Multi-level
marketing is definitely the way to go for people
Most
of the world's leading economic forecasters say that by the
turn
of the century, 75% of the world's consumer business will be
conducted
via multi level marketing plans.
The
thing to do is to learn all you can about this method of
selling
- how it works and why it works - and then to get going
with
a multi-level marketing programme that can accumulate a
fortune
for you.
Make
no mistake about it, multi-level marketing has made a lot of
people
very rich already, and will make a lot more people even
richer
in the coming years.
Multi-level
marketing is based upon the idea of each person
involved
selling only to his or her friends, with each of these
people
in turn, introducing their friends into the programme.
It's
definitely an 'endless chain' idea that has unlimited money
making
potential.
Theoretically,
everybody knows or comes into contact with an
average
of 100 different people each week.
If
only 10 of those people were to give you œ10 per week, you
would
have an income of œ100 per week.
And
then, if these people were to duplicate your efforts, passing
back
to you, œ1 for each new person they enlisted into the
programme,
and then each person recruited perpetuated the
programme,
your income would soon become astronomical.
Undoubtedly
you've heard the story of how you can become rich
simply
by saving a penny a day, and doubling it each day for 30
days.
And
then, there are the pyramid or chain letter schemes that we've
all
been offered.
Multi
level marketing, in principle, works the same way, with the
only
difference being in the product offered for sale.
All
of these programmes work to some degree - because there are
government
restrictions and laws against the perpetuation of these
ideas
- most of them make a big splash when they are first
introduced,
and then quickly die out.
However,
the concept of initiating a programme that sells itself
via
an endless chain will always be popular because it holds the
promise
of bringing riches if only the chain isn't broken.
So,
multi level marketing appeals to everybody because it's an
opportunity
for all the participants to get rich with a minimum
investment,
and very little time or effort or involvement.
Obviously,
if you spend all your time on the telephone inviting
people
over to a Special Opportunity Party at your house, and then
another
3 hours presenting your programme to them, it's going to
take
you a long time to present your programme to 10,000 people
and
make œ10,000.
And,
your costs to rent a hall, advertise, and present a similar
programme
- will amount to more than you take in.
If
you have the initial promotional abilities, the credit and/or
cash,
and areally dynamic programme - you can make it big, and
quickly,
by staging seminar-type meetings at the rate of 3 to 5
per
week.
Still,
this is expensive and time consuming - a lot of work on
your
part, and not the easiest, most profitable way to go.
The
only logical way to go - to reach as many people as possible
for
the least amount of money and effort on your part - is via the
post.
In
other words, the marrying of your multi-level marketing efforts
to
mail order will be the least expensive and most profitable for
you.
You
can send out 50,000 sales letters and multi level programme
brochures
in one month, and theoretically make œ50,000 from an
expenditure
of œ10,000 or less - a return of œ5 for every pound
invested,
which isn't bad!
Basically,
it's even easier than that!
You
should have some idea of how mail order works - which makes it
profitable
and the reasons why - and with this understanding,
combine
the "easy riches" appeal of your multi level programme
with
mail order selling.
Here's
my recommendations:
1) Write a short, one page report outlining the
basic Secrets of
Success
of Multi Level Marketing.
You
can tag-line this report with an invitation for the readers to
send
for a complete or more detailed manual or rape relative to
multi
level marketing 'how to'.
2) You should rent or buy - on a regular basis -
as many
different
mailing lists of income opportunity seekers as you can
afford,
and shotgun a circular to each of these names.
The
publishers of this book has names and addresses of customers
for
œ25 per thousand, on peel and stick labels.
You can also find
inexpensive
mailing list suppliers in just about any publication
that
carries mail order advertising.
3) For sure, you should spend the money to
obtain a Post Office
account,
and then use it to send out all your mailings.
4) Start by sending out 250 pieces per week, and
then gradually
increase
your volume to the point where you're sending out 5,000
or
more pieces per week, and you'll be in business.
So
the secrets to getting rich in mail order have to do with
presenting
a free offer most people will find hard to pass up.
You
make your money from whatever you send out in reply to the
people
taking you up on your free offer.
You
send them a copy of your free report, plus your multi level
marketing
brochure.
You
can stop there if you want, but there's lots more money to be
made
just from these initial efforts.
Follow-up
offers to people who themselves are out beating the
bushes
attempting to drum up extra income is the way the game is
played.
So,
when you receive all these names and addresses of people
interested
in receiving a report on multi level marketing, you
compile
the names and rent or sell them to other multi level
operators.
You
do this simply by making up a one page sales letter or flyer
or
circular, offering your names for rent at whatever price you
want
to charge, and then include the flyer in your mailings.
You
should also include a one page circular describing and
offering
for sale a listing of your money making reports.
And
then, by soliciting co-op mailings from other mail order
operators,
you'll have a pretty full envelope of offers going out.
Finally,
the one thing you must always bear in mind is how your
mailing
package looks to the person receiving it.
Your
envelopes should be professionally written with your return
address.
Your
sales letters should be written to impress the recipient; no
misspelt
words or smudges, and the eye appeal of your coupon or
offers
which are included.
And
by all means, the quality of your multi level brochures.
Although
multiple coloured printing does tend to pull better than
just
black and white, you can do very well starting with just
black
and white materials so long as the image you project is all
professional.
Photocopying
your offers and hoping for the best, just won't do.
The
more affluent you appear to be, from your envelope to each
offer
contained within, the better your chances of making a sale.
It
works because everybody wants to become rich.
It's
an idea that anyone - regardless of education, background or
basic
financial status - can perpetuate from the privacy of his or
her
own home.
The
basic fallacy of multi level marketing is in the number of
people
each individual participant can easily enlist into the
programme.
After
you've talked to all your relatives, your neighbours,
co-workers
and friends across town, you're more or less stymied to
as
to new people to bring into the programme.
The
bottom line is simply that you cannot recruit everybody you
talk
to - in fact, if you enlist 10% of the people you attempt to
interest
in the programme, you'll be doing very well.
You're
going to get some rejections, and these rejections are
basically
what turns most people off, deflates their ego, drains
their
enthusiasm, and in the end, is the primary reason they drop
out.
Regardless
of what you sell, you must always have a goal in mind -
you
intend to sell 10 units of a product or recruit 10 new people
into
your programme between now and the first of the month.
You've
got to believe that you can do it - want to do it - and
then
get out and beat the bushes until you do do it!
But
then, after setting a goal for yourself, and then proving you
can
achieve it, you should set a new goal for yourself - if you
recruited
10 new people into your programme last month, then this
month,
you're going to bring in 15 new members.
You're
going to make the really big money in multi level marketing
by
selling "business start up kits", and not really from spending
time
inspiring or motivating the people you've already brought
into
the programme.
In
other words, sell the programme to as many people as possible,
and
count on the motivational/money making opportunities within
your
dealer start up kit to cause them to put forth the effort to
get
out and try to make some money on their own.
In
the end, and as the old saying goes: you can lead a horse to
water,
but you can't make him drink it - any time and/or energy
you
spend "calling back" on the people you've already sold, is
going
to cost you money and limit your gross income.
To
be successful in selling - and this is the secret to
multi-level
riches - you must present your programme to as many
people
as possible.
Close
the sale with your first presentation, and let the buyer
either
get with it, or die from his own lack of initiative.
It's
as simple as that - the more people you present your
programme
to, the more sales you're going to make.
Don't
worry about the people who have already bought from you -
they
either will or they won't, and there's nothing you can do
about
it.
So,
that's how it's done - you can take these methods of how we've
done
it, maybe even improve upon them a bit, and make tons of
money
- or you can set everything aside and tell yourself that
you'll
get started on it next week.
The
thing is, the instructions are valid and the opportunity is
here
and now - whatever you do is up to you!
No comments:
Post a Comment