One
of the easiest, if not the easiest, ways of getting started
with
a profitable mail order business of your own is through the
promotion
and sale of money making folios or reports.
Generally,
the beginner purchases a series of these reports,
complete
with reproduction rights.
He
reproduces them in whatever quantity and as often as he likes -
usually
at a cost of less than 10p each - and sells them for as
much
as œ15 each.
The
make-up and circulation of the advertising circular is the all
important
key.
You
should group your reports by the titles that really appeal to
the
wants and needs of your prospective customers, and for a
series
of reports - 10 to 15 per series - list them as a complete
set
on your advertising circular.
As
has been said so many times in countless mail order advice
publications,
you never make any real money until you control the
product.
When
you buy the reproduction rights to a set of reports, you
control
the product.
You
can advertise the sale of these reports individually, via
national
classified ads, and follow up with your advertising
circular
listing all your reports or you can run your advertising
circular
as a full page advertisement or send it out as part of
your
direct mail packages.
The
bottom line is simply that when the orders come in, you keep
all
the money for yourself, reproduce the reports for pennies, and
end
up with a profit that's beyond the belief of other people in
other
types of businesses.
It's
virtually impossible to convince most people that you can
make
a profit of at least 75p per sheet of paper, but it's being
done
every day of the week, and is actually the easiest way there
is
of making money!
Give
it a try yourself, and you'll probably be flabbergasted too!
The
best part of getting started with these folios is that you'll
have
an opportunity to see how they're written, precisely what
kind
of information they contain, and from there, the background
you'll
need to start writing similar folios and reports of your
own.
Let's
say you send for the group of reports on the many ways of
making
money in various small businesses.
Just
as soon as you get them, read them over carefully.
Make
sure you understand and fully comprehend the information and
instructions
in each report because any one of them - all of them
-
are very definitely problem solving reports that can aid you in
your
own quest for success.
Jot
down a few notes relative to those you want to use, and/or
pertinent
information you might want to incorporate into a report
of
your own - one that you write yourself and not only set the
selling
price on, but also who or how many people sell it.
The
next thing is to take this series of reports to some of the
print
shops in your area and ask them for a bid on their costs to
print
up an inventory supply for you.
When
you find a shop that'll print them at a cost that's agreeable
to
you, have a supply printed up.
After
they're printed, be sure to separate your originals or the
masters
from the supply you're going to be selling.
It's
best to keep these master copies in a file cabinet or
someplace
completely removed or separate from where you store your
inventory.
You're
just about ready to start raking in the big money - but
first
you have to get the word out that you've got these reports
ready,
and for sale to anyone that wants to buy a copy.
Make
up a simple classified ad:
FREE
REPORT! How to get Big œœœ's in your
Letter Box - Every Day!
Send
SAE to ...
Place
this ad in as many of the national mail order publications
as
you can afford to advertise in, and then hang on for a deluge
of
orders!
With
each order, simply take a copy of this report and include it
with
a copy of your advertising flyer listing all of your reports
-
with your name and address - and send it back to them in the
stamped
addressed envelope they sent to you.
In
most cases, you'll find that about half of those people who
have
sent in for a copy of the free report, will turn around and
send
you œ15 for the complete set with reproduction rights.
Simple
- easy - and with a profit potential in the hundreds of
thousands
of pounds, because you'll find that every one of these
reports
will sell for years and years to come!
As
mentioned earlier, you should study the reports you buy and
from
them, eventually write your own reports, make up your own
advertising
circulars, and not only set your own selling price,
but
control the number of people selling them.
Writing
and selling simple "business success" reports is how most
of
the "biggies" in mail order got their start - it's the bread
and
butter of most mail order businesses - and the only right way
to
go if you're trying to make it with a minimum investment.
Best
of luck in all your mail order endeavours.
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