INTRODUCTION
This
guide is for the person who wants to start up in a business
which
is UNIQUE. Not something already going
but absolutely
UNIQUE.
Here
you will find businesses that have made money for their
originators
and can make money for you.
Just
think of the possibilities there are with the ideas listed in
this
guide and you can already start planning your own version of
these.
I
am not saying that all these ideas are original British ideas -
some
have come from the United States. But
all these ideas are
NEW
and untried to this country.
I
hope you will try one or two of these new and unique businesses
to
make yourself start in something which is totally fresh news to
this
British home business world.
Have
Fun and Make Money!
BEFORE
WE START
Yes,
lets get one thing clear - no one ever made money from just
an
idea. There is a lot of hard work goes
into it as well. So
let's
say you have chosen one or two ideas in this manual and
decided
to work on it. O.K. You can't just expect to sell this
idea
and sit back. YOU and only you must work at it until you
receive
the rewards you would like and only then can you think of
your
next promotion.
This
is the way all successful business people think.
YOU
WANT SOMETHING UNIQUE
Doesn't
everybody? This is the secret of mail
order success and
the
secret of any other business success.
This guide will show
you
NEW business ideas and how to use them.
Some
of these ideas may seem crazy. Some a
little mad. But
remember
this - all of these businesses mentioned in this guide
have
already been proven. Already working and
going. Most
have
not been tried in this country before so you have a head
start. Take the ideas that interest you the most and
work on
these. Start something new and take the market by
storm.
This
is what this manual is all about. Hit
your market with
something
they have never seen before and then introduce the
same
people with something else equally as stunning.
Now
let's see what we can 'hit' them with.
SECTION
ONE:
MAIL
ORDER NOVELTIES AND HOW PEOPLE MAKE FORTUNES FROM THESE
MARKETING
A "PET ROCK"
This
is an American concept. Pet rocks! If you have never heard
of
pet rocks it is quite simply an item bought to place on your
mantlepiece.
In
the USA these novelties have taken on as a BIG thing and if you
do
not have a "pet rock" on your living room mantelpiece you are
regarded
as something of a "smuck"!
RECENTLY
THERE WAS THE PYRAMID
You
all know that there has been much talk about pyramids
recently,
and everyone can see the mystery connected with these
huge
buildings. But one very enterprising
person actually thought
of
providing a tiny pyramid for everyone to have in their home.
He
sold millions of these little pyramids and the story is as
such.
LEN
SAUSEN AND HOW HE GOT RICH
Len
Sausen made a fortune with this new and unusual idea. It does
not
take much thought to realise the potential of marketing
something
similar in this country.
Len
first realised the potential of 'pyramid power' by claims of
tiny
pyramids made of cardboard being used to sharpen razor blades
and
improve sex life etc., but no one had actually MARKETED a
small
pyramid for a gift item!
Sausen
quite rightly as it proved thought of little pyramids as a
pet
rock item and VISUALISED the potential of millions of people
having
one on their mantelpiece.
He
teamed up with a plastic manufacturer and created a 'pet rock'
which
sold millions. IN HIS FIRST THREE MONTHS
HE CREATED THREE
MILLION
DOLLARS WORTH OF SALES.
HOW
HE DID IT
Sausen
BELIEVED in his product. He KNEW he had
a winner on his
hands. There is a strange feeling when you know you
have got
something
right. He had this feeling and took a
calculated gamble
on
it. One which has paid off handsomely.
ORGANISING
THE SALES
Len
got in touch with SEVENTY manufacturers reps right through the
nation
and asked them to sell the item on a commission basis to
shops
all over the country.
WHAT
WAS SO UNUSUAL ABOUT HIS PYRAMID?
There
was something which made this little item a really great
seller
- and eventually made Sausen his fortune, that was the
pyramid
(which was only about four inches square), had a small
"Kings
Chamber" in the bottom. This
included a parchment scroll
which
told all about pyramid power.
These
things made sure that the pyramid was brought out of the so
called
'occult' market and into the homes of millions of people.
Think
about it. A simple thing, a new approach
to an old idea
brought
millions to this man for little outlay.
All
you need is the idea. The money follows.
THE
GOLDEN BRIDGE TOUCH
Would
you believe people are actually selling bits of bridges!
Recently
an enterprising team bought the old cables from the Forth
Road
suspension bridge in Edinburgh.
What
they did with this is nothing new. In
1976 an enterprising
entrepreneur
bought the old cable off the Golden Gate Bridge in
California,
USA, and cut it into sections of 4 inches each.
They
then
put these into a leather sitting and sold it together with a
presentation
card for $35 each piece! Furthermore
they gold
plated
many of these and sold them for $50 each.
Now that's
original
and unique thinking.
There
were no shortage of buyers. This is
another example of 'pet
rock'
mantelpiece 'gimmicks' which can happen and succeed as a
business
opportunity in any country.
THE
FORTH BRIDGE
Recently,
as you may have seen advertised in various magazines the
exact
same thing was done with cable from the Forth Bridge in
Edinburgh. The thing is people want to have a bit of
nostalgia in
their
homes and are prepared to pay handsomely for it.
The
Golden Gate Bridge cable in its new ornament form sold over
one
million pieces - heaven knows just how many of the Forth
Bridge
sections were sold. Last time I heard
about it there were
no
more left. The people who thought of
this are now rich.
KEEP
THIS IN MIND
It's
not just bridges that can make you a fortune.
Old parts of
historical
buildings, churches, etc., are all collectable items
and
saleable too - with the right imagination.
ANOTHER
'CRAZY' AMERICAN IDEA THAT HAS MADE PEOPLE RICH
I
have no regrets about introducing American ideas into this
manual
because these are ideas which can be copied over here.
Let's
remember that all the best ideas are in fact copied anyway
so
let us see what else could sell by storm in this country. And
of
course abroad should you wish to think of the superb overseas
market.
SELLING
THE SOIL
The
Americans call soil 'dirt'. And 'dirt'
in the USA is another
best
seller. Sounds crazy? Well you bought this guide because
you
want an original 'unique' business and that's what I'm going
to
give you.
Do
you remember the book 'Roots'? It
started a scramble to check
up
on who your ancestors are. People are
now very interested in
tracing
family roots. People also want to have
something which
they
can say IS part of their 'home' country.
So
some enterprising people in the States came up with the idea of
canning
soil or 'dirt' from different countries and selling it to
those
who want a constant reminder of their homeland.
This
has made fortunes for people and could do the same for you
over
here in good old Britain.
SELLING
HERITAGE IN A TIN
It
doesn't have to be a tin. Even a well
presented plastic tub
with
'home ground' will do. You put a label
on the tub declaring
actual
soil from a part of the country and advertise in magazines
where
there are lots of British immigrants.
THINK
OF THE POTENTIAL
People
in America who long for a bit of their home ground. Irish,
Scots,
Polish, German, Swiss and of course English nationalities
who
are just that little bit home sick are all your potential
customers. Canadian magazines are another good outlet to
advertise
in. People in America have already sold
small vases,
jars,
tins, even bottles filled with soil from various different
states. However across here in the market potential
for this
would
be selling TO the USA and Canada where you are likely to get
high
response from your advertising.
WHAT
TO CHARGE FOR THIS 'CRAZY' ITEM
Anything
from œ5 plus postage upwards. You will
be amazed at the
amount
of people who will respond to such an offer if you have the
sheer
guts to go ahead and do it! Just
remember, it does not
matter
so much what sort of crazy idea you have to sell - as long
as
you make money out of it. You will be
the one laughing all the
way
to the bank. Never mind what others may
think - just don't
tell
them what you're doing.
THE
ULTIMATE PET ROCK - OVER 4,000,000 SOLD IN FOUR MONTHS
Back
to pet rocks again and quite right.
These are items of
novelty
value only which have not yet taken on it Britain -
possibly
because no one has yet come up with the right type of
marketing
procedure. So here's an opportunity for
you to make
your
pile.
A
very imaginative man in the USA called Gary Dahl created an idea
for
a best selling 'pet rock' which sold over four million items
within
the first four months.
He
had a plastic manufacturer make tiny cages like miniature bird
cages
and inside was a gold plated screw. Yes,
just an ordinary
wood
screw which was gold plated. Gold
plating is quite
inexpensive
by the way, and you can now get your own kits to do
this.
With
this little gold plated screw he had a joke book as the thing
was
intended to sell on a 'joke' basis.
It
worked. And how! He at first tested the idea by walking into
an
office and saying to the receptionist "I'd like to give you a
screw!" Can you imagine the result. Joyous laughter abounded and
he
then presented the little gold plated screw in it's tiny cage.
Word
spread and before long he was collecting orders for this
novelty
like wildfire. He arranged for a company
to manufacture
in
quantity the unusual idea and had another company distribute
and
market the items for him.
The
big USA department store Neiman Marcus even had a contract
placed
to buy solid gold screws on a necklace!
Just
another idea which made someone rich.
Now you think on the
same
lines and come up with a best seller.
OTHER
PET ROCK IDEAS
A
huge American mail order company came up with a brilliant idea
some
years ago. They purchased U.S. currency
which had been
'shredded'
by the government and put approx. $50,000 worth of this
'shredded'
currency into plastic boxes or containers and sold
therefor
around $6. These were sold with a
certificate claiming
the
notes were authentic and the outside of the box had a 'fake'
note
of a œ100 bill.
Something
similar could be done in this country and you could for
example
advertise "œ10,000 worth of cash for just œ10!" Think of
the
response you would have for your gimmick!
BOXES
OF JUNK
The
same company also produced a 'pet rock' which was simple
little
printed boxes full of JUNK. This as sold
with a comical
note
enclosed and contained silly little things like a rubber
band,
paperclip, used postage stamps, a balloon and other useless
items. They sold this for $5 and it turned out to be
a hilarious
party
gift and also perhaps a gift to send someone you don't care
for
very much!
THE
FAMOUS PET WORMS
You
may have heard of these. Two part time
'worm farmers' sold
little
plastic boxes of live pet worms with titles such as
Executive
Worms and Unemployed Worms. This took
off very well in
the
States and although we have had copies of their famous Ant
Farms
over here, I have not yet come across any of the worm
gimmicks.
This
is definitely something to think about.
It makes a great
party
piece to talk about sitting on the mantelpiece.
SECTION
TWO:
OTHER
UNUSUAL IDEAS
RECORDING
SPEECHES AT CONVENTIONS ETC
A
young man called Gregory Stavish in California has come up with
a
great business idea which has made him quite a bundle - $300,000
of
a bundle.
He
goes to conventions, club events, commerce meetings etc., and
armed
with his portable tape recorder, records the speeches of the
main
speakers.
PEOPLE
LIKE TO LISTEN TO THEIR OWN VOICE
It's
true. Just think how many people who
have made speeches at
events
would like to have a copy for nostalgia.
One
the speech is made it's gone forever.
Lost as just a memory.
So
it's no wonder this young man has made a fortune out of
recording
other peoples speeches.
SELL
TO EVERYONE AT CONVENTIONS
Gregory
however, just does not sell his tapes to the speaker. He
goes
to conventions and gets the list of all the people in the
audience
and sells these people tapes of their favourite speaker.
He
has these easily reproduced for 50 cents each and sells them
for
up to $10. There is no reason why this
should not work in
this
country. People here are more
information crazy than ever
before.
WHY
LET IT STOP THERE?
Yes,
why just stop at business conventions etc., just look at
the
market for WEDDINGS! How many people
take video recordings of
the
ceremony and people outside the church but stop filming when
at
the reception.
Just
think of what a tape recording of the happy day speeches
would
mean to the happy couple. AND THE
PROFIT!
AN
EMPLOYMENT AGENCY FOR GRANDMOTHERS
In
Britain recently a number of enterprising people have set up an
employment
agency for GRANNIES. This is not a new
idea as the USA
has
had these agencies for some time now.
Just
think. When a woman reaches 50 or 60 she
may be a little
bored
and want to start a 'second' lifestyle.
The
same obviously can apply to grandfathers but this type of
business
copes for the lady who is left at home or has a rather
mundane
daily life.
GRANDMOTHERS
INC.
In
America there is a very successful company called Grandmothers
Inc.,
an exclusive employment agency for grannies.
In
Britain there have been similar agencies set up but the idea is
so
new across here there is a tremendous scope for agencies to be
started
all over the country.
EXPERTS
FOR THE ASKING
These
'grannies' are of course experts at things like baby
sitting,
child care and looking after old people.
This
is the sort of job most would like to do in order to earn
extra
cash and relieve the everyday boredom of what might
otherwise
be just an existence.
BIG
BUSINESS
In
case you think this is a dicey business let me explain that the
lady
in the USA, Pauline Lack, has made so much success that she
is
now FRANCHISING HER BUSINESS AGENCIES.
There
are millions of women in this age group looking for
something
to do AND make a little extra money.
Organise something
like
this in your area and see how the response will make those
fortunes
for you.
PUTTING
HOUSES ON TAPE
Here's
another idea from America which has recently been put into
operation
here. Although the market is still wide
open you should
get
in quick!
SELLING
HOUSES USING VIDEOTAPE
A
company in Minnesota has a lucrative market in selling houses by
video
tape. They also take a film of your
contents and store this
for
insurance reasons.
Think
about this one. How many people who are
in the market for a
new
home really have enough details about their purchase? How
much
easier for them to look through video tapes of the homes on
offer.
PUTTING
HOUSES ON TAPE
Here's
another idea from America which has recently been put into
operation
here. Although the market is still wide
open you should
get
in quick!
SELLING
HOUSES USING VIDEO TAPE
A
company in Minnesota has a lucrative market in selling houses by
video
tape. They also take a film of your
contents and store this
for
insurance reasons.
Think
about this one. How many people who are
in the market for a
new
home really have enough details about their purchase? How
much
easier for them to look through video tapes of the homes on
offer.
CONTACTING
BUILDING SOCIETIES
Think
of the potential there is here. Contact
your local building
societies
and offer to video tape the houses they have for sale.
Offer
a good price for your service and just see how this business
will
take off.
INSURANCE
VIDEOS
You
could also do videos of house contents and have the tape
stored
for insurance purposes. There is a
tremendous market here
as
the number of burglaries increases day by day.
THE
POTENTIAL IS ENORMOUS
In
America this is a boom business. There
is no reason why any
enterprising
person cannot make this work here.
CARS
AS ADVERTISING POSTERS!
Charlie
Bird, an American entrepreneur, has grossed over
$10,000,000
from a simple idea that could be worked in this
country.
He
reckoned that if billboard advertising is effective and gets
money
to the billboard owners, then why not have MOBILE billboards
-
yes, cars. He started "Beetleboards
of America" using people
who
owned Volkswagen Beetles to advertise on.
He now has over 500
'Beetlebugs'
driving around with peoples advertising messages on
them.
A
national well known advertiser can pay as much as $2000 per year
per
car for this service and I see no reason why this can't be
copied
here.
WHAT
THE CAR OWNERS GET
Car
owners who sign up with you will receive approx. œ20 per month
plus
a free paint job when their contract is finished. YOU get
paid
up to œ2000 PER YEAR EACH CAR and have a business which is
not
only unique but highly profitable.
CHOOSE
ANY MAKE OF CAR
You
can obviously choose any make of car to decide what to
advertise
on but it helps if you have the same model as you want
to
create an image. The image being the
advertising relates to a
certain
make of car and you will have people looking out for this.
WHO
WILL TAKE YOUR OFFER
People
on low incomes, college students and the like will provide
you
with the cars. YOU provide the
advertising.
30,000,000
TICKETS PER YEAR!
Yes
THIRTY MILLION TICKETS PER YEAR is a new concept selling
theatre
tickets taking the communities by storm in the USA. This
is
a very simple business that people would not work until a
certain
George Goldberg came up with the idea.
He
started TICKETRON INC., who are now owned by a major company
and
have areas in 15 cities all selling theatre tickets and
admissions
to sporting events.
OPERATING
AS BROKERS
These
people operate as brokers and get up to 20% commission from
the
ticket sale value. There have been
numerous other ticket
sellers
in the States who have copied this scheme to their great
benefit. Something is needed here to emulate this
business. Some
are
doing it but no-one has as yet made millions from it.
WHAT
YOU NEED TO DO
Arrange
with the promoters of such events to sell their tickets
for
a percentage of the ticket price. Around
20% will give you
good
profit and the organisers will be very grateful of your
ability
to sell their tickets.
THE
ART OF NEGOTIATION
Negotiate
with organisers and stores who can provide you with
sales
space in return for a small percentage of YOUR PROFITS and
you
could be onto a real winner.
ANYTHING
THAT CAN BE DONE IN THE USA IS POSSIBLE HERE.
SELLING
THE CLOTHES OF FILM STARS AND CELEBRITIES
This
has become a very lucrative business in the United States and
now
it is starting to happen over here.
Film
stars and television celebrities buy many new outfits every
year
to keep up appearances and very often some of these clothes
end
up being given to charities to be auctioned.
However
in America many sell these 'used' outfits to shops who
re-sell
stars clothes. It is now booming
business in New York,
l.A.,
etc with shop keepers paying $100 or so for a $1000 dress
and
re-selling it for around $500. There are
no shortage of
buyers.
It
is the gimmick value of being able to wear something previously
worn
by a famous star. People love to turn up
at parties saying
this
outfit or suit was previously owned by such-and-such!
WHERE
TO BUY STARTS' CLOTHES
In
Britain you could try places like the wardrobe departments of
the
television studios and film sets. You
could also write to all
the
British celebrities and state your business asking whether
they
would like to sell any of their old or previously worn
clothes.
Their
expenditure on clothing must be enormous and I am sure even
with
their salaries they would welcome some money back for used
items.
NOT
JUST CLOTHES
You
could also ask to buy jewellery or smaller items such as
scarves,
hats, etc.
There
is a ready market to sell these items.
You just need to get
the
contacts to buy these. Once you have
purchased from such
stars
and go about your business in a reasonable discreet way, not
making
a fuss to press or TV about it, you should have no
difficulty
in obtaining regular supplies which you could then turn
into
a really profitable home business.
Even
just selling one item of clothing (a dress or suit) would
give
you at least œ200 profit. Sell a few of
these per week and
you've
got a good income.
ADVERTISING
THESE
Small
classified advertisements in monthly fashion mags, the
glossies,
will being in plenty of enquiries and you could operate
by
mail order by sending 'polaroid' photos of what you have in
stock
together with sizes etc.
WHY
STOP AT THE STARS?
You
could also do what some British entrepreneurs are doing now.
Buy
expensive designer clothes from socialites who rarely wear
anything
twice to parties or functions. Buy these
at knock down
prices
and sell for around one third to half the original price.
The
market for this is tremendous as you can well imagine and
although
not quite as profitable as selling stars' clothes you
will
find the clothing easier to acquire.
MAKE
MONEY SWAPPING GIFTS
In
Los Angeles I have heard of a successful business which has
been
going for nearly 30 years and although duplicated many times
it
has as far as I know never been operated in this country with
the
success it has in the USA.
The
idea is swapping gifts which are unwanted and is especially
booming
around the Christmas season. However
with people
receiving
many unwanted gifts all year round from birthdays,
weddings,
etc,. it has great potential throughout the year.
What
happens is this. You organise either
from your house or a
rented
shop a 'Gift Exchange'. People bring in
their brand new
undamaged
and unwanted gifts and they receive a token for up to
three
quarters of that gift value.
They
then can choose something else from the range of other
peoples
'gifts' in your stock to that value. If
it is more than
the
coupon 'token' value they then pay the difference.
You
also sell gifts outright for cash at a price below the shop
value
but above he 'token' value given to your exchange customer.
So
you have two ways of making money out of this business.
People
could also sell their unwanted gifts to you for cash should
they
need the money and receive say half the 'normal' price for
the
gift. You then sell it for three quarters
the shop price and
make
a healthy profit.
Obviously
to make this work you will need a considerable amount of
stock
but since you do not need any outlay for this and the
customer
pays nothing 'up front' it should be no problem to soon
acquire
a substantial selection.
A
FACE LIFT IN A JAR
Recently
a British organisation introduced a new product with
tremendous
potential. It's called
"Face-Lift-In-A-Jar" and is
claimed
to make 90% of your wrinkles disappear for up to 72 hours.
The
company claim it is from a 'Hollywood Secret Formula' and
certainly
the testimonials are impressive and the product seems to
have
taken off, although the market must be absolutely huge for
such
a product enabling YOU to still introduce it in your area or
even
advertise nationally.
It
is made from natural ingredients and is claimed to be a skin
treatment
as well.
HUGE
MARKET
Think
of the possibilities for such a product.
Most women (men
too)
who dread looking older are prospects.
They advertise
'wrinkle
lines disappear making you look years younger'.
I have
not
tried this product but must say I'm very impressed by all the
appraisals
which I believe to be genuine as the marketing
organisation
is one of the best in this country.
INTERNATIONAL
PRODUCT
This
product has been advertised in the United States, Canada,
Mexico,
Australia, New Zealand, all before being offered on the
home
market here.
It
seems like a great opportunity for those who are interested in
helping
people improve their looks.
If
you want more details telephone 0202 861747 and ask for Mr Jack
Harvey.
PERSONALISED
BOTTLES OF PERFUME
Here's
an idea stemming from the United States which could be a
winner
in this country. Personalised bottles of
perfume are a
very
special way of saying 'I Love You' to the woman in your life,
or
personalised After Shave for the man in your life.
There
are many companies who sell designer brands of perfumes
without
labels so you can sell these under your own brand name and
have
no price restrictions dictated by major perfumeries.
These
can however be used with a bit of imagination or sold as
up-market
'one-off' gifts by having your own labels printed and
then
with an inexpensive hand printing machine each bottle is
personalised
with a message and the name of the loved one printed
beneath.
All
this is wrapped in expensive gift paper over an exquisite box
and
sent direct to the receiver.
HUGE
PROFITS TO BE MADE
You
can charge very high prices for such a service as it is unique
and
as I said a 'one-off'.
Advertise
in Sunday newspapers and the better quality glossy
magazines
and you should find plenty of customers all year round.
Not
just Christmas and Valentines days but for birthdays,
anniversaries,
Christenings, etc., in fact many occasions when
that
little 'something special' is required to make the event just
that.
You
can find addresses of companies selling designer fragrances
without
labels in trade magazines.
Start
with classified advertising and as your business grows into
small
display ads in the publications most suited.
TELLING
PEOPLE OFF BY TELEPHONE
Another
idea from the USA which hasn't caught on here as yet is a
business
started by a woman in America which sprouted from hearing
her
friends say they would like to give their boss 'a right piece
of
my mind' but found they just couldn't do it themselves.
She
organised a small business to do just that.
Not only telling
off
bosses but anyone who has aggravated someone to an extent he
or
she is furious and wants to get their own back.
Sounds
crazy doesn't it but this woman makes $5 per phone call
getting
paid in advance and letting the person know when the call
has
been made.
It
can be done discretely so no names are mentioned but you must
not
use obscene language or you will be in trouble.
YOU
COULD THINK OF SOMETHING EVEN BETTER
A
service like this could be expanded into other similar services.
Rack
your brains out and see what you can come up with.
Advertise
in classified columns of weekly mags and see what the
response
will be.
You
should use a box number (post office) when doing this service
so
you don't end up receiving any 'rude' calls yourself!
SECTION
THREE:
Neo_Tech!
and all that discovery
FRANK
WALLACE AND HIS 'NEO-TECH' DISCOVERY
Some
time ago I purchased a large publication consisting of
'special
information packages' by a Frank R. Wallace of I. & O.
Publishing
Company which has offices throughout the world.
The
publication was described as 'Neo-Tech' and many of you have
probably
received literature for the sale of this with your daily
post.
I
bought the 'Neo-Tech' concept and must admit it is mind blowing
at
first. The concept which I cannot
mention because of copyright
facilities
related to this in every country in the world, is
something
which although not entirely NEW is otherwise ingenious.
The
'Neo-Tech' manuscripts have sold well in every country who has
people
looking for betterment of their lives.
WHAT
STARTED 'NEO-TECH' AND DR. WALLACE TO PROMOTE IT?
Dr.
Wallace first discovered this 'new' technique through poker
games,
and soon decided that people could use it in business and
personal
life. For love, romance, finance and
just about
everything
else.
Granted,
if you read this book (or should I say volumes of
manuscript)
you will realise the things we are doing wrong to stop
us
succeeding in this life.
However,
it is no use unless you ACT on the advice given and this
of
course is up to the reader.
What
I am going to tell you is how Dr. Wallace has brought out
something
unusual and with a little more than average imagination
has
created a world wide best seller and made a fortune from it.
WALLACE
AND HIS 'NEO-CHEATERS'!
Dr.
Wallace has found that people can cheat without anyone else
knowing
or ever finding out. This he explains in
his book. It is
quite
amazing when you think of all people in all areas of life
either
directly or indirectly use cheating in one form or another
to
get the better of others and line their own pockets. To be on
guard
from these people and to use the warnings given in his
manuals
will put you on edge for the rest of your life.
He calls
this
'Neo-Cheating' and perhaps this more than anything else has
made
his publication so successful.
HE
DEFINES CHARACTERISTICS AS SUCH:
Traditional
cheaters are stiff and nervous whereas Neo-Tech Men
(and
women) are relaxed and confident.
Traditional
cheaters cheat at every opportunity whereas Neo-Tech
people
KNOW when to apply it sensitively.
Cheaters
use distractions and keep people from watching closely
whereas
Neo-Tech people need no distractions or concealments. Let
people
watch him or her with ease.
The
traditional cheater watches everyone with suspicion while the
Neo-Tech
one fears no one.
Cheaters
make one unhappy while the other makes competition happy
and
creates friendly atmospheres.
INTERESTING
ISN'T IT?
So
here is a man with an idea to reverse the usual traditional
thinking
of many of the population. Let's look at
more of this
mans
thinking and writing.
THE
720 PAGE PACKAGE AND WHY IT SELLS SO WELL
What
makes the 'Neo-Tech' package so successful and why are people
all
over the world paying $82 + postage for this information.
As
you may already know people these days are hungry for
information
of the self help and improvement type.
What Wallace
offers
is a huge 'telephone directory' size manual half of which
is
full of testimonials received from clients worldwide. The
price
of $82 does not seem to put people off ordering in vast
numbers. So what has he done that is so unusual?
Obviously
I cannot divulge the contents of the package as that
would
be an infringement of his copyright. But
I can tell you
this. Virtually any intelligent man or woman could
think up
something
like this and make it a best seller.
It
is the way he advertises this package which makes people want
to
buy. The information is very good
although on reading it
several
times I realise this is a combination of commonsense
together
with a fairly new theme on looking out for the everyday
'cheaters'
in society and taking steps to avoid being 'controlled'
by
these people.
He
makes claims that nothing as profitable has been published
before. Whether after reading 'Neo-Tech' you would
agree or not
is
at your discretion. Many people
obviously think so from his
testimonials
and there are a lot of these.
It
is worthwhile reading this package to see if you or possibly a
team
of people could come up with something as 'unique' and sell
it
in a similar fashion. The address to
write to for information
is: I & O Publishing Co., Box 906, Boulder
City, Nevada 89005,
USA.
LOTS
OF IDEAS FOR PACKAGES LIKE THIS
If
you think you would like to write and market a 'package'
similar
to the one explained here then there is a very good manual
out
which contains methods of doing something like this.
It
is called "Mail Order for the 1990s" and contains useful advice
on
the subject.
Although
this is one of the most lucrative of the ideas mentioned
here
it also needs a fair amount of capital to set up on such a
grand
scale as Dr. Wallace has done.
You
could however start very small using normal mail order
start-up
technique and expand from there.
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