If
you could sell a bunch of your products every day over the phone, without
talking
to any customers, would you be interested?
Of course you would!
There
is a new technological breakthrough that a few smart people are using
to
sell piles of their products, and you can do it too, with the secrets
contained
in this report.
This
technological breakthrough is called VOICE MAIL. Voice mail is kind of
like
an answering machine, but you need no equipment. In many cases, your
local
phone company will offer it. If they
don't, there are service
providers
who do. You may find some listed in your
phone book. In case you
can't,
I've included contact information at the end of this report.
Here's
how voice mail works. You are given your
own voice mail "box," which
is
assigned an extension number. People
calling the phone number you provide
just
need to type in your extension number on their touch-tone phone to be
transferred
to your box. You can call in anytime,
type in a special access
code,
and record an outgoing message, which can usually be up to five minutes
long! People calling in hear your message, then can
leave their own message
to
you, just like on an answering machine.
The big difference, though, is
they
can be directed to different "areas" within your box, by pressing 1
or
2
or 3, etc. The number of areas you can
have depends on the provider of
the
voice mail service, and how many you want to pay for.
So
how can you sell your products through voice mail? Here's an overview.
The
outgoing message is your sales message for your product, for example, a
book
on running a mail order business. After
hearing the message, the
listener
is directed to press 1 to order by COD (cash on delivery), press 2
to
order by credit card, or press 3 to request more information by mail.
The
voice mail is your salesman! You can
then call in at any time of the
day
or night, type in your access code, and get your messages. A good idea
is
to go to Radio Shack or another similar store and pick up a small
telephone
recording hook-up device (usually around $10).
That way, you can
tape
your messages, and you can then write out the required paperwork and
labels
at your leisure.
The
first step, and most important, is to write a sales message for your
product. Use your five minutes to describe the
benefits your customer gets
from
your product. Note I didn't say to
describe your product. Describe
the
benefits. For example, if you're selling
a book on the secrets to
succeeding
in a mail order business, don't tell them "My book has a chapter
on
mailing lists, and a chapter on drop shipping, and a..." etc. Give them
a
forceful explanation of how they will directly benefit by using your
product: "You won't waste anymore money on crummy
mailing lists after you
read
my secrets in chapter 4... You'll
increase your profit margin by using
the
drop shipping methods described in chapter 6." This is much more
persuasive
and convincing to the listener, and will draw far more orders.
Practice
reading your message with enthusiasm.
Make sure it fits into five
minutes,
without sounding rushed. Deliver it in
an exciting yet realistic
way. Your goal is to get the listener "pumped
up," so their ready to part
with
their money, just so they can share in the incredible secrets of your
product. Don't mislead them, give them the impression
that you're confiding
in
them. This will work.
Now
tape your message. Don't worry if you
don't sound as polished as a TV
announcer. Just speak clearly, and with emotion. Then, record the ordering
information
in the selected "branches" (press 1, press 2, etc.). Give the
customer
complete details on your COD shipping policies, credit card
policies,
etc.
Next
comes advertising. The best type of
advertising to use for this
selling
method is the classified ad. There is a
way of wording an ad for
this
purpose that is clearly better than other ways.
Here is a sample which
you
should be able to adapt to your product.
It uses the product described
above.
"Double
your mail order business' profits!
Incredible recorded message
tells
secrets... Call (219) 555-5555, ext.
1234 24 hours!"
Because
you don't have to use up words on an address, you can be more wordy
in
your ad. The ad above, however, is only
17 words. It's exciting, though,
with
"Double...profits," "Incredible," and "secrets"
being the action words.
"24
hours" will also be a motivating phrase for readers. Don't worry about
your
voice mail phone line being busy when more than one person calls in.
One
of the great things about voice mail is that multiple people can call
your
"box" at the same time! This
is because your messages and their
messages
aren't recorded on tape, as in an answering machine. They are
recorded
digitally in a computer. No tape
rewinding, no busy signals!
What
will happen is that people will call from the ad, and, if your selling
message
is good, they will order your product.
Try placing a 17 word
classified
ad that will actually sell your product!
It can't be done. Yet,
by
"expanding" your classified ad in this way, you can actually draw
sales
at
a far lower expense than if you had to send out information, or place
display
ads.
How
much will this cost? Voice mail prices
vary from service to service,
and
with the number of features you need. You
can usually get started with
a
basic voice mail box for around $10 per month!
You might think you can
get
an answering machine for a few months worth of voice mail rent, and do
this
at home. You can, but you'll have to get
multiple phone lines
installed,
and a very expensive answering machine in order to get the
benefits
you'll get from voice mail. Someone else
has laid out the
equipment
expense, you just use their equipment!
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