There
are many legitimate ways to get discount advertising, and many ways
to
get so-called "free" advertising.
This
report is about a way to get the cost of your ADS 100% covered, so
that
your advertising costs you nothing. If
done right, you'll even profit
from
it. There is some work involved, but
it's easy, enjoyable work.
First,
you need to have your own display ads ready to use. These can be one
column
inch, two column inch, 3" x 6" or whatever size. What you are going
to
do is to create your own ad sheet. In
other words, you will put your ads
on
a page, then sell the rest of the space to other advertisers who want to
reach
the same market as you. Their payments
will cover the cost of YOUR
ads
reaching that market.
Ideally,
you will have some small ads on one side of the page, with other
advertisers
taking the rest of that side, then you can have either more ads
or
a full page flyer on the back side, with all costs covered, INCLUDING
your
mailing expenses.
Here's
a short course in creating an ad sheet.
First, create a heading on a
piece
of paper. Don't make it too big, because
you'll take up valuable ad
space. Try to keep it to one inch tall. Leave room for your ad rates,
which
we'll figure out later. Next, divide the
rest of the page the long
way
into three columns.
If
you use a one inch heading, and leave a quarter-inch margin on the top
and
bottom, you'll have three columns that are seven inches tall, or 21
column
inches (3 columns x 7 inches). If you
figure your ad rates at $5 per
inch,
going to 1,000 opportunity seekers, you can get a maximum of $105 from
a
one-sided ad sheet. If you use both
sides, you can get a maximum of $225
(you
get an extra inch of advertising per column on the back side, since you
don't
need the heading).
How
do you get other advertisers? Buy
inexpensive ads in the ad sheets you
receive
in the mail. You can use the least
expensive, one column inch ads.
Tell
the name of your ad sheet, the circulation, the ad rates, and, of
course,
your name and address. This is all you
have to do.
If
your rates are competitive with the other ad sheets, you'll get the
advertisers. Don't worry. When you receive their to reach
1,000 people.
Printing
them will be $20 - $30. First class
postage, which costs $.29 at
this
time, would be $290 alone. How can you
cover that, along with printing
expenses,
with only $225 or less? There are a few
different ways. First,
you
can advertise a "big mail."
Do
this with one inch ad sheet ads. Tell
people they can receive a
collection
of your best offers free by sending postage.
Put together a
selection
of your advertising flyers, along with your ad sheet, and the
envelope
you will be sending them in. Weigh them
to get the number of
ounces,
and find out the required postage. Put
that amount in your ad
("send
three first class stamps to:"). You
will get a lot of orders that way.
Another
way is to use a circular mailing service.
These are usually run by
people
who have their own offers that they want to mail for a lower cost.
They
will charge by the flyer, usually three to five cents, to include it
in
their mailing. Thus, you can mail 1,000
of your flyers for $30 - $50.
This
is actually a good service you can run yourself.
Finally,
if you don't want to deal with the mailing OR printing, you can
use
a print & mail dealer. This dealer
will print your circulars and mail
them
by the thousand in their own bulk mailings.
This is the least
expensive
way to go. You can usually get 1,000
flyers printed and mailed
for
under $50. That's only ten ads you'd
need to sell, at $5 per inch.
That's
pretty easy to do. You can then fill up the empty spaces with your
own
ads, for extra exposure. Any ads you sell over ten is shear profit!
This
method of covering your advertising costs is being used by shrewd mail
order
dealers every day. You can start one ad
sheet, then when it's to the
point
where you're mailing a few thousand monthly, start another going to a
different
market, for added effectiveness. The
work is not hard, and it's
fun!
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