The
average income for the owners of this kind of business in
California
is $65,000 a year. Best of all, here's a business that
you
can start with an absolute minimum investment. Practically
anyone
who lives in a city anywhere in the country can expect to
do
just about as well, and with a bit of imagination, mixed with
some
business "moxie," you should be able to do even better!
Income
and market potentials for a service such as this are truly
fantastic!
rent increases that have far outpaced wage increases
have
brought about a tremendous need for a method to alleviate
the
cost of housing. Also, many apartment complexes are being
converted
into expensive condominiums. These two factors have
created
a problem of gantic proportions for millions of people
who
are concerned about keeping a roof over their heads.
You
can make big money solving that problem with your own
Roommate
Finding Service. We're going to tell you how.
Many
of the nation's leading economists are predicting this kind
of
living arrangement to be the "money-saving answer" for the
apartment
dwellers for the rest of this century. Others are
predicting
the roommate finding service to become as popular as
the
employment agency by 1990.
This
is an ideal absentee owner business. Most of those operating
on
the West Coast have a woman doing the managing--sometimes as
just
the manager, and sometimes as the owner-manager. This
apparently
has something to do with the nature of the business,
and
how most people seem to naturally trust a woman to fid the
right
roommate for them.
As
to the fee structure, I suggest something similar to the
successful
employment agencies. Charge everyone a $25
registration
fee to start the ball rolling toward finding them a
suitable
roommate. You take a Polaroid snapshot of each
registrant,
have them fill out an appropriate application card
which
will indicate the kind of roommate they'd be happy with,
and
start searching through your files for people with similar
likes
and dislikes.
To
get started, you'll want a bank reference; a legal reference,
a
telephone, a business name, letterhead paper, envelopes, and
business
cards; and office supplies such as 3x5 index cards;
typewriter;
file cabinet; and printed questionaire-application
form.
You'll also need a responsibility disclaimer, which can be
combined
with the applicant's agreement-to-pay contract. Once
you've
found a roommate for your prospective client, you should
have
it spelled out in your agreement that each of the "matched
roommates"
will pay you 15% to 20% of the first month's rent. You
should
charge a bit extra for particular requirements, and
perhaps
somewhat less for older persons, or foe persons with
handicaps.
The
approval or disapproval is left up to the parties involved.
You
simply look through your registration card file, pull five or
six
apparently suitable roommates, call each of them on the phone
and
arrange separate meetings for them with your client. Your
client
reports back to you, and tells you his or her decision,
and
you call the person chosen and finalize the deal.
Good
advertising will play a most important part getting this
business
off the ground. Make a good circular or "flyer"
detailing
your roommate finding services, and listing your phone
number.
Get these flyers on as many bulletin boards in your area
as
possible. Get them in grocery stores, barber shops, community
colleges,
beauty salons, bowling alleys; the list of places to "
billboard"
your flyers is endless. Another idea is to set up
"take
one" boxes in as many retail places of business as you can.
Don't
overlook the value of placing your flyers on
windshields---particularly
around apartment complexes, and in the
parking
lots of colleges in your area. You might even pay the
downtown
parking lots attendants to slip one under the windshield
wiper
of each car he parks on Monday. If you do a good job with
the
make-up of your flyer, and use your imagination in getting
them
into the hands of your prospective clients, you'll have no
trouble
moving your business into the black quickly.
Even
so, you'll need to run regular ads in
your area newspapers.
The
best headings to run your ads under is the Personals Column.
Your
ad might read:
NEED A ROOMMATE? We'll find the ideal
roommate for you!
Everything
handled on a strictly confidential basis. For details,
call
Jan, Mary, or Carol, 123-4567.
Within
only a couple of months, you should be well enough
established,
and with a income large enough to afford an office
location.
When you establish your office, do some publicizing of
your
business with press releases to all the media in your area,
and
plan some fanfare that will bring attention to your services.
Tacking
up on your office walls the enthusiastic testimonials of
people
you've have matched with roommates is a very good idea.
Later
on, you might want to input all your client information on
computer,
and take video pictures of each client for showing to
prospective
roommates. In the final analysis, once you have your
business
underway, your future success will be limited only by
your
imagination.
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