Enjoy Yourself And Make Money Too

YOU OWN THE COMPANY

One of the biggest businesses to offer easy extra cash to the

'ordinary' person has been party plan.  A great opportunity

to have fun and make money too.  Many party plan companies

have grown into multi million pound affairs!  True!

But - that's just the problem.  The companies have grown into

huge, lucrative concerns.  While those that hold the parties

and do all the selling have only made a fairly meagre income

- nothing at all in some cases.

So, if you're tempted by the idea of party plan, but don't

want to make money for someone else the answer is simple. 

Don't be just an agent - start your own party plan organising

company.  Then, you can have hundreds of people all working

for you - while you just sit back and do a little

organisation.  A great way to make money!

Surprisingly enough, running a party plan company is no more

difficult than being just an agent.  And, there are thousands

of people who'll gladly make money for you, while making a

bit for themselves at the same time.

A SIMPLE PRINCIPLE FOR PROFIT

The idea for party plan is very simple.  It has worked for

many years, making many rich in the process - and it will

work again and again.  Best not to deviate too much from the

proven and accepted course.

With party plan you take an interesting and attractive

product.  Something people enjoy buying.  Something that

sells well in a social atmosphere.  Then, you get willing

planners to hold parties in their homes, for neighbours,

friends, etc.  The products are displayed at the party and

sales made.  You pay the planner a commission - and make

considerable profit for yourself!

Party plan works so well because sales are virtually

guaranteed in such an environment.  Your commission

arrangements boosts this further.  Margins are often sky

high.  However, the most important factor is that you can

magnify party success dozens of times over, for very little

extra work.  The result - a small business to start but a

possible enormous one - and very quickly.

Just imagine you promote a product that sells readily for

$10.  Imagine the profit margin is 80%.  Of that, 20% goes to

the planner.  You keep 60% - that's $6 clear profit.

At one party it would not be unreasonable to sell 3 such

items - $18 for you.  That's not a great deal of money.  But

- when you consider 10 weekly parties would be easy, with

virtually no work for you, it's even better.  What if you

could build a circuit of several hundred weekly parties

nationwide?

The whole key to success in party plan is not large

individual takings.  It's a multiplication of small, almost

insignificant sums that can be achieved quickly and easily. 

A way of magnifying money that you should always adhere to

carefully.

A SUCCESSFUL PRODUCT

The first stage in successful party plan is choosing a

successful product - it's essential.  Most successful

companies thrive on the right product - they don't sell a

product because it happens to be to hand, or they think there

is a demand for it.

If possible, try to keep within one product area.  And, it's

quite possible to succeed with just one item.  Lots of other

party planners have done just that!

Your product should be ideally suited to sell at a party. 

Usually it should be something non essential, but something

people like to 'treat' themselves to - perhaps a small curio

or trinket.  Bearing in mind most party planners are women it

should be selected accordingly.  Make it something bright and

attractive, something that stimulates the senses.

You can select a new line.  But, to 'play safe' you can

choose an existing party plan success.  'Tupperware' is one

great success story, and could easily be duplicated with

similar lines.  Or, clothes are the ideal product.  Gifts and

crafts are a novel line - and paintings or prints are good

for 'up market' parties.  The choice is yours, and there are

lots of imaginative ideas.  You can even try to find several

to find which is most profitable.

When you have selected a line you will need to track down

sources - and find out as much about the product as possible. 

Buy as cheaply as possible direct from manufacturers,

wholesalers or even consider direct import.  Allow for a huge

mark up!

The easiest way to trade is to take in stocks.  However,

there are still great chances if you do not have sufficient

capital or storage space.  Just buy samples to send to

parties for which orders (and payment) are taken.  This way

you don't actually buy the goods until you have been paid for

them.

No matter what product or source you choose, do ensure it is

reliable.  Nothing could be worse than having several hundred

lucrative orders to fill and not being able to get continuity

of supply.

Finally, always be on the look out for cheaper or bulk

supplies.  With a thriving organisation built you can be in a

strong position to get cut prices from suppliers.

BUILDING A NETWORK

The next step is to build a network of party planners holding

profitable parties for you.  It is possible to start with a

couple a week - and possibly end up with many hundreds!

Never hold the parties yourself because the profits are in

volume.  It is cheaper to employ others.

Many, many people would be interested in holding your parties

nationwide.  It's extra cash, but also a pleasant social

evening.  Treat your planners fairly and they will do great

things for you.  The companies that pay planners poorly gain

in the short term, but soon lose.

Press advertising is the most effective way of getting

planners.  Or, you could try shop window cars.  Just put in a

short, catchy line and a telephone number.  Interested people

then call you - and it's up to you to 'sell' them the idea

and suggest how much money they might make!

When business develops, the secret is to employ organisers as

well as planners.  Their job is not only to hold parties, but

appoint planners too.  This way a chain develops and you have

very little work to do at all!

When you receive an interested planner, agree with them the

time and date of their party.  Then, send them a supply of

your product (could be demonstration stock only).  A deposit

could be charged for this.  It is also usual to 'throw in'

some attractive invitation forms they can use to invite their

friends.  And, some organisers send a free bottle of wine

etc, to act as a buying incentive from their ample profits.

You should aim to appoint as many planners as possible.  For

just a little organisation on your part, each will hold a

party that will make you money!

A PROFITABLE PARTY

One great business advantage is that you have very little to

do with parties.  Money while you do nothing!  But, it is

useful to give planners some guidance as to attaining best

results.

Ideally, parties should be held on weekdays, Tuesday to

Thursday being best.  It is best if friends are invited,

though club and group parties can mean huge takings!

The host should do what they can to induce a pleasant party

atmosphere, perhaps providing music, food and demonstrations. 

The parties can be enjoyable as well as profitable!

If the atmosphere is right, sales will almost certainly

result.  Impulse plays a great part in selling, and pressure

is usually unnecessary and unwanted.  Most people like to buy

a little something - and those little somethings add up to a

lot!

The planner should take written orders for goods, as well as

full payment - or at least a substantial deposit.  The

following day, the planner forwards the orders and payments

on to you.  This is less their commission - the level of

which is up to you - but might vary between 20 and 50%.

You can take a reasonable time (say 14 days) to fill orders

and then forward them to the planner (not to customers) for

distribution.  Indeed, if you get your supplier to complete

the orders you will have even less work to do.  Following

completion just make sure all customers are satisfied - this

bodes well for repeat parties!

Indeed, once you have completed a successful party, keep in

touch with the planner and get them to repeat from time to

time.  Also approach their customers with a view to them

holding parties.  By this method you ever increase the chain

of custom and literally multiply your profits.  You've really

got the chance to let profits run out of control!

BIGGER AND BETTER

Once you have held your first party, the sky is really the

limit.  It'll be obvious why owning the party plan company

can be just as easy as being an agent for someone else - only

thousands of times more rewarding!

Just keep going, adding extra parties here and extra parties

there.  Each takes only minutes of your time to plan - but

together they add hundreds, if not thousands, of pounds to

your income.

Really, party plan scope is unlimited.  Just about every

street in the country can bear several parties per year. 

And, even with 1% of that business, you'll be inundated. 

You're sure to find out that, although party plan is nothing

new, there's as much scope to do well as ever!

Perhaps the secret behind party planning can be applied to

success in many businesses.  Never think that because other

people seem to have cornered the market, you can't too. 

Never think something is too difficult or risky to try - when

the outlay is so low.

And, above all, the sheer power of party plan takes little

beating.  How else could you genuinely have others working

for you while you do nothing?