How To Recruit Dealer/Distributors To Sell For You

Everyone dreams of owning a super money making business where

other people do all the work, and their only duty involves the

approval of sales and bank deposit slips.  It's the only way to go

as a business owner.

The problem is, however, not too many people seem to know how to

"put together" such a business.  What you're really talking about

is an operation where you supply the product and other people do

the selling - a prime source with a dealer or distributor network.

Assuming that you have the product, you'll also need a sales kit

and plenty of impressive, eye catching promotional materials.  If

you don't supply or offer to supply materials with which your

sales force can sell the product, you'll have a hard time

enlisting people to sell for you, and you probably won't set any

sales records relative to your product either.

Let's assume that you've just written a book - HOW TO MAKE œœœ'S

PER YEAR AT HOME WITH YOUR TYPEWRITER.  OK, in order to sell this

book, you've got to get the word out to the people that you have

such a book available.  Advertising on your own is going to cost

you money, and unless you've got a good understanding of the

advertising business, you may never reach your full sales

potential - besides, the time and effort expended in finding the

"right" place to advertise, the placing of your ads, monitoring

your returns, and the frustrations of dealing with curiosity

seekers, will quickly wear you out.  Such is not the way you

envisioned your life when you got the idea to write the book, get

rich and enjoy a life of leisure.

So, just as soon as you've got your book written - the book is

your product - get some "bids" out to the advertising agencies in

your area, the freelancers, and the advertising department at your

local colleges.  What you want these people to do is make up an

advertising circular promoting and selling your book.  Now then,

in a different - maybe smaller- type, and kind of like as an

afterthought - at the bottom of this circular, you include the

phrase: Dealer Inquiries Invited.

Look over all the submitted circulars and choose the one(s) you

consider the best.  Then have a supply of these printed up at your

local print copy, obtain a mailing list of opportunity seekers,

and get them in the mail.

Just as soon as you've dropped these first circulars in the mail,

start writing your dealer/distributor letter.  This should be

simply an explanation describing how you will dropship orders for

their customers, allowing them a certain commission on each sale

and, the price per copy you'll sell your book to them in wholesale

quantity lots.  At the same time, this letter should include a

copy of your advertising circular, and an explanation, reassuring

these dealers that they can reproduce this circular, with their

name and address in place of yours on the order coupon.  You might

even include a brief note that you will pre-print these circulars

with the dealer's name and address and send them to him for a

wholesale printing price.  All of this boils down to your

supplying him or her with whatever is needed to promote and sell

copies of your book for you.  The bottom line is simply that you

can only reach so many people, and sell so many books by yourself. 

with 1,000 people helping you - mailing out advertising circulars

and running small ads in loads of opportunity seeker publications

- your costs of running your business will be minimal while your

book sales should rocket.

Remember though, you need an impressive, eye-catching advertising

circular or mailing package for your sales force to use as their

own, and you need a clear, easy to understand letter outlining the

commissions you allow, the price of your books in wholesale

quantity lots, and the availability of advertising materials for

your dealers.

The advertising circular should be dual purpose - you send it out

to solicit sales of your products, and at the same time, recruit

dealers who are impressed with your advertising materials and feel

that they can make some money for themselves by promoting your

product.  Again, this needn't be much more than a simple "throw

away" line at the bottom of the circular: Dealer Inquiries

Invited.

Now that you're organised this far, the next thing is to contract

to run as many small DEALERS WANTED ads in as many of the mail

order publications as possible.  Such an ad can be either a

classified or a small, but eye catching one inch display ad:

DEALERS WANTED!  Outstanding new book.  Sells like wildfire!

Everybody wants a copy!  Make œ10 profit on every œ15 sale!

Details send SASE to:

Basically, that's all your "dealers wanted" ad need to say, and

then with plenty of exposure in all the mail order publications

over a period of six to eight months, you should have hundreds of

people all over the country selling your book for you.  Simple,

easy, almost cut and dried, but it works!

In building my own business from scratch over the past few years,

I've found that once you've established a basic dealer/

distributor network - or a list of people selling for you - you

can add hundreds of related products, and the orders just keep

coming in.  Give it a try, and see for yourself just how easy and

profitable it can be for you!