The
real profit in selling books by mail is by
having
dealers sell for you. Rather than mailing
out
thousands of your own mailing packets, at
today's
high postage cost, get hundreds of
thousands
mailed out through your own dealers.
This
can generate steady orders and profits and
is
one of the secrets to a successful mail order
book
business.
There
are a number of prime source mail order
firms
offering good mail order distributorships.
They
offer high quality books, reports and folios
that
appeal to the public; the kind of
publications
that have generated consistently
high
profits in the mail order business. You
should
give wholesale book selling a try.
Recognise
the profit potential and determine if
this
method fits in with your other programs.
Most
of the better prime source firms offering
distributorships
have a simplified program which
includes
instructions, profit tested literature,
sales
letters, brochures, order forms and return
envelopes
that do the selling for you. The simple
instructions
can be followed even by the
experienced
person. The old-timers in mail order
can
use the wholesale book selling programs to
supplement
their other projects, in many
instances
combining book selling with their other
mailing
activities with very little added
expense.
Imprinted
sales literature, to solicit dealers
and
for the dealers to use in selling to the
consumer,
is furnished at reasonable prices; or
camera
ready copy is usually available so that
the
printing can be done locally. The literature
for
dealers is priced a little higher than the
cost
to pay for processing the order.
The
prime source will ship your customers' orders
for
literature, brochures, etc, under your
shipping
label. They will also drop-ship the
books
and publications direct to your dealers,
using
your name or label.
Your
wholesale cost for publications will vary
depending
on whether you have the prime source
drop-ship
direct to your dealers, or in quantity
to
your place of business. The amount you charge
your
dealers will also vary depending on
dropship
services or quantify purchases. You,
as
the wholesaler, should make every effort to
purchase
the publications for a minimum of four
times
below retail price.
In
other words, you purchase 100 booklets for $1
each
= $100; you sell to your dealers at $2 each
=
$200; your dealers must realise at least double
his
cost when selling to the consumer, or $4 each
=
$400.
You
must ascertain that the prime source carries
sufficient
inventory with a number of different
titles
and that titles may be assorted in making
up
quantity when you purchase in volume.
Determine
if they are posted promptly and if the
prime
source pays postage and charges so that
your
cost is net. Even though your cost is net,
you
must pay for shipping to your dealers; they
must
absorb the cost of mailing to their
customers.
The
price you have to pay the prime source often
is
the determining factor in the success of your
program.
If the book retails at a price too low,
considering
the high postage and mailing costs,
no
profit can be realised by your dealer, nor by
yourself,
unless orders are limited to a minimum
number
of titles for each total purchase. Be
certain
that the program offered by the prime
source
allows sufficient margin to pay for all
your
costs, and your dealers, while generating a
fair
profit for you both.
To
find the right programs for your operation
write
to a number of firms offering book selling
wholesale
programs. These can be found in any of
the
hundreds of mail order ad sheets, magazines
and
publications available today. (some call it
junk
mail, but if they only knew the money-making
potential
of the right program, Gold Mail would
be
more appropriate).
Get
their literature, then order a minimum
starter
pack of the programs that interest you
and
fit in with your mail order schedule. Make
tests
to prove the value of each program. Drop
those
that do not prove out after a reasonable
test.
When you find one that is hitting, multiply
it
cautiously until you know it is a winner, then
go
full blast in every direction to make it pay
off
BIG. For more details of wholesale programs
and
publications on disk, contact the publisher
of
this title.
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