and let
them enjoy their freebie. They may be financially embarrassed,
just visiting, or planning to move out the next day.

For the ones that aren't home, have some small notices printed
that explain what you did and tell them where to send their
donation. You can type out several of these on a single sheet of
paper, then have copies made and cut them into say 6 per sheet.

You will soon find that painting X number of curbs will generally
yield so many dollars in donations, so few "not homers" and a
couple of refusals aren't going to ruin you. They correspond to
the hot checks and bad debts other businesses have and are
considered "part of the cost of doing business" -- except that at
least yours don't cost you anything perhaps a penny's worth of
paint!

If you do this very much, it might be a good idea to have some
inexpensive business cards printed (see WALTER DRAKE, Sources),
and place inexpensive ads in community papers.

Some operators hire neighborhood kids to go up and down the
streets the day before they plan to work, distributing "flyers"
that say you will be there the next day or so paint on their
number, that the service is free, but they are welcome to
contribute -- and what to do if they prefer.

If you use this system be sure and include what to do if they do
not want their house number painted on the curb. This action
seems to stimulate donations, and also lets people know what that
guy out there is doing to their curb. These flyers can also
include an offer to do custom work.

One other alternative is to provide those who donate with a
"receipt" that just happens to have your name and other services
you offer.

In this business, as with most others, your image is very
important. You want to appear as an honest, hard working, but
commercial individual (so do any people you hire), who is trying
to earn extra money by providing a needed service. This is why a
rubber stamped or inexpensive business card and home-made (and
copied) flyers are fine.


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