Listing
names of Big Mail requesters and sending out packages of
Big
Mail is an easy way to get your start in the business of
selling
by mail.
There
are a number of mail order operators pulling in an easy,
extra
thousand pounds a month, by what you'd hardly call work -
doing
nothing more than receiving money for advertising a list of
people's
names interested in receiving Big Mails, and sending out
envelopes
stuffed to overflowing with Big Mail.
Regardless
of where you live - your age - man or woman - there's
no
reason why you can't do the same - pull in an extra thousand
pounds
or so a month, with the same idea.
Getting
started is not as easy as turning on a water tap, but then
your
initial investment will amount to practically nothing.
And
the requirements upon your time shouldn't amount to more than
a
few hours a week.
First,
let's define the market - who wants Big Mails, and why they
want
it ...
Big
Mails are wanted, or should be wanted, by just about every
person
in business, especially those involved in selling a product
via
the mails, in order to keep himself abreast of who's doing
what,
how they're doing it, the new offers being made, and the
newcomers
to the business.
The
reasoning is because of the time and postage saved by
automatically
receiving all of this information, as opposed to
writing
and mailing letters to each individual offer you see that
arouses
your interest, not to mention the time saved in searching
through
all the different publications to discover these things.
Some
people - the dreamers and the lonely - like to receive Big
Mails
simply for the sake of having mail delivered to them every
day.
There's
no sure way of determining which of your Big Mail
requesters
these people are - so just forget about it, and send
your
Big Mails to everyone on your list.
Besides,
the actual number of people in this category are fewer
than
you might suspect.
Now,
let's define what's inside a Big Mail package you or your
buyers
- Big Mail requesters - will be receiving in the mail ...
Generally,
you'll find at least one, but usually several
publications;
ad sheets, tabloid mail order newspapers, and an
occasional
newsletter.
The
rest is almost a collection of various product advertising
circulars.
At
least two of these circulars will be from the person sending
the
package to you in the first place.
Many,
if not most of the beginners in this business, first get
their
names listed as Big Mail requesters, on as many Big Mails
wanted
lists as possible.
They
then save the mail they receive, and once a week, every other
week,
or once a month, they stuff their accumulated Big Mail into
individual
envelopes and send it to the names on their list of
people
who've paid to be listed as Big Mail requesters.
Don't
forget - all Big Mail suppliers always at least include a
couple
of circulars of their own. These are
usually commission
circulars,
sometimes provided by a prime source or distributor
with
a blank space on the reply coupon for the dealer doing the
mailing
to rubber stamp his business name and address.
More
often than not, the distributor furnishes the dealer with
"camera
ready" copies of circulars to use.
The
dealer takes these CR's to a quick print shop, and has several
thousand
copies made up with his business name and address
imprinted
on each circular.
Every
time you send out a package of Big Mail, always include two
advertising
circulars of your own - circulars that may interest
the
recipient and cause him or her to send to you for the product
or
service offered.
These
can be commission - dropship products,
or products you have
devised,
produced and are selling.
Incidentally,
the best way to go with commission circulars is to
ask
for or get a camera ready copy of the original, and have a
large
quantity of them printed locally with your name in place of
the
supplier.
This
will save you hours of very boring work entailed in rubber
stamping
your name on several thousand circulars.
If
for whatever reason it's too expensive to get your circulars
printed
locally, then check around for a printer who does business
by
mail, and will make your circulars for you with your name and
address
on the ordering coupon.
Also,
it will almost always pay for you to have the printer fold
your
circulars for you before he ships them to you - he can do it
all
in about an hour, while it could take you a couple of days to
a
week or longer to fold 5,000 circulars yourself.
You
can include as many product circulars in your package of Big
Mails
as you want, but it's been proven time and time again that
three
very good - outstanding - circulars, all related to the same
idea,
bring back more responses than an envelope overflowing with
circulars.
What
I'm saying is that a circular inviting the recipient to send
for
"How to Make Money Writing and Selling Simple Information",
plus
a circular on another book "$50,000 a Year From Mail Order
Ads"
will pull far more enquiries than 10 or more different
circulars
inviting the recipient to send for a mixture of related
items.
The
reason is quite simple.
After
about 3 circulars, you begin to overwhelm the recipient with
opportunities.
In
reality, he'd like all the books you're offering, but he only
wants
to spend so much, and therefore he's faced with a decision
of
which ones to send for - and more often than not, he ends up
not
sending for any of them.
Including
a mini catalogue of your offerings is quite different
and
generally acceptable to most people receiving big mail
packages,
or product advertising in the mail.
Generally,
this is regarded as not so much loose paper and
something
they can hang onto for a while, and maybe order from,
much
the same as they order from an Littlewoods catalogue.
When
you've got your name listed on a number of lists, and after
you've
got a steady supply of this kind of mail coming to you,
start
placing ads of your own in some of the mail order
opportunity
magazines as a Big Mail supplier.
For
ideas on ads to use, glance through any mail order publication
and
come up with one which you think will bring the most replies
in.
Now
you're on the way with the basic plan and known as a Big Mail
supplier.
In
order to expand your big mail operations into a real money
making
business, compile a list of magazines, newsletters, mail
order
tabloids and ad sheets.
Then
draft a letter to these publishers, advising them that you
can
supply them with hundreds of prospective subscribers each
month.
Explain
that your prospects come from responses to national
advertising,
which you run at no cost to them, the publishers.
Go
on to explain that your national advertising offers free trial
subscriptions
to the nation's leading money making publications,
and
you feel that your list will be incomplete without his
publication.
Sweeten
the pot further by detailing how you'll be sending the
names
and addresses of these fresh prospects on peel and stick
labels
- that these mailing lists will belong to him on receipt -
and
that you encourage him to copy them for follow up mailings.
You
charge each of these publishers $100 a year for this service
(or
whatever figure you think suitable), and keep looking and
attempting
to sign up more publishers.
Don't
ever stop soliciting publishers, and go after the biggest as
well
as the very smallest of them.
With
a number of accounts signed and paid, you place an ad such as
the
following in several national publications:
FILL
YOUR MAILBOX WITH OPPORTUNITY! UK's
leading Money Making
publications! Free trial subscriptions! $2 for processing to:
(your
name and address).
When
the responses to your ads come in, type the names and
addresses
onto "master" sheets or put them into your computer
system
as respondents to your advertising.
Sometime
around the 15th of each month, copy your masters onto the
number
of customer sheets of labels you need, and send them out.
You
bank the money from your advertising respondents.
One
hundred publishers times $100 each means $10,000 a year.
A
minimum of 200 respondents to your advertising each month means
another
$4,800 per year.
And
then, by contracting with a reputable list broker to handle
the
rental of the "Hot" names you accumulate each month, you
should
be able to double or triple these figures.
And
$30,000 income in your first year in the Big Mail business is
nothing
to "cry about" at all!
Meanwhile,
you've got all these new prospects, to whom you can
send
your own sales materials.
You
can also expand your services and become a subscription
agency,
a publications distributor, or even a mail order
publications
Advertising Agency.
You
could compile, publish and sell directories of newsletters,
tabloids
and ad sheets ... directories of Mail Order associations,
mailing
lists of people wanting big mails .. or mailing lists of
people
wanting Commission Circulars.
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