The Beginner's Opportunity Guide To Mail Order

The "Mail Order" business is not a business of itself, but is

another way of doing business.  Mail order is nothing more nor

less than selling a product or service via advertising and the

offers you send out by mail.

Therefore, to start and succeed in a mail order business of your

own, you need just as much, and in some cases, more business

acumen than you would need in any other mode of business.

Remember too, there are "good guys" in mail order, and there are

"bad guys", just like in any other business.

So, your best bet for a "proper start" with the greatest chance

for success is after a thorough investigation of the products

being offered and being sold; an analysis of the problems involved

to get a fledgling mail order operation off the ground, and a good

"sixth sense" of what your potential customers will buy.

You'll need a great deal of patience, and persistence as well.

Mail order is over saturated with plans, directories, sales

materials and products that have been around for ten, fifteen,

twenty years and longer.

Many of these materials were not that good in the beginning, and

yet they're still being sold as "quick secrets to wealth and

fame".

This is part of the reason for the "junk mail" reputation of mail

order.

Just a little investigation on your part will show that the most

successful people doing business by mail are always on the alert

for "new products" and they quickly add these products to their

own sales inventories as they become available.

This is a "must for success" rule, regardless of whether you do or

don't produce your own products.

It's almost impossible to gain much success with a single product

- report, booklet, book or manual.

The best way is to search around for a number of related products,

then, after arranging dropshipping deals with the suppliers of the

products you want to include your listing, along with your own

self-produced product, make up a catalogue listing.

It is best if this is a single A4 sheet of paper, printed on both

sides, listing the titles of the reports and/or books you have

available, including your own, with a "tear off" order coupon at

the bottom.

But, let's get back to the beginning and help you to learn what it

takes to succeed in mail order.

Don't believe those ads that tell you it doesn't take any money.

First off, you are going to need envelopes: C5 mailing envelopes

with your name and return address imprinted in the upper left

corner.

You'll also need a return reply envelope with your name and return

address on the face of the envelope with each C5 envelope you send

out.  These can be either C4 or C5 return envelopes.

Ask your printer or office suppliers to let you inspect samples.

To realise profits of any consequence, you'll need to send out at

least a thousand, preferably five thousand letters per mailing.

And to beak this up, you'll need a supply of envelopes for your

acknowledgement and follow-up offers.

You can purchase imprinted mailing and return reply envelopes for

your local quick print shop; but for better prices, and with the

thought in mind of keeping your costs in line, it's best to shop

around for the best prices.

Generally speaking, you'll find the lowest prices offered by those

printers who do business by mail.

Look for "printing by mail" advertisements in all the mail order

publications you come across.

Write to them for a price list and a sampling of their work.

As you can see, the mail order business is very closely tied in

with the printing business.

Unless you have your own printing plant, always shop around for

the best prices and keep your "production costs" in line.

Once you have your envelopes ready, and your circulars made up,

you'll need a potential customer list.

Again, don't believe the advertisements and "free" advice whichs

states that all you have to do is send your materials out to

"fresh opportunity seekers" list.

We have found that the best prospects are those people who have

purchased similar or related item.

When selecting a supplier to work with in the mail order business,

always be sure they are quick to fill your orders.

Customer complaints are the last thing you want, and poor service

leads to dissatisfied and lost customers.

Always be sure your supplier "protects" your customer list, and

always make sure ge goes that "extra mile" to work with you, and

not just for his own profits.

This is the kind of service you want from your supplier.

Finally, you'll need to consider advertising the different

offerings you have for sale.

We suggest that you start small with a few experimental ads in

your local paper or free sheet.

Then you can move onto the bigger publications.