It
isn't the billions of ideas that pop up in
the
minds of humans around the globe that make
money.
Very few ideas are worth the time it took
for
the thought. Most ideas are fleeting 'sparks'
that
go no place and are forgotten before the
next
day. Of the ideas that are very good, very
few
are followed up and ever end up as a
worthwhile
development in the market place. Most
people
are just not oriented to do anything about
their
ideas, while others believe it would take
too
much of their time or leave them open to
others
taking advantage of their original idea
and
benefiting themselves. The situation is wide
open
for the person who can’ create' profitable
ideas,
and then invest some time and money in
following
through the idea to completion.
There
are three major formats you can use to
create
profitable ideas:
1.
Find something that already exists, the
presence
of which has never been known before.
2.
Invent something. Most inventions are merely
new
arrangements of things that have already been
invented.
3.
Alter or improve in any number of different
ways
something that already exists.
As
you create ideas, write them down. What you
dream
up can be your key to great wealth. Keep
your
mind open as you go through each day. What
did
you notice in the department store that would
reduce
costs, save money or increase sales if
some
simple procedure were added or something
changed?
properly
registered trade mark, has been
copyrighted,
or you have a patent you are
protected
from infringement.
A
few idea sparks.
When
you come up with an idea, program or product
that
is so superior in style or performance that
it
is unbelievable you may need a notarised
statement
to assure your customer you are
offering
an honest deal.
Make
a habit of examining each piece of
correspondence
you receive, taking care of it
right
at the time, do what is necessary right
then.
Never put it aside to be handled a second
time
if at all practical. This can save more time
than
anything else for an executive who handles a
large
amount of correspondence and mail. You can
also
save many more hours each week bt doing
several
of the most important things that need to
be
done each day before you take up other, time
consuming
important details.
Another
good way to spark ideas is to go through
the
classified and wanted ads in the newspapers.
Also
the yellow pages of your telephone
directory.
As you read, think of something that
would
be of value to the company or person, or
enhance
the item you are reading about.
In
summary, learn to develop ideas from observing
everyday
things and details. Think of what could
make
something better. Dwell on things that have
a
large marketing audience, something that
everyone
needs and wants. Write your idea down.
Put
a pencil and pad on your bedside table. When
you
remember a good dream, don't just lay there,
by
morning you will forget it; jot it down on the
pad.
You will be surprised what you can dream up.
Maybe
the million pound idea will magically
appear
on your pad tomorrow morning.
Ideas for improvements are one of the most
valuable things you can contribute to society and
at the same time add to your bank account. To
create ideas for improvements, consider every
possibility and alternative
for the things you
want to improve.
Learn to create ideas by evaluating all the
different aspects of the products, method or
concept you are interested in. Put your
imagination and
subconscious to work and write
down your thoughts pertaining to each of the
things you expect to improve. Use the New Wealth,
'Idea Format' that follows as your guide for
creating Money-Making improvements.
Idea Format: list the things you want to improve:
Why should it be improved?
Who will benifit from the
improvement?
What is wrong with it at the present time?
Did someone else cause a problem with it?
How
do you propose to improve it?
Do you have the facilities to do the work?
Do you have the ability to do the work to
improve?
Exactly what part needs to be improved?
Should it be smaller or larger?
Should the colour be different?
Would more activity help make it better?
Could it be combined with
something else to make
it more practical?
Would a different basic material work better?
Is it too
complicated, could it be simplified?
would a substitute be more meaningful?
Is it priced too high?
Would
a change in personnel help the situation?
Can the shape be changed to advantage?
Can a new marketing plan make the difference?
Is it safe?
Can it be mass produced to cut unit cost?
Should the appearance be
changed - streamlined?
Is
there an adequate guarantee?
What
can make it appeal to a bigger audience?
Would
new packaging or trade name enhance it?
Can
it be made heavier, lighter, higher, lower?
Can
it be franchised?
Is
there a good maintenance program to back it?
Can
financing be simplified?
List
ways to increase production.
List
ways to increase sales.
List
ways to reduce costs.
List
ways to increase efficiency.
List
ways to improve quality and increase profits
What
can be done with it to satisfy more people?
This
new wealth idea format will start the ideas
sparking
and as related ideas come to mind write
them
down in every variation you can think of. Do
not
judge the good or bad points of the ideas as
they
materialise to you, just write them down and
judge
them afterwards. You will stop the flow of
ideas
if you are critical of your thoughts before
you
put them down on paper. When you have
answered
everything you can about the product or
concept
and know how it fits in with your plans,
sit
down and evaluate all the details you have
written.
After
you have found or created a good idea,
follow
it up with questions on what should be
your
next move in order to do something about it,
then
act. Get it moving. Expose it to the world
with
sufficient tests to determine the value.
Come
up with ideas that are still in the
processing
stage rather than get stuck on several
vague
points that may be worked out later as your
subconscious
goes to work. If your idea fails, so
what;
you are just that much closer to finalising
another
one, then another, until a useful more
valuable
idea is born. Every manufacturing plant,
retailer,
attorney, accountant, every business
person large or small cannot continue to operate
in the competitive world of today without someone
in the organisation constantly coming up with new
and better ideas.
Old ideas drop by the wayside as new ideas take
thier place. Old companies
without new ideas fade
away. Those who learn and know how to create
ideas and anticipate the changes needed, as the
future evolves, have the opportunity to be a
great success with big money-making potential.
Anoth tool you can use to help dream
up that
million œ idea, is to spend several minutes each
evening, relaxed with your eyes closed. Pick any
object that comes to mind and try to change it in
your mind's eye. Change it in every manner you
can think of to improve
it.
The following evening pick another subject or
object and repeat the process. Soon
you will be
using 20% of your brain power instaed of the 10%
normally used by the average person. As your
knowledge and brain power increase so will your
bank account.
Just
think what we could accomplish if we could
get the other 80% of our brain power working. On
second thoughts, let's not try to get 100%
efficiency out of your human computer: we would
probably blow up the world for sure.
Protecting your idea.
When you have come up with a good idea, write a
full description of it and make a sketch if
necesary. Place the written information, the
sketch and any
other pertinent facts or documents
in an envelope with a date stamp over the flap,
then send it to yourself by registered mail. Keep
the envelope, unopened, in the event you need to
prove ownership. Of course if your product has a
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