1. Weigh mail carefully. Never try to guess
the weight of letters
and parcels as you will
probably over
estimate the weight. The money
you save is the same
as getting free postage
for other uses.
2. Buy postal cards from your Post Office,
Rubber stamp, write
or type your message on
the back. Alternatively,
have the cards
printed. Postcards
travel for about 50% less
than regular letters.
Since you save on paper
and envelopes, this
is the same as getting
free postage and
envelopes.
3. Use standardised envelopes as far as
possible for the
dispatch of letters, i.e.
envelopes that are at
least 90 x 140mm and do
not exceed 120 x
235mm with a maximum
thickness of 5m. The
envelopes must also be
sealed and the weight
may not exceed 50gm.
The saving is 50% at
present...free postage
for better uses.
4. It is cheaper to send goods by ordinary
(non standardised)
mail than by parcel post.
If possible, send
orders by second class mail
and save between 28%
and 58% and up to 78% on
packets containing
books. Put these in your
piggy bank as free
postage.
5. Use 'bulk rate' postage. Sort your
envelopes into
bundles of one hundred and
secure them with
elastic bands. Hand them to
the Post Office clerk
and you will save 20%
on postage. The 'free
postage' allows you to
mail one out of five
letters free. You also
save on labour too
since you don't have to
stamp the envelopes.
6. Always request a Stamped Addressed
Envelope (S.A.E.) in
all your advertising
offers. You then get
both free stamps and
envelopes for the
return trip.
7. Print your own 'Adsheet'. You can make
money, get free
advertising and your readers
do most of the
mailing for you. (Free
postage and
envelopes).
8. Establish an 'Exchange Mail' programme.
Tell other dealers
that you will mail
certain quantities of
their circulars with
your outgoing mail if
they will do the same.
You cut your
expenses.... like getting free
postage and
envelopes.
9. Print both sides of your circulars, you
can then get twice as
many offers in the
same envelope for the
identical amount of
postage as you would
if you printed your
circulars on one side
only. This is the same
as getting twice as
much postage at half the
cost... free postage.
10. Offer a 'freebie'
such as a 'One Page
Report' which
everyone will want to read. It
will cost you only a
few pence to print. Run
adverts offering the
report... 'Free for an
S.A.E. & loose
stamp'. Fill the orders with
the free report PLUS
some of your regular
offers. You get free
stamps and envelopes
and your materials
travel free. You also
receive a fresh name
to add to your Mailing
List.
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