All
over the country, in fact, all over the world, there are
lonely
men and women eagerly seeking confidential introductions to
other
people - for friendship, companionship, even marriage.
They're
in every village and hamlet, in every town and city, at
every
crossroads and every rural outlet, in factories, shops,
offices,
churches - they're everywhere!
You
can help these people ease their loneliness, and make a very
good
income for yourself as well, with a Correspondence Club. If
you
enjoy people, and have an imagination for the world of
business,
then this is for you.
The
first step is to find out what the other correspondence clubs
are
doing. Your purpose will be to design
your own format, and
look
for ways to improve upon what they are doing.
So, look at
the
newspapers on sale in your local newsagents, and write a
letter
to as many of the advertising correspondence/pen pal clubs
as
you can afford. Simply state that you
are thinking of joining
a
correspondence club - but you don't want to be "ripped off", so
you
would appreciate a sample copy of their latest club
newsletter,
and a listing of everything the Club endeavours to do
for
its members.
Most
of the established clubs will respond quickly, because the
very
least it means to them is another address they can sell.
Don't
use business letterhead paper, or a business name. Just
inquire
as an ordinary, interested person.
Once
you have your game plan organised - what you will offer your
members,
the fees you'll charge and the related services or items
you
want to offer as sources of added income - your next move will
be
to begin advertising. Start small, and
go slowly ... this is
mainly
to allow you to handle the ever-increasing number of
members
while still maintaining firm control over the time
required
to keep up with the business.
Your
first advertisement should be in the classified columns of
the
newspapers in your area. An
advertisement, such as the
following,
inserted once a week for a month, shouldn't cost more
than
œ25 for the month, while filling your mailbox:
Young
woman, just divorced, wants to meet eligible men through
correspondence. Tell me about yourself with SASE to: Box no, and
your
name or nickname, (most people use something like Judy, Box
1234,
Anytown).
At
the same time this ad is running for men to inquire about the
available
girls, run an ad such as the following in about five or
six
of the national mail order ad sheets ...
Young
business executive - bit shy - wants to meet the right woman
through
correspondence. Will answer all
letters. Paul, Box 123,
Anytown,
Anywhere.
Certainly
you should vary the ads weekly, study the ads the other
clubs
are running, and adapt what and how they're doing it to your
own
needs.
Hopefully
before you begin, and as a result of the sample
newsletters
you received from all the correspondence clubs you
wrote
to, you've prepared your own bulletin and can send it off in
reply
to all of your enquiries, with an invitation to pay for a
membership
in your club. Another important
"rung up the ladder"
you're
going to get from these samples is a list of names and
addresses
of both men and women seeking correspondence.
Some do
include
names and addresses with their bulletins, and some don't -
either
way, they all sell names to each other so you can send a
sprinkling
of those names and addresses with your own, until you
become
well established and with a mailing list of your own.
Important
to remember - do not begin advertising until you have
your
first club newsletter prepared, along with your membership
application. Then, just as soon as you receive each
inquiry - you
can
send out your answer - the faster your service, the more
credibility
you'll impart to your prospects. Also,
always watch
what
the older, more established correspondence clubs are doing -
you'll
want to duplicate their methods, but with more flair and
better
service for your members.
After
about three months in business, you should be pretty well
established
and showing a good monthly profit. Then
you can begin
running
advertising of your own in larger circulation
publications,
and maybe glossy magazines, etc.
Pretty
soon, you'll find yourself running a successful
correspondence
club, and making plenty of œœœ's - good luck!
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