Ideas:
It
isn't the billions of ideas, that pop up in the minds of
humans
around the globe that make money. Very
few ideas are
worth
the time it took for the thought. Most
ideas are fleeting
"sparks"
that go no place and are forgotten before the next day.
Of
the ideas that are good, very few are followed up and ever
end
up as a worthwhile development in the market place. Most
people
are just not oriented to do anything about their ideas,
while
others believe it would take too much of their time and
money
to follow through to completion. This
leaves the market
place
wide open for the person who learns how to "Create"
Profitable
Ideas!
There
are three major formats you can use to create profitable
idea:
1.
Find something that already exists, the presence of which has
never been known before.
2.
Invent something. Most inventions are
merely new arrangements
of things that have already been invented.
3.
Alter or improve in any number of different ways something
that already exists.
As
you "Create" ideas, write them down.
What you dream up can
be
your key to great wealth. Keep your mind
"open" as you go
through
each day. What did you notice in the
department store
that
would reduce costs, save money or increase sales if some
simple
procedure were added or something changed?
Ideas
for improvements are one of the most valuable things you
can
contribute to society and at the same time add to your bank
account. To create ideas for improvements, consider
every
possibility
and alternative for the thing you want to improve.
Learn
to create ideas by evaluating all the different aspects of
the
product, method or concept you are interested in. Put your
imagination
and subconscious to work and write down your
thoughts
pertaining to each of the things you expect to improve.
Use
the New Wealth, "Idea Format" that follows as your guide for
creating
Money-Making improvements.
Idea
Format:
List
the things you want to improve:
- Why should it be improved?
- Who will benefit from the improvement?
- What is wrong with it at the present time?
- Did someone else cause a problem with it?
- How do you propose to improve it?
- Do you have the facilities to do the work
required?
- Do you have the know-how to do the work
required to
improve it?
- Exactly what part needs to be improved?
- Should it be smaller? Larger?
- Should the color be different?
- Would more activity help make it better?
- Could it be combined with something else to
make it more
practical?
- Would a different basic material work better?
- Is it too complicated, could it be
simplified?
- Would a substitute be more meaningful?
- Is it priced too high?
- Would a change in personnel help the
situation?
- Can the shape be changed to advantage?
- Can a new marketing plan make the difference?
- Is it safe?
- Can it be mass produced to bring the unit
cost down?
- Should the appearance be changed...
streamlined?
- Is there an adequate guarantee?
- What can make it appeal to a bigger audience?
- Would new packaging or trade name enhance it?
- Can it be made heavier, lighter, higher or
lower?
- Can it be franchised?
- Is there a good maintenance program to back
it up?
- Can financing be simplified?
- List ways to increase production:
- List ways to increase sales:
- List ways to reduce costs:
- List ways to increase efficiency:
- List ways to improve quality and increase
profits!
- What can be done with it to satisfy more
people?
This
New Wealth "Idea Format" will start the ideas "sparking"
and
as related ideas come to mind write them down in every
variation
you can think of. Do not judge the good
or bad points
of
the ideas as they materialize to you, just write them down
and
judge them afterwards. You will stop the
flow of ideas if
you
are critical of your thoughts before you put them on paper.
When
you have answered everything you can about the product or
concept
and know how it fits in with your plans, sit down and
evaluate
all the details you have written.
After
you have found (created) a good idea, follow it up with
questions
on what should be your next move in order to do
something
about it, then act! Get it moving. Expose it to the
world
with sufficient tests to determine the value!
Come
up with ideas that are still in the processing stage rather
than
get stuck on several vague points that may be worked out
later
as your subconscious goes to work. If
your idea fails, so
what; you are just that much closer to finalizing
another one,
then
another... until a useful more valuable idea is born.
Every
manufacturing plant, retailer, attorney, accountant;
every
business person, large or small, cannot continue to
operate
in the competitive world of today without someone in the
organization
constantly coming up with new and better ideas!
Old
ideas drop by the wayside as new ideas take their place.
Old
companies without new ideas fade away.
Those
who learn and know how to create ideas and anticipate the
changes
needed, as the future evolves, have the opportunity to
be
a great success with big money-making potential!
Another
"tool" you can use to help dream up that million idea,
is
to spend several minutes each evening, relaxed with your eyes
closed.
Pick any object that comes to mind and try to change it
in
your "mind's eye". Change it
in every manner you can think
of
to improve it.
The
following evening pick another subject or object and repeat
the
process. Soon you will be using 20% of
your brain power
instead
of the 10% normally used by the average person.
As your
knowledge
and "brain power" increase so will your bank account.
Just
think what we could accomplish if we could get the other
80%
of our brain power working? On second
thought, let's not
try
to get 100% efficiency out of your human computer . . . we
would
probably blow up the world for sure.
Protecting
Your Idea
When
you have come up with a good idea, write a full description
of
it and make a sketch if necessary. Place the written
information,
the sketch and any other pertinent facts or
documents
in an envelope addressed to yourself. Have the post
office
seal the envelope with a date stamp over the flap, then
send
it to yourself by registered mail. Keep the envelope,
unopened,
in the event you need to prove ownership.
Of course
if
your product has a properly registered trade mark, has been
copyrighted,
or you have a U.S. patent you are protected from
infringement.
A
Few Idea "Sparks" !
When
you come up with an idea, program or product that is so
superior
in style or performance that it is unbelievable you may
need
a notarized statement to assure your customer you are
offering
an honest deal.
Make
a habit of examining each piece of correspondence you
receive,
taking care of it right at the time, do what is
necessary
right then. Never put it aside to be
handled a second
time
if it all practical. This can save more
time than anything
else
for an executive who handles a large amount of
correspondence
and mail. You can also save many more
hours each
week
by doing several of the most important things that need to
be
done each day before you take up other, time consuming
important
details.
Another
good way to "spark" ideas is to go through the
classified
and want ads in the newspaper ... Also the yellow
pages
of your telephone directory. As you
read, think of
something
that would be of value to the company or person, or
enhance
the item you are reading about.
In
summary, learn to develop ideas from observing everyday
things
and details. Think of what could make
something better.
Dwell
on things that have a large marketing audience, something
that
everyone needs and wants. Write your
ideas down. Put a
pencil
and pad at your night stand. When you
remember a good
dream...
don't just lay there, by morning you will forget it...
Jot
it down on the pad. You will be
surprised what you can
dream
up! Maybe the million dollar idea will
magically appear
on
your pad tomorrow morning!
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