During
the past few years, a number of very
enterprising
housewives (and a few man) have
established
a very successful business selling
recipes
by mail.
The
idea is very basic. You create a new recipe
and
then you advertise it in the classified
section
of a magazine or newspaper which is read
primarily
by housewives. You advertise your
favourite
recipe for a œ1, and some dealers also
request
a self addressed, stamped envelope. When
you
receive orders in the mail you mail them a
typewritten
copy of your recipe. Or a Xerox copy.
Even
handwritten copies are permissible, if the
handwriting
is very legible. Along with your
recipe
you include a list of additional recipes
which
you have for sale. The list should tie in
with
your original offer.
Let
us imagine that you have advertisied a secret
recipe
for Danish Butter Cookies. Your list
should
include other cookie recipes, as well as
Danish
recipes. If your customer bakes your
Danish
Butter Cookies and likes them, she will be
in
a good frame of mind to purchase more recipes
from
you.
In
researching this article, I combed through the
classifies
sections of dozens of magazines
studying
recipe ads. Here is a partial list of
recipes
that were being sold by mail:
Four
Fabulous Christmas Cookies
Delicious
Frosted Brownies
Red
Velvet Christmas Cake
Old
Fashioned Nut Roll
Greek
Donuts with Warm Honey
Cinnamon
and Sesame Cookies
Aunt
Sarah's Original Turkey Goulash
Delicious
Coconut Cake
Italian
Gravy
Page
1
Texas
Longhorn Bar-B-Que Sauce
Sparkling
Burgundy (French Wine Recipe)
Chocolate
French Mint Pie
Quick
Punch
Sugar
Free Fudge
Homemade
Cheese
Unique
Plum Pudding
Twenty
German Recipes
Russian
Tea
High
Protein Diet Candy
Italian
Candies
Grandma's
Old Fashioned Bread
Polish
Recipes
Grandma's
Fantastic Mocha Cream Cake
Chocolate
Pie
Hungarian
Green Bean Soup
molasses
Donuts
Effortless,
Bakeless Fruitcake
Vegitarian
Recipes (Cottage Cheese Meatloaf)
Delicious
Ambrosia Cake
Fantastic
Frosting
Man
Pleasing Chili
Sour
Dough Starter Bread & Pancakes
Wine
- Australian Style
Famous
Pastry Shop Cheesecake
Sugarless
Diet Desserts
Light
Moist Coconut Cake
German
Christmas Cake
Coldwater
Dill Pickles
Old
Testament Scripture Cake
Easy
Delicious Cherry Cobbler
Beer
Cake
Holiday
Honey Balls
You
will notice a lot of reginal and national
recipes.
If you collect recipes from a specific
country,
say Finland, Czechoslovakia, Yugoslavia,
they
would probably sell very well. Also recipes
from
New England, the Deep South, or some other
special
area would do well. Also notice the
number
of recipes that contain words like
delicious,
tempting, and easy.
Page
2
Further,
recipes which are sugarless, or which
feature
Vegetarian specialties would seem to do
very
well.
Many
housewives pay a great deal of attention to
holiday
recipes. If you can time your ad so that
it
happens about thirty days before Valentine's
Day,
St. Patrick's Day, Easter, Mother's Day,
Father's
Day, Halloween or Christmas, you will do
very
well selling these recipes.
Where
do you find recipes?
Start
by selling your own recipes. Ask your
friends
if they have recipes that you can use.
Often
they will be delighted to help you. Or you
can
go to the library and search through OLD
newspapers
and magazines. When you find recipes
that
look promising, go home and experiment with
them.
Write them in your own words, otherwise you
could
be violating copyright laws.
To
get an idea of what kind of recipes are
currently
being sold, it would be advisable to
study
the recipe section on the classified pages
of
most women's or food magazines for several
weeks
(their advertisement rates are sky-high, but
they
sell about four million copies of their
magazines
every week. I notice some ads in every
week,
and they could not continue unless they
were
getting stacks of orders).
Closing
thought: Give your customer their monies
worth
and you will be in business for many years
to
come. Good Luck.
1600
recipes on two 3.5 HD 1.4mb IBM comp.
computer
disks are available from the publisher
of
this report - an ideal start to your new
business.
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