Selling
products and/or services through the mail is one of the
fastest
growing methods of doing business in the world today.
It's
estimated that sales run to hundreds of millions of pounds in
the
UK alone, and absolute billions throughout the world.
Millions
of people from all walks of life, and in all parts of the
world
are "into" mail order, with more coming in every day. Some
of
them are grossing in the millions, some are chalking up sales
figures
of several hundred per month, and there are others who
only
give it a quick try, make a few dollars, and drop out.
Mail
order selling appeals to almost everybody with a desire to
get
rich. Generally, it doesn't require
complicated equipment, a
lot
of start up capital, or an expensive office.
Mail order is a
kind
of business that can be run by anyone from the comfort of his
or
her own home.
About
all that's required for success in mail order selling is an
understanding
of what you're doing - it's not a game or a kind of
thing
you want to just give a quick try ... It's a way of doing
business,
and requires a good understanding of what people buy,
why
they buy, and an operational plan that will lead you to
success.
In
order to make it big in mail order, you must understand that
it's
a selling business. Thus, you've got to
decide on what you
want
to sell - who your buyers will be - and know why they buy -
and
then, program your selling efforts in such a way that these
people
will buy from you.
The
best, and the easiest selling product or service - because it
has
the greatest appeal to the most number of people - is
information
that gives people knowledge or instructions that will
enable
them to get rich. The bottom line is
simply that everybody
in
the world wants to know how they can get rich - without putting
forth
too much of an investment in either money, time or effort.
So,
the first thing that you should do is some marketing research:
Look
in all the publications running mail order advertisements and
opportunities
- get a good understanding of what they are doing -
how
they are doing it - and then formulate a business plan of your
own
that will allow you to duplicate what they're doing.
With
get rich information or instructions - and knowing that to
make
the really big money you have to be the author or the prime
distributor
- there are two ways to go. You can
become the author
with
all the involved headaches and demands upon your time, or you
can
buy the reproduction rights and re-sell or distribute them as
your
own.
As
the author, you'll have to do the research, the writing, the
printing,
advertising, and order fulfilment.
As
a prime source distributor, you can pay a one-time fee for the
reproduction
rights - then spend your time and money on selling
efforts. You still have to handle the printing, the
advertising,
and
order fulfilment - but you have the advantage of "choosing and
picking"
only what you feel will make money for you.
With most
writers,
only about 10% of what they spend hours, weeks, even
months
researching and writing, ever sells for them.
Writers are
just
not geared to the profitable marketing of their materials.
Your
initial marketing research should give you a good idea of
what
is selling - what the people are buying - and which titles of
any
particular author you want to promote, and sell for your own
profits.
The
next thing is to look through all the publications you can
find
that carry mail order ads - those that run issue after issue
(but
not those run as fillers by the publisher) are usually the
ones
that are making money for the people selling them (or you can
bet
they wouldn't keep running them!)
Decide
which kind of program you want to run, and how you want to
make
money ... the best ad to run is one that offers a free report
relative
to a money making plan. Your ad might
read: FREE
REPORT! Insiders Secrets to Your Own Million Pound
Multi Level
Empire. Send SASE to:
In
reply to each of the responses you get to this ad, you send
them
a one page report that briefly explains your multi level
secrets,
with an invitation at the bottom for those really
interested
in multi level marketing, to send in another œ10 or œ15
for
your complete multi level marketing "how to manual". You can
then
fill up their SASE with other offers, such as the
availability
of mailing lists for rent, a multi level programme of
your
own, and a listing of other business success reports you're
offering.
At
the same time, you compile the names and addresses of all the
people
sending for either your free report or their own materials,
and
you have the beginnings of a mailing list of your own that you
can
rent out over and over again at huge profits to yourself.
Save
all the envelopes with return addresses, and when you've
accumulated
a thousand or two of these, you can send them in to
list
compilers and pocket another œ50 to œ100.
The
other way of advertising is the offering of your own report or
book
for sale from the ad. Such an ad would
read about like this:
Insider's
Secrets to your Own Million Pound Multi Level Empire.
Dynamic,
new report, shows the easy way. Send œ3
to:
It's
very difficult to sell anything directly from a classified ad
because
there just isn't enough space in which to do a complete
job
of selling. Thus, if you do try to sell
from a classified ad,
be
sure to keep your selling price under œ5.
A
œ3 item should pull well with a classified ad - a œ5 item will
take
at least a one inch display ad - a œ20 item will take a well
written
full page ad, and anything more than 320 will require a
professionally
written sales letter.
When
you're just getting started in mail order selling, stick to
small
classified ads - test the pulling power of your ad, and your
product,
as well as the publication your ad runs in ...
Analyse
and practice rewriting some of the ads other people are
running
- experiment, and run a few ads in only one or two
publications
- and then build upon your success. In
other words,
if
your first ad costs you œ30, and you take in œ90 - take that
œ90
and run the same ad again, not only in the same publication,
but
in a couple of other publications as well.
Use your profits
to
expand the exposure of your offer - let as many people as
possible
see it.
It's
important to note that you cannot expect to "live off" the
income
from your beginning business efforts.
You have to have
"other"
money to pay your bills.
Mail
order success is built upon the wise investment of your
advertising
money. Take œ100 and run a classified ad
for your
reports
in one of the big national publications.
Figuring that
from
the first œ100, you take in œ300, run the same ad again in
that
publication, and at the same time in two other publications.
Thus,
your real profits should triple - and if you keep on
reinvesting
your profits in additional advertising exposure -
conceivably
within six months or less, you should be hauling in
several
thousands pounds a month in profits.
For
a complete reproduction and re-sale/distribution rights
listing
on other reports, drop a line to the publisher from whom
you
bought this one.
No comments:
Post a Comment